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    Real Estate Round-up

    Houston’s latest condo tower earns bragging rights in tough times

    Ralph Bivins
    Feb 22, 2010 | 12:05 am
    • The 16-story Highland tower is located on Bancroft Lane between San Felipe andWestheimer, close to Highland Village.
      Photo by Ralph Bivins
    • Construction of Highland Tower is expected to be complete in April.
      Photo by Ralph Bivins
    • A worker on the scene at Highland Tower
      Photo by Ralph Bivins

    Everybody wants the latest fashions, the newest car and the most innovative i-gadget from Apple.

    In marketing, being new is golden. Madison Avenue has proven that “new and improved” is the best label you can put on a product.

    In that regard, the Highland Tower condo building is looking good. Highland Tower touts itself as “Houston’s only luxury condominium high-rise under construction at the beginning of 2010.”

    That means that Highland Tower will be able to claim to be the newest condo tower in Houston for a long time. With the economy in the doldrums, it could be two to three years – maybe longer – before another high-rise residential building is completed here. Rest assured, we won’t see another new residential tower breaking ground for awhile.

    The first residents are expected to be moving into Highland Tower in April. The 16-story tower is located on Bancroft Lane between San Felipe and Westheimer, close to Highland Village shopping center.

    Selling in the headwind of the recession, Highland Tower has sold 35 percent of its 93 units so far. The buyers are primarily empty nesters, relocating professionals in the energy industry and affluent people from Mexico.

    Some of the buyers are spending significant dollars to get larger, customized units. “They are buying two and putting them together to make larger homes,“ says Vicki Ramsey, sales director at Highland Tower. She expects young buyers to flock to the project – where one-bedrooms start at $298,000 – later this year when buyers can see the completed building.

    Just In Time

    Pelican Builders started the development just before the national economy went on its great descent.

    “We started in July of ‘08. That’s when we broke ground,“ says Derek Darnell, vice president of Houston-based Pelican Builders. “Six months later, it might not have happened.”

    Two months after construction had begun on Highland Towers, Lehman Brothers – on Sept. 15, 2008 – filed for Chapter 11 bankruptcy to plunge the nation’s weakened economy into a rapid nosedive.

    In today’s market, even experienced equity-rich developers with can’t-miss business plans have difficulty getting financing. Many banks won’t extend financing to a developer even if a project is substantially pre-sold or pre-leased.

    “That was a big deal of why this building happened, we were fortunate,” Darnell says. “July was just before the fall. We were fortunate enough to close the loan just in time.”

    Financing for the project was provided primarily by Whitney Bank, which has been the lender for a number of Pelican Builders townhome and mid-rise residential projects for many years.

    “We have a great relationship with Whitney Bank. They’ve done every deal we’ve done in the last 10 years,” Darnell says. “Had it been a new relationship with a new bank, it might not have happened.”

    Design Sells

    Pelican Builders turned to Houston architect Scott Ziegler of ZCA Residential and Ziegler Cooper Architects for the design of Highland Tower. The exterior of the building is wrapped in light red brick with bluish glass and a front elevation of metallic paneling. The homes have floor-to-ceiling glass and corner units feature great wrap-around views of Houston’s skyline. Atop the parking garage will be a 17,000-square-foot rooftop terrace with a putting green and a swimming pool lined with palms.

    Ziegler, by the way, has really staked a claim to high-rise residential in Texas. Ziegler designed The Austonian, a 56-story residential tower that will be the tallest building in Austin when it opens this summer. It also means The Austonian will be the tallest residential building west of the Mississippi.

    For statewide bragging rights – and that’s a big deal in the Lone Star State – The Austonian and Highland Tower will pretty much be tied for the title of newest condo tower in Texas.

    Ralph Bivins, former president of the National Association of Real Estate Editors, is editor-in-chief of RealtyNewsReport.com.

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    housing news

    Houston ranks among top 10 U.S. cities for mobile home living

    Amber Heckler
    Dec 24, 2025 | 11:30 am
    Interior of a manufactured home
    Photo by Brian Wangenheim on Unsplash
    Manufactured homes have come a long way from the "trailers" of the past, according to StorageCafe.

    As Houston residents navigate the city's fluctuating real estate market, manufactured homes – also known as mobile homes – are gaining traction among potential buyers seeking an affordable path to homeownership.

    A recent housing study found Houston ranks among the top 10 U.S. cities with the largest mobile home inventory. Texas, as a whole, has the second-highest share of manufactured housing in the nation.

    StorageCafe's housing insights report analyzed the supply of manufactured housing inventory, average sales prices of new manufactured homes, and compared pricing trends against the median value of all housing units (regardless of construction date) across all 50 states and 100 U.S. cities.

    The report's author hails manufactured housing as "a cornerstone of affordability" in the country, with just under 8 million mobile homes representing about 5.4 percent of the U.S. housing supply.

    There are 776,232 manufactured homes in Texas, the report found, which is 6.2 percent of the state's entire housing stock. Houston is home to the 8th highest number of mobile homes in the nation, at 10,953 units.

    Here's how the rest of the top 10 shakes out:

    • No. 1 – Mesa, Arizona (29,335 units)
    • No. 2 – Phoenix, Arizona (20,564 units)
    • No. 3 – Jacksonville, Florida (15,393 units)
    • No. 4 – Largo, Florida (14,131 units)
    • No. 5 – Tuscon, Arizona (14,128 units)
    • No. 6 – San Jose, California (11,668 units)
    • No. 7 – San Antonio, Texas (11,208 units)
    • No. 8 – Houston, Texas (10,953 units)
    • No. 9 – Los Angeles, California (10,622 units)
    • No. 10 – Sunrise Manor, Nevada (9,952 units)

    Why manufactured home living is gaining popularity
    Affordability is of the main reasons Texas residents are turning to manufactured home living. The average sale price for a mobile home in Texas was $112,500 in 2024, or less than half of the median sale price for all Texas homes ($313,200).

    The report specifies that the cost for a manufactured home does not include the cost of land in the same way that a conventional home does. Depending on zoning and local laws, residents who own a mobile home either lease the lot their home sits on, or they have to purchase a lot outright.

    "Most manufactured homes sit either in parks (land rent, higher exposure to rent hikes or park closures) or subdivisions (you own the land)," the report said. "In some communities, resident-owned cooperatives (co-ops) allow homeowners to collectively purchase the land beneath their homes. This setup provides stability and protection against rising lot rents, which can otherwise affect those living in privately owned parks."

    Nevertheless, StorageCafe maintains that the generally lower cost of a manufactured home still makes it a viable path to homeownership. Affordability is especially crucial for younger adults like Gen Zers and Millennials who also don't want to "compromise on quality or independence."

    "Today’s younger buyers value flexibility, efficiency, and minimal maintenance, and many are drawn to simpler lifestyles that align with financial freedom and mobility," the report said. "With the rise of remote work, more Millennials and Gen Zers are exploring the idea of living affordably in smaller, well-designed spaces, often in communities with shared amenities or scenic settings that were once thought to appeal only to retirees."

    Manufactured homes have also experienced a "glow up" in recent years, the report added. Most manufactured homes have open floor plans, "stylish interiors," and come equipped with modern amenities like smart-home technology and energy efficient features.

    "As a result, they’re no longer viewed as a fallback option, but rather as a savvy, forward-thinking path to homeownership for cost-conscious Americans of all ages," the report said.

    Mobile home living elsewhere in Texas
    Other than San Antonio in Houston in the top 10, there were 12 more Texas cities that ranked among the top 100. El Paso came in at No. 16 with 7,089 mobile homes in the city, and Laredo ranked two spots behind with 6,785 units.

    Here's how other Texas cities fared in the report:

    • No. 20 – Dallas (6,195 units)
    • No. 21 – Austin (6,184 units)
    • No. 22 – Fort Worth (6,069 units)
    • No. 29 – Corpus Christi (4,823 units)
    • No. 34 – Pharr (4,409 units)
    • No. 48 – Arlington (3,818 units)
    • No. 60 – Mission (3,207 units)
    • No. 65 – Bryan (3,063 units)
    • No. 67 – Edinburg (3,407 units)
    • No. 98 – Denton (2,441 units)
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