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    Sale by storytelling

    Mosaic takes a bold new approach in marketing condos: Meet Jerome, the apartment

    Joel Luks
    Feb 22, 2011 | 10:54 am
    • The "Jerome" promised to appease the design needs of the professional athlete.The designer used neutral colors punching with rusts and oranges in theaccessories.
      Photo by Joel Luks
    • The views from many of Mosaics condominiums are unbeatable with unobstructeddowntown Houston, Hermann Park and the Medical Center.
      Photo by Joel Luks
    • ST Residential has been busy rebranding Mosaic, warming up the building'sprevious cold modern interiors with fun textures, colors and art pieces.
    • "Jude and Andrew" Mosaic's gay couple's design combined steely grays with coolershades of yellow.
      Photo by Joel Luks
    • The living room in "Jude and Andrew" combined warm neutral textures with morecontemporary accessories.
      Photo by Joel Luks

    Tossing his keys to the impeccably dressed valet, Jerome exits his newly acquired (he paid cash) meteor gray metallic Porsche 911 Carrera 4S and heads for his sleek and modern loft. J has it going on. Recently drafted by the Houston Texans, he texts pics of the panoramic downtown views to his family in Detroit and his friends back at his alma mater, the University of Michigan.

    Is there any question who Jerome is?

    But Jerome is actually a condo.

    And so is Joshua, Jessica and gay couple Jude and Andrew.

    After doing a demographic study, Mosaic on Hermann Park, a luxury condominium tower by Hermann Park and the Texas Medical Center, decided to style its condo models on fictional characters based on their residents: A football player, a young techie pediatrician, a single lawyer gal with cooking skills and the traveling outdoorsy artsy power gays. Straight couples need not apply (we kid).

    It's a bold move that some may initially think brings up real estate sensitivities related to steering, a practice where real estate agents lead their clients to or away from areas based on race, color, national origin, religious preference, sex, familial status or handicaps.

    Except it isn't that. It's about telling a story and offering potential buyers a visual of what their lives could be at Mosaic.

    Mosaic has gone through changes. After being acquired by Chicago-based ST Residential, the new owners are busy fulfilling promises made by the previous ownership. That includes a dog park, Nature's Market grocery store, two restaurants, contemporary lap pool, 6,400 square foot state-of-the-art fitness center with classes, boxing equipment, steam room and sauna, concierge, dog walker, laundry, housekeeping services, oversize media room, contemporary lounges, coffee bars stocked with Seattle's Best Coffee and business centers.

    Part of those changes also includes ramping up sales. Current occupancy is at 45 percent. Condos for sale in one of Mosiac's towers range from the $150,000s to the millions. Rents in the other tower start at $1,300.

    Using a strategy he found successful in Florida, Kemper Hyers, senior vice-president of design at Starwood Capital Group, took a soft decorating approach.

    All models start with the same materials including light maple cabinets with chrome tubular handles, Uba Tuba Brazilian granite countertops with a square edge, light blue glass mosaic tile backsplash, stainless appliances, hand-scrapped engineered hardwoods and chrome plumbing fixtures. The accent paint, furniture and accessories vary, but not terribly much.

    And forget any notion of over-the-top stereotypes.

    The Jessica isn't that girly — it was actually my favorite with pale yellows, greens and a splash of hot pink and orange in the accessories. I would not have guessed Joshua as a doctor and the gays, Jude and Andrew, who incidentally had the largest model, were not quite as flamboyant (there was an electric guitar) with steely grays warmed with cooler shades of yellow and neutrals.

    All the models were classy with a modern lofty edge, not a stereotypically hardcore geometric minimalism, but rather a comfortable warm urban chic look.

    And the downtown views were unbeatable.

    CultureMap's Joel Luks' take a tour of Jerome, Jessica and the other model homes:

    unspecified
    news/real-estate

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    THE AMERICAN DREAM

    How long it takes to save for a home down payment in Houston

    Brandon Watson
    Dec 30, 2025 | 12:30 pm
    Home for sale sold sign
    iStock
    Houstonians don't have to save long to afford a down payment.

    Saving for a down payment remains one of the biggest barriers to homeownership nationwide, but a new report from Realtor.com shows San Antonio area buyers face a far shorter wait than most Americans.

    According to the real estate site’s 2025 analysis, the typical U.S. household needs seven years to save for a standard down payment, a notable improvement from the 12-year peak in 2022. Still, the timeline remains roughly double the pre-pandemic norm, reflecting higher home prices, larger down payments, and lower household savings rates.

    Houston, however, stood out as one of the most accessible major metros in the nation. The Houston-Pasadena-The Woodlands metro boasted one of the shortest time sto save for a down payment among the nation’s 50 largest markets, with households needing just 3.5 years to reach a typical down payment, according to the study.

    The report found that Houston’s median down payment from January through November was $14,927. A median household income of $83,452 was estimated to produce an annual savings of $4,228. Notably, San Antonio, the only other Texas city included in the report, had the shortest time to save for a down payment at just 1.3 years.

    Nationally, the time needed to save has shortened as home price growth cooled and affordability modestly improved. Still, saving for a down payment takes significantly longer than it did before the pandemic.

    “Higher home prices and intensified competition have pushed typical down payments higher, at the same time that inflation and rising household expenses have reduced savings rates,” said Danielle Hale, chief economist at Realtor.com, in a release. “Although conditions have improved since 2022, today’s timeline shows that saving for a home takes meaningfully longer than it did before the pandemic, especially in high-cost markets.”

    Lower savings rates have played a key role. The U.S. personal savings rate has averaged 5.1 percent of income so far in 2025, down from the pre-pandemic norm of 6.5 percent, limiting how quickly households can build funds for upfront housing costs. Meanwhile, the typical down payment has more than doubled over the past six years — rising from about $13,900 in the third quarter of 2019 to $30,400 in the third quarter of 2025.

    In high-cost coastal metros, the impact is far more severe. Saving for a down payment can take 20 to more than 35 years in California cities like San Francisco, San Jose, Los Angeles, and San Diego, effectively sidelining many first-time and moderate-income buyers.

    “In high-cost markets, the typical down payment alone exceeds a full year of household income,” said Hannah Jones, Realtor.com senior economic research analyst. “That reality makes homeownership feel unattainable for many buyers, particularly younger households trying to enter the market for the first time.”

    Despite those challenges, the report notes that roughly three-quarters of Americans still consider homeownership part of the American dream. Realtor.com says easing rents could help first-time buyers save more, while repeat buyers may use accumulated savings to reduce loan balances and manage higher monthly payments.

    “Saving consistently, even in small amounts, is a meaningful first step toward homeownership,” Jones said. “In today’s market, building that financial cushion can make a real difference when buyers are ready to act.”

    home marketeconomydown paymentshome ownershipreal estate
    news/real-estate
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