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    what's poppin'

    Houston-based shopping startup is popping up all over the U.S.

    Holly Beretto
    Jun 14, 2018 | 10:30 am
    Houston PopUp retail shop founders
    PopUp founders Rob Dobson, Scott Blair, Megan Silianoff, and Barry Goldware.
    Courtesy photo

    If you’re a mall or shopping center, the last thing you want is an empty storefront. If you’re a small retailer or entrepreneur, the last thing you want is being unable to get your product into the hands of customers. Houston-based tech start-up PopUp Shopshas a solution: Its Match.com-esque system connects those retailers with property managers who are looking to lease space for the short term.

    Launched in the Bayou City last year, the platform just made its nationwide debut, following an appearance at ICSC (the International Council of Shopping Centers) national conference in Las Vegas. “It’s exciting,” says Megan Silianoff, a partner in PopUp Shops, of the coast-to-coast expansion. “It’s proof our concept — and our hypothesis about it — works.”

    Silianoff says that retail shopping as we know it is dying. Across the country, malls, and shopping centers have spaces sitting empty. Meanwhile, consumer purchase things online and have them delivered to their doors. That’s why PopUp Shops’ matchmaking concept works so well, she feels.

    “Some rent is better than no rent,” she reasons, for landlords. “We’re a solution to get retailers into brick and mortar spaces, even if it is for the short term. It helps the retailer build awareness and excitement about their brand, and it creates foot traffic for the shopping center. It’s win-win.”

    PopUp Shops’ website lists spaces available for rent and retailers can peruse the listings and lease space. Silianoff says the system is also a great way for a retailer to test out a market before deciding to have a permanent presence there. She’s quick to point out that pop-up stores aren’t necessarily new. During the holidays in the 1980s and 1990s, it wasn’t uncommon to see temporary stores selling Christmas décor or calendars in malls all over the U.S.

    “My business partner Barry Goldware of Sun and Ski Sports likes to say the Romans probably had pop-up shops,” she jokes. “But what is new is the platform we’re using to connect landlords and retailers.”

    And, while landlords and sellers connect to find business solutions that are mutually beneficial, Silianoff says that customers wishing to find out what’s happening and who’s in town will soon be able to go to the website and check out the calendar, which lists which stores are popping up where.

    While the nationwide launch is still in its early days, Silianoff says she hopes someday to see it be like Craigslist. “You know how when you go there, there’s a drop-down of all the cities in the country? That’s what I’m envisioning for us. I really want us to revolutionize the shopping experience.”

    shoppinginspiration
    news/fashion
    news/innovation

    oh boy!

    Houston's premier boys clothing boutique opens new home in Rice Village

    Holly Beretto
    Jun 11, 2025 | 11:00 am
    ParkerJoe clothing store Rice Village
    Photo by Alex Montoya
    Boys are welcome to read the books on the shelves.

    Houston’s premier boys-only boutique now has a permanent home in Rice Village. ParkerJoe, which offers clothing, accessories, and lifestyle brands that takes lads from wee tykes to pre-adolescent (in sizes newborn to 16), originally opened last year in a temporary spot in the River Oaks Shopping Center.

    Now open at 5515 Kelvin Dr., Suite 95, the store unfolds across 1,900 square feet, all of it stocked with the retailer’s carefully curated inventory that embraces all kinds of boys and all types of occasions. Families will find looks that range from formal and preppy to sporty and casual, with brands such as Bailey Boys, Classic Prep, Saltwater Boys, and Appaman as well as local brands like Sunnies, which specializes in polarized sunglasses for children, and onesies from Houston children’s apparel purveyor Oink Moo.

    “We wanted to create a place where boys are seen and heard,” said Lisa Hostler, who owns the store with her daughter Chelsea. “Their needs and their wants are represented at ParkerJoe.”

    Hostler is excited to be in the Rice Village spot, an affluent area known for its walkability and attractiveness for families, which make it an ideal location for a niche retailer like ParkerJoe.

    “It’s a younger population and a strong retail mix,” she said. “We couldn’t be happier here in a center that has welcomed us so warmly and made us feel at home.”

    The store itself is designed to help boys enjoy the sometimes awkward process of shopping for new clothes. Towards that end, they are welcome to touch and play with toys on the shelves, which are stocked with books, games, and stuffed animals.

    An official grand opening is planned for September, but prior to that customers can expect a summer of events including trunk shows, a fashion show, and an influencer brunch.

    Even as Lisa and Chelsea are excited to be in Rice Village, they are setting their sights on continued expansion. They currently have a temporary outpost in Memorial City Mall, and are looking for retail locations in other Houston neighborhoods, with a desire to open across Texas.

    ParkerJoe in Rice Village is open Monday through Saturday from 10 am to 7 pm and Sunday from 10 am to 6 pm.

    ParkerJoe clothing store Rice Village
      

    Photo by Alex Montoya

    Boys are welcome to read the books on the shelves.

    shoppingparkerjoerice villageopenings
    news/fashion
    news/innovation
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