COWGIRL COUTURE

From denim to cowhide, these hot looks are turning heads at RodeoHouston

In Houston, cowboy core is nothing new. When the Houston Livestock Show & Rodeo is in town, fashionistas don't just embrace their inner cowgirl, they go full Cowboy Carter.

The city transforms into a dazzling showcase of Western glam for nearly a month, where fringe, bold boots, and eye-catching jewelry take center stage. Trendsetters from all over the Bayou City saddle up to show off their most show-stopping styles at a whirlwind of parties, concerts, and events.

Rodeo fashion can take on a number of looks as it-girls take inspiration from global icons like Louis Vuitton, Willie Chavarria, Ralph Lauren, or Texas darlings including Christina Greene, Sapana, Christy Lynn, and Lane Boots. Zinat Ahmed, executive vice president of marketing and branding at Cotton Holdings, reigns supreme as one of the best-dressed rodeo attendees and says when it comes to rodeo fashion, absolutely anything and everything goes.

Zinat Ahmed dazzling in a glamorous Western-inspired ensemble, bringing rodeo chic to a whole new level.Photo courtesy of Cotton Holdings

"One of the reasons this season is so inspiring is because we can bring back vintage staples and add in what's trending right now," Ahmed tells CultureMap. "It's so fun to watch the generations of daughters bringing back their mothers' looks with a new spin."

With the first official weekend of rodeo season in the books, the dust has settled, and the fashion verdicts are in. To get the inside scoop on what's hot and what's best left in the closet this year, we sat down with Ahmed to get her take on bold trends of the season.

Culture Map: When it comes to getting dressed for HLSR, what are three key elements you keep in mind?

Zinat Ahmed:

Originality: I want my outfit to reflect me and to be unique amongst the sea of rodeo looks.
Comfort: From the walks around the RodeoHouston grounds to the long days that turn into nights, it's important to me to consider longevity and comfort.
Western Flair: One key accessory is sometimes all that is needed to turn a typical outfit into something that is rodeo-ready.

CultureMap: What are the rodeo styles you are seeing so far?

ZA:

Denim on denim: Whether a skirt set or a full Canadian tuxedo, it's an effortless way to rodeo.
Scarves: Say goodbye to bandanas and hello to printed silk scarves. There are many ways to style them, and add more accessories like turquoise pins or equestrian rings.
Vintage tees: Nothing is cuter than taking a vintage tee with a fun saying or Western brand on it and pairing it with a statement skirt and jacket on top.
Big Buckles: Who says cowgirls also can't wear an oversized buckle? Wear it over a jacket or wear it with denim.
Cowhide: Cowhide print on pants, skirts, and jackets is so fun.

CultureMap: What colors are trending right now?

ZA: Chocolate brown continues to trend in 2025. It pairs so well with cowhide and turquoise.

CultureMap: What boot height is most popular this year?

ZA: The tall boot is back. Let your boots do the walkin' and talkin' and be a statement piece. Don't forget comfort over everything when it comes to boots; make sure to break in new boots before rodeo festivities.

CultureMap: Are you seeing more skirts or jeans?

ZA: Skirts are so versatile to show off boots, and it's fun to style them at varying lengths. A mini with an oversized jacket or a long flowy maxi with a beautiful western belt are great. Leather fringe skirts paired with a vintage tee — the possibilities are endless.

CultureMap: Hats or no hats?

ZA: Hats! Always hats. Recently, I have seen women opt for vintage trucker hats instead of cowboy hats. It's just another way to make a traditional Western look your own.

Photo courtesy of Cotton Holdings

Zinat Ahmed rocking a custom denim dress — one of her top RodeoHouston style picks for the year.

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be well

3 hot wellness studios move swiftly into new Heights development

Courtesy of Radom Capital

The Swift BLDG is expected to open in late 2026.

A new mixed-use development in the Heights has announced its next round of tenants. Three wellness businesses are coming to The Swift BLDG, Houston developers Radom Capital and Triten Real Estate Partners’ project in the historic Swift & Company Packing Plant that’s located near the Heights Hike & Bike Trail.

They are:

SweatHouz, a contrast therapy studio
Strong Pilates Studio
The Skin Clinic, a Houston-based aesthetics and skincare destination

Scheduled to open in winter 2026, SweatHouz will offer infrared saunas, cold plunges, and other protocols to improve a person’s well-being. The protocols are focused on areas such as athletic recovery, reducing stress, improving circulation, mental health, and longevity. In addition, it will offer a beauty bar equipped with Dyson hot tolls and a beverage station stocked with different waters.

Building on the success of its Katy location that opened last year, Strong Pilates Studio will occupy 2,500 square feet in the Swift BLDG. Using Rowformer and Bikeformer machines, customers have the opportunity to take classes in Strong Body, Strong Loaded, and Strong Pilates-Only. It’s expected to open in the fall.

“Our method blends strength, cardio, and reformer-based training into one, delivering real results in just 45 minutes. This isn’t just Pilates — it’s a new standard for fitness in Houston. And a community that sweats together stays strong,” franchisee Mona Hussein-Zaki said in a statement.

Currently located in M-K-T, the Skin Clinic will more than double its footprint by relocated to the Swift BLDG. The clinic’s services focus on skin health and rejuvenation. It also expected to open in the fall.

“The response from this community has been incredible, and Swift gives us the room to grow into what our patients have been asking for: more space, more services, and the same patient-centered care that got us here." founder Kelli Nwuli said.

All three businesses join previously announced tenants such as Van Leeuwen Ice Cream, premium juice bar Leemoo, Merit Coffee, and Houston Tex-Mex staple Escalante’s.

On track to open to the public in fall 2026, The Swift BLDG will offer more than 30,000 square feet of office space along with 30,000 square feet of restaurant and retail tenants. The two companies previously partnered on M-K-T, the Heights mixed-use development that’s near the Swift project. Radom is known for a number of other Houston developments, including the Montrose Collective and the historic Tower Theater property and its adjacent buildings.

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