get some nollege
Edgy, Texas-based footwear and streetwear brand strolls into The Heights
As any fashionista knows, more casual looks during the pandemic mixed with a growing young demographic have sparked a rise in streetwear all over.
Here in Houston, locals can soon get their kicks thanks to a Dallas-based brand headed to The Heights.
Nollege, which boasts a significant Texas following, will open its first Houston location in the buzzy Heights development, M-K-T ((600 N Shepherd Dr., Building One ).
Shoppers can expect exclusive brand sneakers, streetwear (including popular, vibrant T-shirts, hoodies, and hats), and vintage items, especially classic sports tees. Supreme accessories such as phone cases and even chopsticks will also be available, per a press release.
In addition to its in-house, sought-after brand items, the store will also offer streetwise, curated looks from Bape, Nike, Off White, New Balance, Jordan, Crocs, and Adidas.
Nollege, a Texas success story, is the brainchild of childhood friends Eugene Valle, Edgar Ventura, Cristian Guzman, and Ansh Shah. The group launched the business in a friend’s house and later moved to a brick-and-mortar space in the hip Dallas neighborhood, Deep Ellum (2602 Main St.)
“We’re excited to expand our brand in Houston which is a staple in Texas and wouldn’t want to do a second location anywhere else,” said Eugene Valle, president of Nollege, in a press release. “Not only to be able to do this in Houston but to be in M-K-T and share this place with other great brands will definitely be an experience in itself.”




Hidden quotes and signature floral prints define Hunter Bell’s anniversary collection, marking the first of several releases planned for the year.Photo courtesy of Hunter Bell
Flowing dresses, lightweight layers, and mix-and-match sets highlight the romantic direction of Christy Lynn’s latest seasonal launch.Photo courtesy of Christy Lynn Collection
Hand-carved cedar earrings and cuffs are inlaid with silver or gold and finished with beeswax in Susana Vega’s newest collection.Photo courtesy of Susana Vega 

