Steve Jobs' Gateway Drug
Everyone gets an iPhone! Apple releasing cheap $49 iPhone 4 in anticipation ofiPhone 5 release
Well, it's true, but don't get your USB cables in a knot. This isn't news. In fact, we're only writing about it to tell you to cool your motherboards — this happens all the time.
Look, iPhone enthusiasts. Apple knows you absolutely must have its latest and greatest. And the next descendent of the holy gadget, the iPhone 5 (and the iPhone 6, for that matter), is imminent.
But Apple knows it can still make money from its old, antiquated iPhone 4, long after the lines for its golden child have died down.
After all, why wouldn't it?
Drop the memory from 16 GB to 8 GB, slash the price from the standard $199 to, let's say, $49, and presto change-o! You have a telephonic gateway drug for the non-iPhone owning masses.
And getting an iPhone in the clutches of more and more tech-starved fanatics the world over? Priceless.