Color For The City
World's most colorful fashion brand invades Houston airports with a Barcelona beat
NEW YORK — Desigual has never met a bright color it didn't like.
For spring 2016, the Barcelona-based label has even gone beyond its brighter-than-bright reputation, with eye-popping prints, vivid florals and abstract brushstroke prints matched in unusual combinations. Shirts are worn as skirts or capes or even evening dresses and jumpers evolve into turbans in a crazy patchwork pattern.
As the brand likes to say, "La vide es chula" (life is cool).
Travelers going out of the new international terminal at Houston's Hobby Airport will be able to get an up-close view of the clothing, as Desigual has opened a new boutique there, as well as a store in Terminal C at Bush Intercontinental Airport. It's a perfect collection for travelers headed to warm-weather vacation destinations, with breezy shorts, midriff-baring top, flowing dresses and colorful coverups.
The spring 2016 collection, unveiled at New York Fashion Week, is based on the backdrop of the wildly colorful Mediterranean port city where the label is based. "Women, like a city, are ever-changing and endlessly enduring," the label asserts in its program notes.
The collection has a little bit of everything for the free-spirited young woman who wants to make a colorful impression— paisley print dresses, plaid coats, tribal-print sweatshirts, A-line midi-skirts with patchwork embroidery, sequined blue jeans vests, foil-embellished jeans and knit crop tops — worn with clear PVC boots or platform cork sandals and cross-body bags.