Meet the iPhone

Apple's best phone ever? New iPhone X unveiled with a whopping $999 price tag

Apple's best phone ever? New iPhone X unveiled with a $999 price tag

Houston, iPhone X, September 2017
Apple unveiled the iPhone X, its latest version of the smartphone, and also the most expensive. Courtesy of

With the inclusion of the phrase"one more thing" in its big announcement Tuesday, mega manufacturer Apple paid homage to its late co-founder Steve Jobs as it celebrated the 10-year anniversary of the iPhone by unveiling the latest - and at $999, most expensive - version of the popular device, the iPhone X.

Current Apple CEO Tim Cook called the iPhone X ("X" is pronounced like the number 10, not the letter X) "the biggest leap forward" since the first iPhone, which debuted in 2007.

The latest model, available for pre-order on October 27 with shipping beginning on November 3, loses the home button, which revolutionized smartphones when it launched, offers an edge-to-edge screen, and uses facial recognition to unlock it.

Apple also unveiled a new iPhone 8 and a larger 8 Plus with upgrades to cameras, displays, and speakers. Both will allow wireless charging, a feature originally thought to be limited to the anniversary iPhone X. 

For more details, including information on Apple Watch and Apple TV, click the video below and head to our news partners at for the full story.