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    Real Estate Round-up

    What recession? Houston-area master-planned communities dominate rankings of newhome sales

    Ralph Bivins
    Mar 22, 2010 | 12:00 am
    • Cinco Ranch was No.1 in a ranking of the nation’s best-selling new homecommunities in 2009.
    • The Woodlands ranked No. 2
    • Telfair ranked No. 4
    • Sienna Plantation ranked No. 10

    Bigger must be better in Houston and its suburbs.

    In the latest rankings of the top-sellers of new houses in the nation, Cinco Ranch, The Woodlands, Telfair and Sienna Plantation all placed in the Top 10 in 2009 sales, according to a survey by the RCLCO firm. Cinco Ranch, located in far west Houston, had 887 new home sales to lead the nation last year, RCLCO reported.

    Why is Houston so strong when it comes to selling homes in its suburbs? For one thing, the Houston economy is better than most parts of the country, even though home sales are definitely much slower than they were a couple of years ago. But the huge-scale master-planned projects just work well in Houston. And that’s nothing new.

    For years, home buyers in the Houston area have had a tendency to flock to the major master-planned communities, says Laura Cole, vice president of Washington, D.C.-based RCLCO. Houston’s large-scale master-planned communities, with more than 1,000 acres, generally have good schools, ample retail, parks and pools, and nice public landscaping. The master-planned projects are indeed planned, with land-use controls and uniformity that isn’t found in the unzoned turf inside Houston city limits.

    What Do You Want for $86 Million?

    The genesis of Cinco Ranch began in 1984 with the $86 million purchase of 5,000 acres of flatland prairie from Josephine Abercrombie and Robert Mosbacher and their family trusts. The horrible real estate crash of the1980s put the project on hold and it took more than five years before the first homes were built. There were some ownership changes, partners were bought out and new ones brought in.

    But when it finally got some economic traction, things took off for Cinco Ranch. It now has thousands of homes, some priced at more than $1 million, schools, a public library and a satellite campus of the University of Houston. The project, which now covers 7,600 acres, is adjacent to the Grand Parkway.

    New home sales in Cinco Ranch were up 14 percent in 2009, compared to the previous year. Home sales have been boosted by federal tax incentives to home buyers. But any way you cut it, getting a double digit percent increase in sales during a recession is impressive.

    Both Cinco Ranch and Telfair are developed by Newland Communities, a San Diego-based development firm. Telfair, located in Sugar Land, ranked No. 4 in the nation with 450 new home sales last year. In a previous CultureMap column, I wrote that Telfair was modeled after Savannah, Ga., which is known for having homes lining an abundance of small square parks and plazas, and uniform grid street patterns.

    The Woodlands

    The Woodlands was ranked as the second-best home seller in the nation, according to the RCLCO. The Woodlands had 633 home sales in 2009, down 16 percent from 2008. Located 27 miles north of downtown Houston, The Woodlands is now 35 years old and has about 80,000 residents.

    George Mitchell developed the project on timberland and had the good sense to realize that maybe homebuyers would appreciate some trees and forests. Clear-cutting the land for maximum short-term profits was the battle cry for many developers of that era. The Woodlands took shape with design principles rooted in the concepts of pioneer landscape architect Ian McHarg, author of the 1969 book, Design With Nature.

    Sienna Plantation

    Just squeezing into the Top 10 was Sienna Plantation, a 10,000-acre master-planned community in Fort Bend County. Sienna Plantation had 280 new home sales in 2009, a 24 percent decrease from 2008.

    Sienna Plantation, developed by Johnson Development, has the golf course, lakes, greenbelts, retail and everything you expect in a master-planned community in Houston. It also has the benefit of the being near the Fort Bend Toll Road, which can zip commuters to Loop 610 near the Astrodome.

    To come up with the rankings of the nation’s strongest selling communities, RCLCO surveys 400 leading communities around the nation. The economy remains tarnished and ugly, but having four of the Top 10 master-planned communities in the nation says something must be going right for Houston.

    Ralph Bivins, former president of the National Association of Real Estate Editors, is editor-in-chief of RealtyNewsReport.com.

    Top 10 – Best Selling New Home Communities in US in 2009

    1. Cinco Ranch – Houston - 887 new home sales
    2. The Woodlands – Houston - 633 sales
    3. Mountain’s Edge – Las Vegas - 596 sales
    4. Telfair - Houston - 450 sales
    5. Providence – Las Vegas – 388 sales
    6. Daybreak – Salt Lake City – 375 sales
    7. Rancho Sahuarita – Tucson – 358 sales
    8. Anthem at Merrill Ranch – Phoenix – 294 sales
    9. Vistancia – Phoenix – 283 sales
    10. Sienna Plantation – Houston – 280 sales
    Source: RCLCO

    unspecified
    news/real-estate

    spring homebuying season

    The best time to sell a house in Houston is coming in April, experts say

    Amber Heckler
    Mar 31, 2026 | 12:00 pm
    House for sale sign
    iStock
    The best window for Houstonians to sell their home is coming up on April 12.

    Houstonans that are considering selling their home have the perfect opportunity coming up in April, according to a new housing report from Realtor.com.

    The real estate experts said the week of April 12-18 will offer sellers the best combination of strong and stable housing prices, buyer interest, and a competitive market.

    Based on historical market data, homes listings in the Houston-Pasadena-The Woodlands metro are expected to receive 17.5 percent more views during the week of April 12 compared to the average week, and homes may spend seven fewer days on the market compared to the average. This surge in demand will also affect housing prices in the area. Homes put on the market during this window are expected to list for $19,000 higher than what they were listed at the start of the year, or 5.4 percent more.

    "After years of being squeezed by limited inventory and high rates, the 2026 housing market is starting to feel more approachable for those who have been sidelined," said Realtor.com chief economist Danielle Hale.

    In general, experts predict homebuyers will start "re-engaging" with the housing market now that mortgage rates stabilized in late 2025. National commercial banker U.S. Bank said the current 30-year fixed mortgage rate is roughly 6.38 percent.

    "For sellers, the mid-April window represents an opportunity to enter a market that feels more within reach for buyers while benefiting from a seasonal advantage in terms of pricing and competition," Hale said.

    Residential homes in the Houston area had a median price of $322,078 in February, the Houston Association of Realtors said in its latest report, and prices are down 0.9 percent year-over-year.

    Two more Texas metros – Austin and Dallas-Fort Worth – are expected to follow Houston with the same April 12 window as the best time for residents to sell their homes. In San Antonio, the best time for owners to sell their homes will begin on April 19.

    Senior economic research analyst Hannah Jones warned some home sellers in Southern metros might "face softer conditions" due to an abundance of inventory.

    "In those metros, optimizing timing to this early spring window is even more critical to differentiate a property from the growing competition," she said.

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