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    Surge in self-employment

    Houston flourishes as one of the top hubs for freelancers in the U.S.

    John Egan
    Jul 9, 2019 | 2:30 pm
    Common Desk
    Houston was home to more than 117,000 skilled freelancers in 2018.
    Common Desk

    No wonder coworking is taking off in Houston. A new study shows the community of skilled freelance workers in Houston ranks as one of the biggest in Texas — and the United States.

    The study, commissioned by freelance marketplace Fiverr and conducted by market research firm Rockbridge Associates, indicates Houston was home to an estimated 117,260 skilled freelancers who generated more than $4.1 billion in revenue in 2018, just slightly less than the financial haul in 2017.

    Houston ranked second statewide and 11th in the U.S. among major metro areas for the size of the skilled-freelancer workforce and for the amount of revenue produced, according to the study. Between 2017 and 2018, Houston's pool of skilled freelancers grew 2.5 percent.

    From 2011 to 2016, according to the study, Houston's community of skilled freelancers increased 7.7 percent, while revenue declined slightly by 7.8 percent.

    The Fiverr study places skilled freelancers in three buckets: creative, technical, and professional. These freelancers include attorneys, graphic designers, musicians, software engineers, accountants, and consultants. Any self-employed person whose work requires “specific skills and abilities” was counted in the study; excluded were folks like Uber and Lyft drivers.

    “Highly skilled freelancers are an understudied and often overlooked segment of the workforce,” Brent Messenger, Fiverr’s vice president of public policy and community, says in a release. “By analyzing the data around these … workers, we’re able to get a clear picture of the types of jobs they’re doing, the amount of revenue they’re generating, and the cities in which they’re having the most impact.”

    DFW ranked first in Texas and seventh nationally in the study. In 2018, DFW was home to an estimated 154,617 skilled freelancers who generated nearly $6.38 billion in revenue in 2018, up 5.4 percent from the previous year.

    As a testament to the rise of freelancing in DFW, a survey released earlier this year by commercial real estate services company Colliers International ranked the region first in the U.S. for the growth of coworking space.

    “The freelance, startup, and small business economy in Dallas has been on the rise for the last five years, helping spur the initial inception and growth of coworking in our market,” Megan Kaye Marti, head of marketing at Dallas coworking provider Common Desk, told CultureMap in January. “Now, larger companies — even up to the Fortune 500 — are becoming increasingly attracted to coworking spaces, not just because of the cutting down of overhead costs, but mostly because of the collaborative, creative environment that coworking typically boasts.”

    While DFW dominates Texas in terms of freelance population and revenue, Austin boasts the fastest-growing freelance scene.

    In 2018, the estimated 67,044 skilled freelancers in the Austin metro area produced nearly $2.7 billion in revenue, up 7.5 percent from 2017, the study says. During the one-year period, Austin’s pool of skilled freelancers grew 7.4 percent. The study pegged Austin at No. 18 nationally for the size of the population and revenue of skilled freelancers.

    From 2011 to 2016, according to the study, Austin’s community of skilled freelancers shot up by 26 percent, with revenue climbing 31 percent. The study identified Austin and Nashville as the country’s two fastest-growing hubs for skilled freelancers.

    A recent study by commercial real estate website CommercialCafé found that Austin, Dallas, and Houston ranked among the most affordable U.S. cities for freelancers. Meanwhile, personal finance website NerdWallet in 2016 ranked Austin as the best place in the U.S. for freelancers, with Dallas at No. 3, Fort Worth at No. 8, and Houston at No. 15.

    listsrankings
    news/innovation

    all about that base

    Houston hero JJ Watt sparks new investment in Texas energy startup

    John Egan, InnovationMap
    Aug 7, 2026 | 10:45 am
    JJ Watt Base Power
    Courtesy of Base Power
    Houston Texans legend J.J. Watt is an investor in and customer of Austin-based energy startup Base Power.

    Since retiring from the NFL three years ago, Houston Texans legend J.J. Watt has been exploring a new field—investing.

    In 2023, the former defensive end and current CBS Sports football analyst bought a stake in English soccer team Burnley FC. A year later, he invested in the PopUp Bagels chain.

    This summer, Watt made what may be his highest-profile investment yet. He contributed to a $1 billion Series D round for Austin-based energy startup Base Power, which has an office in Houston. It’s Watts’ first investment in the energy sector.

    “I like companies that solve real problems, and Base is lowering power bills, protecting families, and building the whole thing themselves right here in Texas,” Watt said in a company news release.



    “What impressed me wasn’t just how fast they’ve grown,” he adds. “It’s that they’ve already saved Texans millions on their power bills and kept thousands of homes running when the lights went out. That’s why I invested.”

    Base Power is building a distributed network of residential batteries that’s designed to strengthen the grid and lower electrical bills. The startup now powers more than 30,000 homes in Texas, including the Houston area, and recently expanded to Illinois.

    Base Power’s $1 billion round lifted its valuation to $13 billion. Since being founded in 2023, the startup has raised more than $2.5 billion.

    “JJ is a legend in this state, and he earned that as much for how he shows up off the field as for what he did on it,” says Zach Dell, co-founder and CEO of Base Power. "He spent a full day with us asking every hard question he could think of, and then he switched to Base himself. We’re glad to have him partnering with us.”

    Zach Dell is the only son of Austin billionaire Michael Dell, chairman and CEO of Round Rock-based Dell Technologies. Michael Dell grew up in Bellaire.

    ---

    This story was first published on our sister site EnergyCapitalHTX.

    news/innovation
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