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    By design at BeDesign

    Boutique Montrose furniture store celebrates exclusive partnership with premium Italian brand

    Emily Cotton
    Mar 14, 2024 | 2:17 pm

    While the “quiet luxury” aesthetic has reigned supreme in Houston for the last two summer seasons, the inevitable transatlantic migration of European influence has officially come to the Bayou City. An unmistakable continuity exists among the city’s newest and most posh patios — color! If the cherry red, lemon yellow, and acidic greens on full display around town make people thirsty for an Aperol spritz, it’s not only by design, it’s BeDesign.

    Eponymous Italian furniture brand Paola Lenti, known for its colorful, elegantly low-slung collections, can be spotted upon the decks of the most well-appointed yachts and vistas throughout Europe. Globe-trotting Houstonians, who always like a little European flair, have embraced the brand with equal fervor.

    Celebrating a partnership

    It’s no small wonder why the fashion-forward proprietors of BeDesign, Adrian Dueñas and Marcelo Saenz, have dedicated the entire third floor of their luxurious Montrose furniture boutique to showcase the store's exclusive partnership with the prestigious indoor/outdoor brand. Moreover, they threw a party at BeDesign on Wednesday, March 6 to showcase the brand and the comprehensive renovations to their building.

    Celebrating 25 years of collaboration with Paola Lenti, designer Francesco Rota and CEO Anna Lenti traveled from Italy to join BeDesign for the unveiling of the new Linea for Outdoor line as well as the store's display of their wares Moderated by the always stylish Patty Dominguez, vice president of design and architecture for Cosentino, the intimate, invite-only crowd gathered for a charismatic conversation on all things Paola Lenti.

    "Through the unveiling of our extraordinary third floor, BeDesign brings to life its passion project – a rooftop paradise that envelops guests in the unmatched mastery of color and design by Paola Lenti," Dueñas said in a statement. "From a shared vision years ago, we have forged an interior design nirvana that sets a new standard. The Paola Lenti experience here is our realized dream: vibrant, sculptural, and simply unrivaled in sophistication. This rooftop oasis stands as the crowning achievement of our endeavors."

    Paola Lenti Anna Lenti Francesco RotaAnna Lenti and Francesco Rota.Photo by Johnny Than

    The secrets of Paola Lenti's success

    Before the festivities began, Rota and Lenti sat down with CultureMap to discuss the brand’s design concept, manufacturing processes, and the question: Why has Paola Lenti found so much success in Houston?

    When Francesco Rota met Paola Lenti 27 years ago, they took a look at industrial-grade felts, refining those to compressed felt textiles, and created what Francesco refers to as “flying carpets,” colorful floor coverings that became an immediate success. From selling carpets, they moved to three-dimensional furniture. Durable, yet soft, these pared-down new textiles have taken them on quite an adventure. Francesco’s creative process for designing new pieces is beautiful in its simplicity, as he explained.

    “I go to the shows and the trades. I look at what everyone else is doing, and then I don’t do that,” he said.

    Clearly a winning approach. The Linea chaise lounge is still as iconic twenty-five years later as it ever was, making way for Wave, which is the company’s companion outdoor piece.

    As any creative will concede, to get a concept to become — well, anything — one needs an eye for business. Enter Anna Lenti. Sister to Paola, Anna makes sure the i’s are dotted and the t’s are crossed back at Paola Lenti’s headquarters near Milan.

    Realizing in 2003 that the outdoor furniture market remained limited to traditional materials, the brand saw an opportunity to innovate. Anna and Francesco wax poetic on those early days, recalling how the only options for outdoor furniture were teak wood or stark, hard plastics. As it did by using industrial felts for indoor furniture, the brand took a look at existing, durable materials that could be retuned for outdoors with the retail market in mind; the answer: polypropylene.

    The material takes well to dyes, is colorfast, and completely recyclable, meaning the brand was into sustainability long before it became a buzzword. Durability being key, we asked if Paola Lenti's outdoor line can withstand a climate as diverse and extreme as Houston’s. Francesco’s answer did not disappoint:

    “We were pioneers. We investigated materials because we wanted a product to perform. So metal had to be a certain kind of steel, 316, which is nautical steel,” he said. “The textile needs to be of a material that resists UV rays, to salt, to traction. The fabric comes, in reality, from the boat world. In the sense that, if you think about a yarn that makes textile, a sailing rope makes our fabrics.”

    Curious how the outdoor market has evolved in 25 years, Anna explained that what clients are looking for now is different than what they wanted in the '90s. Turns out, it took awhile to convince customers to spend as much as $15,000-$18,000 for an outdoor sofa and between $5,000-$8,000 for each outdoor armchair, which is what the pieces retail for at BeDesign.

    “In the beginning, people were not ready to spend and invest this amount of money for the outdoors, because they weren’t used to having beautiful furniture outdoors,” she says. “Year-by-year the market completely changed because people spend so much more time outdoors. Now people want to have more continuity between their indoor and outdoor furniture.”

    Paola Lenti in Houston

    Two of Houston’s favorite design darlings, Nina Magon and Lucinda Loya, chose Paola Lenti for two of the city’s most talked about new projects — Cocody Restaurant in River Oaks and The Thompson Hotel, respectively. Both designers attended the BeDesign fête, saying, essentially, Paola Lenti is the best choice for ultra-premium outdoor furniture that holds up to Houston’s heat and humidity.

    “Paola Lenti started from a thread, as passionate artisans, paying attention to the quality of materials: always looking for a point of contact, a special harmony between colors, signs, and shapes,” Magon said. “I fell in love with the colors and vibrancy of the brand ten years ago when I was introduced.”

    Cocody PatioFind Paola Lenti at Cocody's patio.Photo by Mickael Zibi

    BeDesign Paola Lenti event Adrian Duen\u0303as - Nina Magon - Anna Lenti - Patty Dominguez - Francesco Rota

    Photo by Johnny Than

    Adrian Dueñas, Nina Magon, Anna Lenti, Patty Dominguez, and Francesco Rota.

    This author’s aunt, who has been known to spend a season or two taking up residence in The Raffles Hotel in Singapore, once stated that she “cannot afford to buy cheap.” Alternatively, the adage goes “If you buy it right, you buy it once.” Can’t argue with that.

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    forget farmhouse

    Texas store's oversized European antiques are hot kitchen design trend

    Emily Cotton
    Sep 25, 2026 | 12:30 pm
    Old World Antieks furniture store La Grange
    Photo by Emily Cotton
    Many antique fixtures at Old World Antieks stand at a staggering 10-feet tall.

    Farmhouse fatigue has officially set in across the South, especially in Texas, where — to the chagrin of many — even spec builders succumbed to the trend. Not since the decade-long reign of Texas Tuscan has a design style (a word this author is using begrudgingly) ingratiated itself upon the masses so completely. In response to the farmhouse fracas, designers are stripping things back — way back. To where exactly? Nineteenth century Europe.

    For quite some time now, designers have been quietly replacing kitchen cabinetry with oversized wooden fixtures from European pharmacies, apothecaries, haberdasheries, bakeries, and so much more. Sourced by specialty importers, these foreboding fixtures are now used as the keystone for fine design, with builders and cabinetmakers creating entire kitchens and dining rooms around furniture, and not the other way around.

    While this practice is hardly uncommon across the pond, the lack of mainstream exposure in the States has allowed furniture-forward kitchen design to enjoy a slow matriculation. As with most modern trends, the vehicle for change is a combination of television and social media presence.


    View this post on Instagram
    A post shared by deVOL Kitchens (@devolkitchens)


    In this instance, the British design firm deVOL is moving this trend ahead. Around for decades, it wasn’t until their design show For the Love of Kitchens premiered a few years ago that people stateside began paying attention.

    Whether a person’s tastes bend towards bleached, raw, stained, waxed, or painted woodwork, there is nothing that time hasn’t touched, resulting in patina and patination that is impossible to replicate. Cabinets retaining their original glazing offer the charm of telltale “wavy glass” and hand-forged hardware are sure to last several more lifetimes. The question is: where are these pieces hiding? Believe it or not, they’re sitting in La Grange.

    Round Top regulars are familiar with Amy Brown and her presence at the fall and spring shows. Her La Grange store Old World Antieks has been a go-to for designers for over 15 years. She and her Europe-based business partner have been sourcing oversized antiques of every kind to be used as either stand alone furniture or anchor pieces for kitchens, dining rooms, offices, and the like.

    Designers-in-the-know flock to her store in La Grange, but it’s her presence in Round Top that always gets folks excited. With pieces spanning well over ten feet wide and towering just as high, it’s no wonder that Brown’s European finds have put her on the map. Her business is booming now more than ever as the “furniture as the kitchen” craze has taken the design world by storm.

    “I love it! Europeans have the most badass taste — I love European stuff,” Brown tells CultureMap. “I follow mostly European accounts on Instagram, and their designers. I love kitchens and I love those crazy stoves, they are the best. They have the best craftsmanship and they have great classic stuff that lasts forever — Europeans know what they’re doing.”

    Brown isn’t at all surprised by the farmhouse fizzle, as most of her clients are designers who move in very opposite directions. After all, people can only take so much shiplap. Black, white, steel — we get it, and we’re exhausted.

    “I think it’s [farmhouse] fizzing out. Change the record, this song sucks,” says Brown. “Can we do something more interesting? I mean, we’ve really seen it all done. We’ve seen every type of house flipped. We’ve seen it all — do something different.”

    What’s interesting about the European import market is the scarcity. Every year more and more Americans start buying pieces by the container load, and there are only so many authentic pieces to go around. Brown thinks the scarcity will contribute to the longevity of the design trend due to the fact that it can’t be scaled to the masses. Her business partner has even made the jump to India, Egypt, Turkey, and the Middle East to get ahead of the curve.

    “There was a small group of us that imported antiques 15 or more years ago, and now everyone is going back there. Now it’s easy to buy off of pictures — it’s easy to buy and import. I mean, it’s not easy, you have to know people and figure it out, but people are doing it. These are hard to find and people don’t get these a lot anymore. The competition is fierce over in Europe, but they’re fun.”

    Brown attributes a lot of the success of the Old World trend to social media, especially TikTok, which she has been surprised by. “I just thought it was a dance site for kids, but there are so many older people and designers on there, I had no idea,” she says. With creators pitching “get ready with me” and cooking videos, it was only a matter of time before viewers started asking questions about the rooms.

    In La Grange, the influx of day trip shoppers who make Old World Antieks their entire destination have driven Brown to create a coffee shop, bar, and lounge in the store — complete with an antique indoor conservatory — for vibes, obviously. Her existing liquor license from her popular “Tipsy Texan” cocktail trailer that services Round Top antiques show lovers at Zapp Hall made the decision a breeze, with Brown claiming that she’d let people smoke cigars in the lounge if it were legal. Like many old school antiques dealers, Brown is an absolute legend among regular Round Top shoppers.


    View this post on Instagram
    A post shared by Amy King-Brown (@oldworldantieks)


    While Old World Antieks is renowned for its oversized European store fixtures, the store sells plenty of other items that fit well within the confines of standard modern homes. Shop coffee tables, dining sets, and pretty much everything else one would expect to find in a furniture-focused antiques store. Brown has even gotten into a bit of manufacturing, with adaptations of pieces into lighting fixtures and things like that.

    Like Brown, even the pros at deVOL are aware of the scarcity crisis of their designs. For quite some time now, the latter of the two have begun crafting their own Old World-inspired designs in its kitchen build outs. As mentioned, Brown is dealing with this by taking a more global approach, but she warns against imposters, which run roughshod in the antiques trade.

    “Everything is ‘from France,’” jokes Brown. “Is it though, or did it come out of Kansas? We always laugh about that. Everyone wants a story, and I get that, but if you say ‘France,’ it’s sold. That’s where people take advantage because not everything is from France — there’s Belgium, Germany, and all over Europe.”

    Brown imparts some sage advice to those who want to hop aboard the European kitchen train and create their own French apothecary or pharmacy vibe, “Before you even get plans [from your builder] — here’s your plan right here [the piece] — and then you get your plans. One thing is, don’t get attached because everyone is going to copy it.”

    Old World Antieks will be at the Round Top Antiques Show running from October 17-31. Find them at Blue Hills Barn F, or visit its location in La Grange at 5414 W. SH-71.



    Old World Antieks furniture store La Grange

    Photo by Emily Cotton

    Many antique fixtures at Old World Antieks stand at a staggering 10-feet tall.

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