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    introducing Frances Valentine

    Eclectic New York fashion brand sets up colorful shop in River Oaks District

    Steven Devadanam
    Jul 21, 2021 | 1:42 pm

    An acclaimed, New York-based lifestyle brand has just pegged Houston for its first Texas brick-and-mortar presence.

    Frances Valentine, known for its vibrant colors and vintage aesthetic, will open in the tony River Oaks District ( 4444 Westheimer Rd., Suite H-105). The new store is slated to open the first week of September 2021, the company announced.

    Representatives of Frances Valentine note that they identified Houston as a leading market for their growth, given heightened consumer demand and record e-commerce sales figures, per a press release.

    “For years, Texas customers have been asking us to open a store in their home state,” CEO Elyce Arons tells CultureMap. “So, in February 2020, we hosted a trunk show in Houston and were overwhelmed by consumer turnout and excitement — our decision to open a storefront in the area was quickly solidified.”

    “Though COVID caused a delay,” she continues, “we couldn’t be more thrilled to finally open our Houston doors. Like all our stores, we want this location to be a place where customers can come to gather with friends and feel like they stumbled upon new and exciting pieces each time they visit.”

    This Houston launch, the brand’s fourth, follows buzzy boutique openings in New York City; Palm Beach, Florida; and Sag Harbor, New York. Frances Valentine was launched in 2016 by Arons, known in the industry as a “fashion powerhouse,” and her longtime friends Andy and Kate Spade. The trio crafted a line of eclectic vintage-modern clothing, footwear, and accessories.

    Since then, women have flocked to targeted trunk shows, retail stores, and online for for one-of-a-kind, heirloom investment pieces.

    As for the store, New York-based designer, Steven Sclaroff, will oversee a look that focuses on neutral fixtures with hand-selected vintage furnishings, a curated art collection of bold colorful pieces, and a midcentury chandelier in the central foyer, press materials note.

    “It is the perfect new home for Frances Valentine,” Arons added in a statement, “we are so excited to open our first Texas location in Houston here at the District.”

    Frances Valentine is known for eclectic looks.

    Frances Valentine clothing
    Photo courtesy of Frances Valentine
    Frances Valentine is known for eclectic looks.
    openingsshopping
    news/fashion

    WHERE TO SHOP IN APRIL

    Where to shop in Houston right now: 13 spots to get ready for spring

    Gabi De la Rosa
    Apr 1, 2026 | 12:15 pm
    Gorjana
    Photo courtesy of Gorjana
    Gorjana debuts its “With Love, From the Desert” collection, featuring bandana-inspired pieces and easy, everyday layers.

    Trips to Round Top and the Houston Livestock Show and Rodeo may be in the rearview, but Houston's social calendar isn't slowing down yet. Spring is just getting started with a full lineup of parties, galas, and sunny soirées that call for a wardrobe refresh or some retail therapy to match the new season.

    From fresh boutique arrivals to statement jewelry drops and can't-miss events, April delivers plenty of reasons to shop.

    Abejas
    Spring has sprung, and West University-area boutique Abejas is ready with new arrivals from brands including Tutu&Lilli, Cleobella, Catherine Gee, and Pharaoh Collection.

    BYLT Basics
    Made famous for their "drop cut" tees and major athletic and celebrity partnerships, BYLT Basics is now open in the Galleria. The store offers a variety of transitional everyday essentials that can go from work to workouts.

    Consuela
    The Texas-based brand is celebrating its 20th anniversary with the launch of the limited-edition Hola-Love Classic Tote. The anniversary tote features natural Diego leather that develops a deep patina over time, a bright Consuela Cloth interior, an orange star glitter pocket, and exclusive handcrafted “Peeps” charms created in collaboration with artists in San Miguel de Allende. Only 620 pieces will be released, each including a signed anniversary patch from Consuela's founder Conni Reed.

    Fourth & Nomad
    A Heights favorite, Fourth & Nomad is stocked with springtime favorites, including the newest drop of handmade jewelry from Merewif. The collection includes delicate rings and necklaces that still make a statement.

    Gorjana
    With Love, From the Desert is the latest drop from the So-Cal brand, and while bandanas are having a moment, Gorjana is ready with the Paisley Bandana Knot necklace and bracelets. The Zoey Mixed Stacked Huggies are great for those who love mixed metals, and with Mother's Day coming up, the Mama Wilder necklace is the perfect gift for mom.

    Houston Ballet Nutcracker Market
    After a four-year hiatus, Houston Ballet’s beloved Nutcracker Market Spring returns April 17–19 at NRG Center. Nearly 150 merchants will showcase warm-weather finds, from returning favorites like Apples Gone Wild and Dog Collar World to more than 40 new vendors, including Texas-based Beaded Blondes. Proceeds support the Ballet’s Academy and scholarship programs, continuing a legacy of more than $100 million raised. Tickets start at $20, with early bird options offering multi-day access and early entry.

    M-K-T Heights
    Shop at over 50 local plant and artisan vendors at M-K-T Heights Big Spring Energy Houston Plant Market. Enjoy hands-on activities, giveaways, DJs, and roaming entertainers for IG-worthy photo-opps at this outdoor event. Saturday, April 18, 12-5 pm.

    Salvation Army Chic Boutique Showroom Sale
    One of the year’s most anticipated shopping events is back, and it’s giving serious designer deals. The Salvation Army Chic Boutique sale returns with racks of new and pre-loved pieces, including clothing, shoes, and accessories from coveted names like Valentino, Chanel, Oscar de la Renta, Loewe, Zimmermann, Tory Burch, Rebecca Taylor, Staud, Cinq à Sept, and Alice + Olivia. Shoppers can stock up on luxury labels without the luxury price tags. The sale will take place at 3403 Richmond Ave, with an early-access preview on Wednesday, April 8, from 3-7 pm where a $20 donation gets shoppers first pick of the best finds. The doors open to the public Thursday, April 9, through Saturday, April 11, from 10 am-5 pm.

    Saturday Silks
    Get ready for gameday or graduation with Saturday Silks' collegiate scarves, pocket squares, twillies, sleep masks, and scrunchies. The Houston-based boutique also carries an array of scarf accessories, including Skinny Scarf Reversible Leather belts, scarf rings, scarf sliders, and the Small Saturday Scarf Leather Belt Straps.

    The City Market 2026
    Hosted by the Houston Junior Forum, this annual market will take place on Thursday, April 9, from 2-8 pm, and Friday, April 10, from 9:30 am to 5 pm, at Silver Street Studios. Shoppers will find a wide range of merchants, including boutique gifts, accessories, art, gourmet food, clothing, jewelry, and more. Perfect for stocking up on gifts for Mother's Day, Easter, and graduations.

    Tommy John
    On Thursday, April 2, Tommy John will be launching its first-ever swim collection, with trunks designed to solve one of the biggest issues with traditional trunks, uncomfortable mesh lining. The collection features swimwear with a supportive, quick-dry liner inspired by its popular underwear. Available at the Galleria, the debut collection includes Men’s Classic Swim Short and the Men’s Air Flow Swim Short.

    Tootsies
    Designed with warm-weather dressing in mind, North Carolina-based brand Marie Oliver highlights bold color and easy, breathable silhouettes for its Spring 2026 collection. Available at Tootsies, the collection is full of effortless dresses, playful skirts, and separates that are perfect for any occasion, from brunch to evening plans.

    Vuori
    California-based performance and lifestyle brand Vuori is now open at the Galleria on level 2 near the Galleria Financial Center. Known for its integration of fitness, surf, sports, and style, Vuori offers stylish performance apparel.

    Gorjana

    Photo courtesy of Gorjana

    Gorjana debuts its “With Love, From the Desert” collection, featuring bandana-inspired pieces and easy, everyday layers.

    spring nutcracker marketgorjanaabejas boutiquemkt heightsheights mercantilewhere to shop in houston
    news/fashion
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