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Texas grocer H-E-B seeks best new products for annual grocery competition

Photo courtesy of H-E-B

It’s not America’s Got Talent or The Voice, but for 12 years, H-E-B has been steadily churning out stars. Through its annual Quest for Texas Best competition, small companies have become literal household names, filling pantries across the state. Now, a new crop of products has the chance to audition.

H-E-B’s Quest for Texas Best will take applications for its 13th annual contest from March 11 through April 22. Small business owners and entrepreneurs across the state can submit their unique and innovative products to win a combined $100,000 in cash prizes and the opportunity to feature their products on H-E-B shelves across Texas.

Since the competition started, H-E-B has discovered over 1,000 unique products across the Lone Star State. These have included various food and non-food items, including cookies, coffees, beauty items, toys, home goods, and even roasted crickets. The contest has awarded nearly $3 million in prize money and provided valuable marketing, mentoring, and supplemental support to its winners.

Over the years, the Houston area has been well-represented among the champions. In 2025, four Houston companies made the top 10, with My Drink Bomb, a company that makes flavor additions for sparkling water, winning third place and $10,000.

To be considered for the contest, interested suppliers and manufacturers can submit videos online. After the Call for Entries period is complete, H-E-B's Business Development Managers will select the top applicants who will head to San Antonio in October to present their wares in person before a panel of judges.

The jury will determine the top four winning products and award $50,000 to the Grand Prize winner, the title of "Texas Best," and placement on H-E-B store shelves. The first-place winner will receive $25,000, the second-place winner will receive $15,000, and the third-place winner will receive $10,000.

“We look forward to connecting with Texas-based innovators each year and providing exciting opportunities through this competition,” said James Harris, H-E-B’s Sr. Director of Diversity & Inclusion and Supplier Diversity for H-E-B, in a release. “I can’t wait to see what products are brought to the table this year. After 12 years of the H-E-B Quest for Texas Best, the creativity and ingenuity of Texans still inspire me.”

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RIDE-HAILING NEWS

Women-only Uber rides now available in Houston

Uber/ Facebook

Uber now allows women riders to request women drivers.

Houston women riders and drivers can now be matched to other women on the Uber app. The ride-hailing giant has expanded its pilot program nationwide in response to customer safety concerns.

“When women riders and drivers told us they wanted more control over how they ride and earn, we listened,” wrote Uber in a blog post announcing the move. “That feedback led to Women Preferences, features designed to give women the choice to ride with other women. Since our first pilots last summer, we’ve heard just how much that choice matters — from feeling more comfortable in the back seat to more confident behind the wheel.”

According to Uber, passengers can request to be matched with a woman driver by requesting an on-demand ride, scheduling a trip in advance, or setting a preference within the ride app. If wait times are longer than anticipated, the rider can opt to be paired with a driver of any sex.

Uber says it began offering the rides in 2019, after women in Saudi Arabia gained the right to drive. Since then, it has rolled out the program in Europe, Latin America, Australia, and Africa — although in some countries, only drivers can make the match.

The move forward on Women Preferences comes despite a pair of lawsuits aimed at Uber and its main competitor, Lyft. According to Time reporting, the plaintiff’s lawyers argue that women-only rides unfairly limit the volume of rides for male drivers and reinforce gender stereotypes about men.

Lyft rolled out its similar program, Women + Connect, in 2023. The initiative is slightly more expansive than Uber’s preferences, allowing both women and nonbinary people to participate.

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