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    By design at BeDesign

    Boutique Montrose furniture store celebrates exclusive partnership with premium Italian brand

    Emily Cotton
    Mar 14, 2024 | 2:17 pm

    While the “quiet luxury” aesthetic has reigned supreme in Houston for the last two summer seasons, the inevitable transatlantic migration of European influence has officially come to the Bayou City. An unmistakable continuity exists among the city’s newest and most posh patios — color! If the cherry red, lemon yellow, and acidic greens on full display around town make people thirsty for an Aperol spritz, it’s not only by design, it’s BeDesign.

    Eponymous Italian furniture brand Paola Lenti, known for its colorful, elegantly low-slung collections, can be spotted upon the decks of the most well-appointed yachts and vistas throughout Europe. Globe-trotting Houstonians, who always like a little European flair, have embraced the brand with equal fervor.

    Celebrating a partnership

    It’s no small wonder why the fashion-forward proprietors of BeDesign, Adrian Dueñas and Marcelo Saenz, have dedicated the entire third floor of their luxurious Montrose furniture boutique to showcase the store's exclusive partnership with the prestigious indoor/outdoor brand. Moreover, they threw a party at BeDesign on Wednesday, March 6 to showcase the brand and the comprehensive renovations to their building.

    Celebrating 25 years of collaboration with Paola Lenti, designer Francesco Rota and CEO Anna Lenti traveled from Italy to join BeDesign for the unveiling of the new Linea for Outdoor line as well as the store's display of their wares Moderated by the always stylish Patty Dominguez, vice president of design and architecture for Cosentino, the intimate, invite-only crowd gathered for a charismatic conversation on all things Paola Lenti.

    "Through the unveiling of our extraordinary third floor, BeDesign brings to life its passion project – a rooftop paradise that envelops guests in the unmatched mastery of color and design by Paola Lenti," Dueñas said in a statement. "From a shared vision years ago, we have forged an interior design nirvana that sets a new standard. The Paola Lenti experience here is our realized dream: vibrant, sculptural, and simply unrivaled in sophistication. This rooftop oasis stands as the crowning achievement of our endeavors."

    Paola Lenti Anna Lenti Francesco RotaAnna Lenti and Francesco Rota.Photo by Johnny Than

    The secrets of Paola Lenti's success

    Before the festivities began, Rota and Lenti sat down with CultureMap to discuss the brand’s design concept, manufacturing processes, and the question: Why has Paola Lenti found so much success in Houston?

    When Francesco Rota met Paola Lenti 27 years ago, they took a look at industrial-grade felts, refining those to compressed felt textiles, and created what Francesco refers to as “flying carpets,” colorful floor coverings that became an immediate success. From selling carpets, they moved to three-dimensional furniture. Durable, yet soft, these pared-down new textiles have taken them on quite an adventure. Francesco’s creative process for designing new pieces is beautiful in its simplicity, as he explained.

    “I go to the shows and the trades. I look at what everyone else is doing, and then I don’t do that,” he said.

    Clearly a winning approach. The Linea chaise lounge is still as iconic twenty-five years later as it ever was, making way for Wave, which is the company’s companion outdoor piece.

    As any creative will concede, to get a concept to become — well, anything — one needs an eye for business. Enter Anna Lenti. Sister to Paola, Anna makes sure the i’s are dotted and the t’s are crossed back at Paola Lenti’s headquarters near Milan.

    Realizing in 2003 that the outdoor furniture market remained limited to traditional materials, the brand saw an opportunity to innovate. Anna and Francesco wax poetic on those early days, recalling how the only options for outdoor furniture were teak wood or stark, hard plastics. As it did by using industrial felts for indoor furniture, the brand took a look at existing, durable materials that could be retuned for outdoors with the retail market in mind; the answer: polypropylene.

    The material takes well to dyes, is colorfast, and completely recyclable, meaning the brand was into sustainability long before it became a buzzword. Durability being key, we asked if Paola Lenti's outdoor line can withstand a climate as diverse and extreme as Houston’s. Francesco’s answer did not disappoint:

    “We were pioneers. We investigated materials because we wanted a product to perform. So metal had to be a certain kind of steel, 316, which is nautical steel,” he said. “The textile needs to be of a material that resists UV rays, to salt, to traction. The fabric comes, in reality, from the boat world. In the sense that, if you think about a yarn that makes textile, a sailing rope makes our fabrics.”

    Curious how the outdoor market has evolved in 25 years, Anna explained that what clients are looking for now is different than what they wanted in the '90s. Turns out, it took awhile to convince customers to spend as much as $15,000-$18,000 for an outdoor sofa and between $5,000-$8,000 for each outdoor armchair, which is what the pieces retail for at BeDesign.

    “In the beginning, people were not ready to spend and invest this amount of money for the outdoors, because they weren’t used to having beautiful furniture outdoors,” she says. “Year-by-year the market completely changed because people spend so much more time outdoors. Now people want to have more continuity between their indoor and outdoor furniture.”

    Paola Lenti in Houston

    Two of Houston’s favorite design darlings, Nina Magon and Lucinda Loya, chose Paola Lenti for two of the city’s most talked about new projects — Cocody Restaurant in River Oaks and The Thompson Hotel, respectively. Both designers attended the BeDesign fête, saying, essentially, Paola Lenti is the best choice for ultra-premium outdoor furniture that holds up to Houston’s heat and humidity.

    “Paola Lenti started from a thread, as passionate artisans, paying attention to the quality of materials: always looking for a point of contact, a special harmony between colors, signs, and shapes,” Magon said. “I fell in love with the colors and vibrancy of the brand ten years ago when I was introduced.”

    Cocody PatioFind Paola Lenti at Cocody's patio.Photo by Mickael Zibi

    BeDesign Paola Lenti event Adrian Duen\u0303as - Nina Magon - Anna Lenti - Patty Dominguez - Francesco Rota

    Photo by Johnny Than

    Adrian Dueñas, Nina Magon, Anna Lenti, Patty Dominguez, and Francesco Rota.

    This author’s aunt, who has been known to spend a season or two taking up residence in The Raffles Hotel in Singapore, once stated that she “cannot afford to buy cheap.” Alternatively, the adage goes “If you buy it right, you buy it once.” Can’t argue with that.

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    rescue to rescue

    Houston furniture expert shares 4 tips for DIY vintage restoration

    Emily Cotton
    Jul 28, 2026 | 4:00 pm
    Brianna Byrd Taaffe Vintage
    Courtesy of Brianna Byrd
    Brianna Byrd with her “gateway piece,” a 1952 Milo Baughman-designed dresser for Drexel Heritage.

    Midcentury modern continues to be one of the buzziest eras in interior design. As with most of the country, Houstonians cannot seem to get enough.

    That includes members of Gen Z, whose growing love of all things analog and contemporarily-anachronistic is, quite frankly, refreshing in an increasingly digital and disposable world. Flocking to thrift stores, antique shops, estate sales, fairs, and pop-ups seems to be the trendiest weekend morning activity of the moment.

    Traditional vendors range from enthusiastically-mustachioed-millennials to certified Boomers. Now, however, the Zoomers are getting in on the action.


    View this post on Instagram
    A post shared by Taaffe Vintage Furniture (@taaffevintage)


    Houstonian Brianna Byrd is one member of this new crop of Gen Z vintage enthusiasts. The “green by day, green by night” mechanical engineer works on green energy projects for a geothermal company, while moonlighting as an MCM restoration outfit — with a twist. All of the profits from her Taaffe Vintage online store go to her real passion, horse rescue.

    Like most vintage furniture folks, Byrd came into her business the old-fashioned way — by pure accident. Browsing the thrift with her mother one afternoon, Byrd fell in love with a neglected piece of furniture that turned out to be worth a pretty penny.

    “I came across this dresser and thought, ‘This is such a cool dresser,’” explains Byrd. “I saw it had a label, so I started doing some Googling; turns out it was a 1952 Milo Baughman-designed Drexel Perspective piece that sells for $2,000 to $4,000 — holy crap! I showed my mom what it was, and she grabbed the tag and said, ‘Are you ready to check out?’”

    What followed was an astronomical quote from a furniture restoration company that was decidedly cost prohibitive — a relatable situation for anyone who shops vintage furniture. Instead, Byrd procured practice pieces and set out on perfecting her restoration skills herself.

    Little-by-little, these lovingly-restored practice pieces replaced previously-purchased items from IKEA. Eventually, she wound up with a surplus. What’s a gal to do? Sell them, of course.

    “I still have that dresser that I thrifted, but I enjoyed flipping furniture,” says Byrd. “Now that I know how to do it, I realize there is a need for it. It seems to be a dying profession, so now that’s what I do in my spare time. I get pieces from anywhere I can find them. I’ve gotten pieces from friends and family, neighbors, even other resellers, and sometimes even pieces off the curb.”

    Byrd relied upon Google and YouTube for her education in restoration, especially Dashner Design Restoration whom she refers to as “the Bob Ross of furniture refinishing,” for his relaxing tone and encouraging demeanor. It was during this research process, plus coming up with a name for her business, that Byrd learned that she hails from a long line of craftsmen.

    Her family immigrated from Sweden, and she discovered that her great-grandfather worked for none other than John Wayne. That’s right, all the floors, cabinetry, and some furniture in “The Duke’s” California homestead were all crafted by her family. Not wanting to be too on-the-nose with her company, Byrd pulled the name “Taaffe” from that same lineage.

    More than anything, Byrd’s goal is to keep rescuing furniture from the imminent threat of a future in a landfill, while supporting her rescue horses. She likes to call this practice “rescue to rescue.” That doesn’t mean that a real business in furniture design isn’t somewhere in the future.

    “I know how it works, I know how it’s put together functionally. I know them mechanically as well as aesthetically, so I’ve thought of a couple of designs in my head and I’ve thought of going into furniture design,” explains Byrd. “That’s when I’d be making the switch, if I ever have the guts to do that.”

    There are currently six rescue horses — plus a rescue donkey named Ellie — that Byrd keeps at her family's 45-acre ranch near Nacogdoches. Aged between 12 and 26, Nova, Dante, Whinny, Colator, Pezz, and Brody will live out the rest of their days peacefully grazing the land without any risk of further harm or neglect.

    “I noticed that once they get old and injured they don’t have a place to go,” says Byrd. “So that’s what I’m trying to do, give them a place to go. Many of them are still ridable, but they may not be capable of what they were once capable of. I put some of the money into buying other pieces, but all of it goes to them — 100 percent of the profits. I find these pieces wherever I find them and fix them up. They’re in rough shape before — hidden gems. I sell them and now they’re someone’s favorite piece in their house, and the same kind of goes for the horses.”

    Byrd stresses that it’s not the furniture business keeping the rescues housed and fed, but it certainly helps. At the end of the day, she just wants everyone to win: “I want people to buy my furniture because they fell in love with the furniture itself. I don’t want them to feel like they’re just buying it for charity work, if that makes sense.”

    Tips for rescuing MCM furniture

    1. Start with a piece you love, just in love with it. Then you’re going to want to take care of it and do the best for it, and you’re going to want to do the research to make sure that you don’t mess it up. Just keep buying pieces you love. All of my inventory I’m in love with, because you have to be able to be okay with keeping it. Not everything will sell.

    2. With vintage furniture, anything from the 50s is going to be good quality. The same goes for the 60s and even some of the 70s. Furniture back then was just made so much better. Back then, even Broyhill Brazilia was considered low-end furniture, which is crazy because it was particle board and wood veneer, versus solid wood, but it’s so high quality compared to almost anything nowadays.

    3. Look for brands like Broyhill and Drexler. Any big designer name and whatever they’re associated with is probably going to be quality—Adrian Pearsall, Merton Gershun, of course Herman Miller. Anyone like that is going to be associated with a good brand.

    4. There are certain qualities to look out for. If a piece is heavy, it’s more than likely well made. Look for dovetailing on the drawers. Go by those two things and over time you can just tell based on how the piece feels, how it looks, you’ll get a good feel for it. But it always goes back to getting pieces you love.

    Hot take: Thoughts on painting vintage furniture

    I like pieces to look how they did coming from the manufacturers. Designers designed them to be a certain way and I want to respect their wishes and keep the furniture the way they designed it. It’s also heart breaking for me to cover up walnut or whatever.

    I understand though how sometimes it’s necessary depending on how bad the piece has gotten. But I also have this mentality that everything is fixable. If the veneer is bad, replace the veneer. If there are chips, then fill the chips. You really don’t have to paint the whole thing. I know there is a market for it, but it’s not my market.

    Brianna Byrd Taaffe Vintage

    Courtesy of Brianna Byrd

    Brianna Byrd with her “gateway piece,” a 1952 Milo Baughman-designed dresser for Drexel Heritage.

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