Houston's New Orleans
New Houston boutique's a love letter to Montrose: A chic store for a chic neighborhood?
The Montrose Shop is like a love letter to Montrose and is hub for all things minimalistic, simplistic and chic. The new home boutique, located in the heart of the trendy Houston neighborhood, aims to be a one-stop shop for quality goods made by national and international independent brands.
The shop, curated by creative director Juley Le and Kim Nguyen, opened up about a month ago at 1723 Westheimer with the mission to stand out as a local Houston boutique, but fit in with the vibrant Montrose community.
"We believe there was a great opportunity to build a local shopping destination that highlights the Texas sensibility in a chic environment. The neighborhood welcomes shoppers who like to wander, explore and discover new products." Le says.
“We were really inspired by the neighborhood, just by looking outside you can see that it’s a whole different lifestyle. It reminds me of where we came from in New Orleans."
Le — a creative business developer and founder of the blog Upperlyne & Co. — carefully curated the store as a visual representation of her personal style. The esthetic is a medley of Parisian minimalism meets elegant Southern woman, and speaks to the everyday, quality-driven Houston woman, according to store director Tuvy Nguyen.
“We were really inspired by the neighborhood, just by looking outside you can see that it’s a whole different lifestyle," Tuvy Nguyen tells CultureMap. "It reminds me of where we came from in New Orleans.
"It’s a very friendly, community-driven neighborhood."
The mantra of the closet and home boutique, is “less is more." The store starts in the home section, which has green household products by Common Good & Co., candles and reusable brown bags. After the home section it progresses into the women's wear section, a 'closet' of season-less, effortless pieces as well as quality statement clothing and jewelry.
Some of the independent brands in the boutique include Kain Label, a line of soft T-shirts and tank tops, Grown Alchemist, an Australian botanical skin care line, and other brands such as Heidi Merrick and Eberjey.
The store hopes to not only be a place to shop, but also a place to connect with the diverse community of Houston. Events such as a dinner series, shopping events and concert series highlighting local Houston talent are in talks for the future.
"We not only want to share why we’re in love with each and every product in our store, but we want guests to feel comfortable in a beautiful space . . . " Le says. "Our biggest passion is building a great relationship with each person who walks through that door with hopes that they can walk away inspired to lead a life focused on quality."