Retail Therapy

Washington Avenue just got more fashionable: Men’s "toy" store Reserve Supply Company moves in

Washington Avenue just got more fashionable: Men’s "toy" store Reserve Supply Company moves in

Reserve Supply Company Front
"The icing on the cake for us with this old building at 2205 Washington Ave was not only the unique space but our neighbors, Catalina Coffee offering the world’s best cup of coffee on our right side, and the best neighborhood bar to our left, the Darkhorse," says Jason Bruen, owner of Reserve Supply Company. Courtesy of Reserve Supply Company
Reserve Supply Company Clothing
Clothes by Pendleton and RVCA, along with selvedge denim by Tellason, Crate, and Railcar, are artfully placed on salvaged industrial artifacts and furniture. Courtesy of Reserve Supply Company
Reserve Supply Company Interior
"The one common link that binds my interests of motorcycles and skateboards is footwear, apparel, and accessories," Bruen says. Courtesy of Reserve Supply Company
Reserve Supply Company Front
Reserve Supply Company Clothing
Reserve Supply Company Interior

Reserve Supply Company is a toy store for grownup men. Upon entering the vintage industrial space on Washington Avenue, complete with exposed brick walls and hardwood floors, shoppers are greeted by a massive antique motorcycle.

In the front of the store, clothes by Pendleton and RVCA, along with selvedge denim by Tellason, Crate, and Railcar, are artfully placed on salvaged industrial artifacts and furniture. To the right is a display of accessories by Nixon, Ray Ban, Davida Helmets and Napa Gloves. Footwear by Red Wing Heritage and Converse is also highlighted, in addition to skateboards by Loser Machine.

“After spending nine years in the skateboard industry, I sought out a way to combine other passions of mine into a store, and fill a void I saw in men’s retail,” Jason Bruen tells CultureMap. “The one common link that binds my interests of motorcycles and skateboards is footwear, apparel, and accessories.”

Before opening Reserve Supply Co., Bruen operated the largest indoor skatepark in Louisiana in addition to a successful skateboard shop. But the offerings at Reserve Supply aren’t just for skater guys. “They’re for all men who have an interest in the classics or seek quality products,” he says.

Reserve Supply Co.’s biggest advantage is its location directly next door to one of Houston’s hipster meccas: Catalina Coffee. For Jason and his wife Heather, the great location and unique space were “the icing on the cake.”