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Jason Wu Scores

"Almost famous" designer Jason Wu insists he's just a crazy cat lady who loves the Menil

Clifford Pugh
Apr 16, 2015 | 11:44 am

At age 32, Jason Wu isn't as well known to the Houston social set as Valentino, Chanel or Oscar de la Renta. But, since designing Michelle Obama's inaugural gowns in 2009 and 2013, he's earned a reputation for creating glamorous, sophisticated clothing. "I’ve grown up and my clothes have all grown up," he said. "I’ve refined my vision and that’s really important."

When in Houston recently to show his fall collection at the Houston Chronicle Best Dressed Luncheon and meet with top Neiman Marcus clients, Wu took a few moments to talk to CultureMap about how he juggles designing two lines (in addition to his namesake collection, he is creative director at Hugo Boss), why he loves the Menil Collection and some things not many people know about him. "I'm a crazy cat lady," he admits, with a laugh.

CultureMap: What were you aiming for with your fall collection?

Jason Wu: It’s about further establishing the Jason Wu woman. She’s glamorous, sophisticated, polished. This inspiration was a bit of a Catherine Deneuve feeling. There is something opulent about the fur coats, the textures of the black and white fabric, the beaded slinky dresses. (See my review of the collection from New York Fashion Week for more details.)

You want to wear a wool coat but you don’t want the fur with it, so you take it apart. That was an important goal for me in this collection.

The other idea was to mix that kind of opulence with American sportswear. Being an American designer that’s a very important element in my designs all the time. You see a lot of the coats and outerwear pieces are very transitional in the sense that they can be taken apart and worn in different weather. That’s something the modern women really needs.

Everyone travels, the weather is unpredictable, and when you can buy a truly beautiful designer piece you want to wear it for more than a month or two weeks. You want to wear a wool coat but you don’t want the fur with it, so you take it apart. That was an important goal for me in this collection.

CM: You also design the Hugo Boss line. How do you juggle everything professionally?

JW: I’m a professional juggler (laughs). I love what I do. I want to see the world. I want to work in Europe. I want to work in America. I want to be in Houston. I like it because it allows me to expand my horizon all the time. And right now it’s really being organized about my time and keeping the eye on the prize. I always refine the collections to the best version of what I do all the time. And be really, really focused. That’s how I do it all.

CM: Interluxe recently made a major investment in your company. How has that affected your business?

JW: I can certainly think about the bigger picture now, where the brand is going. Being around a young brand, I think it’s nice to be able to think of the next level. I hope to have my own retail in the future, and also expand my handbag collection. You will see the Diane handbag, which in inspired by my muse Diane Krueger.

CM: What are one to three things that someone doesn’t know about you?

JW: I’m a crazy cat lady. I have two cats, I love them. They’re Jinxy and Peaches.

I love to cook so if I weren’t doing fashion, I would probably be a chef.

And I’m not as serious as I appear to be in pictures.

CM: When were you last in Houston?

JW: A few years ago. I came for the museums. I wanted to go to the Menil and see it. It was so beautiful and inspiring. It’s so culturally significant. There’s nothing like it in the world I would say. It’s in a neighborhood, so you don’t know that it’s the most major art collection ever.

CM: Many years ago I followed a buyer from Tootsies at fashion week and we visited your studio and just sat around talking with you. Now, you’re famous.

JW: I would say almost famous.

CM: That’s the way you want to be, right?

JW: It’s better. I’m always almost famous. (laughs)…I love what I do. I can’t imagine doing something else.

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TEXAS THREADS

Shiner and Texas Standard brew up a limited-edition new collab for men

Gabi De la Rosa
Jul 13, 2026 | 4:31 pm
Shiner x Texas Standard
Photo courtesy of Shiner
The limited-edition Texas Standard x Shiner collection blends performance apparel with classic Texas style, including polos, pearl snap shirts, and the brand's signature guayabera.

The new Texas Standard x Shiner collection just dropped, and it is way more than a famous beer logo slapped on a t-shirt. The two Texas brands — one a clothing company known for its made-in-Texas products and an iconic Texas brewery — teamed up to create a limited-edition line inspired by the Lone Star State's unique lifestyle. This capsule collection was designed to fit in everywhere from dance halls and fishing trips to sports games and happy hours.

Shiner has been brewing beer in Texas for more than a century, and this partnership was a great way to celebrate its heritage beyond what’s in the bottle. For Texas Standard, known for modernizing Texas staples with performance fabrics, it was a chance to collaborate with one of the state's most recognizable brands.

"Shiner and Texas Standard already speak the same Texan language, so everything about the collection is authentic, not forced," Joshua Brito, vice president of marketing and direct at Texas Standard, tells CultureMap. "We leaned on the iconic marks and imagery Shiner's built over 100-plus years, then layered in the same authentic Texas details that run through everything we make. One of our goals was to avoid a flat logo lockup merch drop. Every piece needed to be something someone's proud to wear, carrying what Shiner, Texas Standard, and Texas stand for."

Shiner x Texas Standard Inspired by more than a century of Shiner brewing tradition, the collaboration celebrates Texas heritage with apparel designed for everything from brewery patios to dance halls.Photo courtesy of Texas Standard and Shiner

That attention to detail shows throughout the collection, which features graphic tees, a baseball cap, pearl snap shirts, and a reimagined version of Texas Standard's bestselling Guayabera Libre. Rather than oversized logos or novelty graphics, Shiner and Texas Standard focused on design details.

The Guayabera Libre features breathable, moisture-wicking fabric with UPF 40. It includes hidden pockets, mesh venting, and a water-resistant finish. This technical fishing shirt, styled as a Texas classic, was made for both hanging out on a boat and at a backyard barbecue.

While the Guayabera Libre shirt might steal the spotlight, it isn’t the only standout. The Traditions Polo in Shiner Gold features hand-drawn illustrations inspired by Texas culture and Shiner's 100-plus-year history. The Western Traditions Polo incorporates pearl snaps and classic yoke styling with lightweight, moisture-wicking fabric, a signature of the Texas Standard.

"We started with pieces that we already know resonate with our shared audience," said Brito. "The Guayabera Libre and pearl snap shirts we're known for include moisture-wicking, breathable fabric from the start, not added on. From there, the Texas flair came easy."

The collection was designed as a standalone release and is expected to remain online through September on Shiner and Texas Standard’s websites.

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