Fashion Statement

Stylish Houston blogger launches leather jacket collection in vibrant colors

Houston blogger and GQ magazine's style challenge winner Josh Robertson has put his passion and love for fashion into a new endeavor he calls Rebel Wishes. CultureMap sat down with the stylish 27-year-old writer-turned-designer to chat about his new leather jacket line, which he launched online last week, and his design inspiration. With bold hues of Toxic Green, Dusk Red, and Naked Pink, the Saint Laurent-esque moto jackets, which retail for $495, can instantly transform any outfit.

In 2013, Robertson was named the winner of GQ magazine's "How GQ Are You?" contest to find the most stylish reader in the nation. He was awarded a custom limited-edition GQ Fiat. His lifestyle blog, Sir Josh Aaron, covers Houston men's fashion. He says his first foray into designing has been "an insane ride so far."

CultureMap: Tell us about yourself, what's your background?

Josh Robertson: So I’m a small town man from Port Arthur, Texas who made his way to the big city. My focus has always been fashion — from retail to styling, blogging and editorial writing.It has always been a great obsession of mine. It allows me to convey my emotional being in an otherwise cold life. I’m a Virgo so I’m rather calculated in my approach to things, but on this stage you can see the passion that I infuse through colors and textures.

CM: You've named your brand Rebel Wishes. What does it mean?

JR: I wanted to give a voice to the guys who want to live in color not just bound by traditional biases imposed by society and masculinity. Life is more than black, brown and navy, so why can’t it be portrayed in an everyday wardrobe? In my eyes Rebel Wishes describes the desire of wanting to be your own individual and rebelling against the masses at large and expressing it vibrantly in color.

CM: What's your inspiration?

JR: My inspiration is making vocal pieces for the individual with an uncanny eye to details such as fit, fabrication and color. I have an allure to color and design and just want to share that obsession with others who dare to be different.

CM: What is your favorite piece from your line?

JR: I love all three of my beginning designs; they are my infants that I want to give to the world. This project will grow into more over time but I am taking my time to do it right. Quality, functionality and innovation are things I take very seriously and half stepping is not an option.

CM: Who is the Rebel Wishes customer?

JR: A person who isn’t afraid to reveal himself to other people, a person who is bold and brave and exudes confidence and individuality.

CM: Where can customers buy the jacket?

JR: You can only shop my line online at Rebel Wishes. I am taking reservation orders from now until January 31st for 20 percent off of your order.

CM: In three words how would you describe your style?

JR: Timeless, nostalgic and risky.

Josh Robertson has launched a line of leather jackets in bold hues that add character to any outfit.

Photo courtesy of Rebel Wishes

Josh Robertson has launched a line of leather jackets in bold hues that add character to any outfit.

event-planner

RODEO RUNWAY

Western glam takes over as RodeoHouston fans dress to impress

Photo by Gabi De la Rosa

Brooke Jones, Kiala Cardenas, Brittany Ruggeri, and Franschesca Jones.

Houstonians have dusted off their boots and rhinestones as the Houston Livestock Show and Rodeo is in full swing. Already one of the largest events in Texas, the crowds are continuing to grow. In 2025, more than 2.7 million people attended RodeoHouston, and this year the event is already on track for record-breaking numbers.

Livestock competitions, carnival rides, deep-fried food, and headlining concerts are the official reasons people come to the rodeo. Unofficially, however, people watching has become a sport all its own. The crowded walkways on RodeoHouston grounds transform into a Western-themed runway, where personal style is just as much of the experience as enjoying deep-fried Oreos or a Ferris wheel ride.

A wide range of outfits is always on display. Some attendees go all in with head-to-toe sequins, fringe on everything, and dramatically decorated hats. Others keep things casual with denim, boots, and graphic t-shirts, while groups of friends will often coordinate themed outfits for concert nights.

Rodeo Fashoin 2026 Emily Duran and Brylie Wagner.Photo by Gabi De la Rosa

No matter the style, there are two must-have accessories: cowboy hats and boots. Hats serve a dual purpose for both fashion and protection from the sun during daytime events. Boots are essential to rodeo style, but sometimes come with a painful learning curve.

Many attendees walk more than a mile from the parking lot to the grounds, and after exploring, they often add more than 20,000 steps. For those who did not properly break in their boots, the end of the day can involve blisters and a slow walk to the car, boots in hand.

“Rodeo fashion is so fun. My friends and I planned out outfits together, and we made sure we broke in our boots before tonight,” Teresa Delgado tells CultureMap. “When you are from Houston, you only make that mistake once.”

Rodeo Fashion 2026 Karson Graves, Reese, Lowery, Mackenzie Lewis, Natalie Doyle, Brandi Hunger, and Jenna Faulkner.Photo by Gabi De la Rosa

Some days have them whether it's official or it's an unspoken trend. When Megan Moroney took the stage, pink was the color of the concert, inspired by Moroney's album Cloud 9. Nearly 70,000 attendees filled the stadium in everything from flouncy pink ruffled outfits to bright neon boots and hats.

“We have really been looking forward to this concert,” said Ashley Little from Cypress. “I didn't think too much about my outfit at first, but my daughter wanted to coordinate, so here we are wearing pink together.”

Between carnival rides, mutton busting, and nightly concerts, the rodeo has plenty to see, but some of the most memorable moments are stopping to notice that fashion is just another part of the show.

Photo by Gabi De la Rosa

Brooke Jones, Kiala Cardenas, Brittany Ruggeri, and Franschesca Jones.

houston rodeo fashion western style