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    Not so shocking

    Texas powers down on new list of most energy efficient states for 2023

    Natalie Harms, InnovationMap
    Oct 18, 2023 | 10:52 am
    Electricity power lines

    We're number 40!

    Photo courtesy of APPI Energy

    The Lone Star State has failed to perform well on an annual ranking of the most energy efficient states.

    Texas ranked as the 40th most energy efficient state, according to WalletHub's annual report. Only eight continental U.S. states ranked poorer, including Oklahoma, Tennessee, Louisiana, Arkansas, Mississippi, Alabama, West Virginia, and South Carolina, respectively.

    The report looked at home and auto energy efficiency, as the report's methodology outlines.

    "We obtained the former by calculating the ratio of total residential energy consumption to annual degree days. For the latter, we divided the annual vehicle miles driven by gallons of gasoline consumed to determine vehicle-fuel efficiency and measured annual vehicle miles driven per capita to determine transportation efficiency," reads the study.

    Texas scored a 36 out of 50 points for home energy efficiency and 41 points for auto energy efficiency.

    The report's experts were asked about federal incentivization of energy efficiency for customers, and all were in agreement that this is key to the future of energy.

    "Energy conservation is a big piece that needs to be tackled efficiently for us to make any progress on energy transition. Incentivizing consumers and businesses is necessary but only if there is a clear demonstration of changes in personal and business work/living habits that reduce the energy footprint," says Sanjay Srinivasan, director at EMS Energy Institute and professor at Pennsylvania State University.

    Utah ranked No. 1 in the WalletHub study.

    Another recent report looked at Texas from the solar perspective, and Houston failed to place in the top 15 most "solar" cities in the United States. However, Austin led the way for Texas, ranking the No. 3 most “solar” city in the U.S., per Thumbtack. Austin, with the highest net-new solar panel installations within the past year in Texas, split up four Californian cities in the top five. Only San Diego (No. 1) and Los Angeles (No. 2) outranked Austin.

    While there's room for improvement for efficiency, Texas has among the best prices for energy, as WalletHub found in a report this summer. Texas ranked No. 49 on the list of the 2023 Most Energy-Expensive States.

    ---

    This report originally appeared on our sister site, EnergyCapitalHTX.

    wallethubtexasreports
    news/innovation

    capture the moment

    New Houston company connects businesses with reliable influencers

    Jef Rouner
    Aug 4, 2026 | 4:02 pm
    An event recap filmed by Same Day Reels
    Photo courtesy of Same Day Reels
    Same Day Reels can handle the social media video aspect of company events.

    If an event doesn't happen on Instagram, did it even really happen? In today's social media-driven age of branding and audience engagement, the answer increasingly is no.

    Houston entrepreneur Karen De Amat is looking to fill the online content creation needs of companies with her new venture, Same Day Reels, which launched this week. It will serve as a platform to connect companies and brands with talent that can help turn an event into a viral moment as it is happening.

    "Events move quickly, and social media moves even faster,” said De Amat. “Same Day Reels was built to help brands capture the moment while it still matters. We are creating a more efficient way for businesses and creators to work together. Brands need content faster, and creators need more opportunities to turn their talent into real work. Same Day Reels brings those needs together.”

    The company is focused on adding livestreams and concurrent short video content to "activations, launches, fundraisers, grand openings, conferences, hospitality experiences, and private celebrations." Such content can significantly increase the visibility of a product or brand according to digital marketing brands like Wyzowl, whose data found 63 percent of people in 2026 prefer to learn about new products via short video.

    Packages offered by Same Day Reels will include filming, editing, and publishing content within hours of the targeted event. Prices for these service packages are not yet available on the Same Day Reels website, which still says the company will launch in June, nor is there a list of content professionals who will be the talent side yet.

    De Amat says that her content creation platform will be a way to preserve the excitement of events and launches by enshrining them with immediate social media-driven memories.

    “Event content is no longer just something you post after the fact,” De Amat said. “It is part of how people experience, remember and share the moment.”

    Previously, De Amat is also the founder and CEO of Social Behavior, an influencer marketing company she launched from her home in 2014. It quickly garnered an array of clients and thrust De Amat into the spotlight, including numerous appearances on Fox 26's The Isiah Factor. Influencer Marketing Hub named her one of the top CEOs of influencer marketing companies in Houston in 2025.

    businesssocial media
    news/innovation
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