Put A Ring On It

Tiffany's celebrates milestone anniversary of engagement ring amid Costco legal battle

Tiffany & Co. recently launched a new advertising campaign to celebrate the 130-year anniversary of the luxury jewelry company's signature engagement ring setting.

Fortune

Luxury jewelry company Tiffany & Co. recently launched a new advertising campaign to celebrate the 130-year anniversary of its classic solitaire engagement "Tiffany" ring setting, and it's their signature setting that has led the company to become embroiled in a legal battle with warehouse store Costco.

To highlight the unparalleled quality of Tiffany engagement rings, the New York-based jeweler is shying away from traditional advertisements featuring dewey-eyed models. Instead the new ads show off the hard work of its top gemologist, as well as the specialists who set and polish the diamonds.

Fortune magazine surmises that the new craftsman-focused campaign is related to the lawsuit the company filed against Costco in 2013 for alleged trademark infringement and counterfeiting.

The lawsuit is based around a complaint received by Tiffany in December 2012 from a California woman who was disappointed to see Costco selling Tiffany diamond engagement rings. Upon further investigation, Tiffany found rings in a display case at the Huntington Beach Costco labeled with the word "Tiffany" and discovered that a salesperson at the store there referred to them as such.

Although Costco has argued that "Tiffany" is a generic term for a type of setting — the traditional Tiffany setting has six prongs — a U.S. District Court in Manhattan in September found that Costco knowingly infringed on Tiffany's intellectual property.

The court ultimately ruled that Costco would have to face a jury trial to assess damages for the trademark infringement and counterfeiting. The damages trial is set to start June 13, although there have been several delays.

Tiffany is also in the spotlight as the focus of a new documentary film, Crazy About Tiffany's, that examines how the company evolved from a simple jewelry store to a global phenomenon. Released in theaters and Video On Demand on February 19, the film features candid highlights of the brand's storied history, its unbeknownst impact on pop culture and unique insights from the likes of Jessica Biel, Katie Couric and Rachel Zoe.

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SLAY LIKE BEY

Countdown to Beyoncé: Slay like Bey at her huge Houston shows with these haute looks

Photo courtesy of Beyoncé/Instagram

Take inspiration from other Beyoncé fans or Queen Bey herself for the ultimate concert look.

Once the euphoria of scoring those coveted Beyoncé Renaissance World Tour tickets settles in, there's one burning question on everyone's mind: "What should I wear to the concert?" Let's be real: this isn't a run-of-the-mill gig. It's Beyoncé's triumphant return to Houston after six long years, and she's thrown down a fashion gauntlet.

Our sensational Grammy queen celebrated her 42nd birthday on September 4 and extended an invitation to her always fashionable fans attending her upcoming concerts. She asked them to strut their stuff in their "most fabulous silver outfits" as a nod to her birthday and the fantastic Virgo season. "We'll surround ourselves in a shimmering human disco ball each night," Bey said on her Instagram story.

Sure, we may have missed the official Virgo season by a day, but Queen Bey still expects her H-town devotees to bring their A-game when it comes to fashion.

Still figuring out that fab fit? We've rounded up some must-have items for the ultimate concert ensemble to keep things easy and ensure that all Houstonians are ready to shine at Beyoncé's concert. Discover comfy, sparkly sneakers, shimmering metallic tops, sequin-studded dresses, and a whole array of dazzling accessories. Get ready to slay — the Bey way.

Awe Inspired

If there's one thing Beyoncé and Awe Inspired share, it's the notion that girls run the world. With high-quality sterling silver pieces inspired by Egypt's rich culture of magic and divine feminine energy, Awe's Egyptian Renaissance collection is the perfect addition to any alien superstar and disco cowboy look.

Awe Inspired Egyptian Renaissance collection Dazzling accessories are key and these layering pieces from Awe Inspired's Egyptian Renaissance collection are the perfect addition to any outfit. Photo by Awe Inspired

Chloe Dao

Houston star Chloe Dao knows how to make a statement and still be comfortable. Dance the night away in this black tulle jumpsuit with a detachable tulle skirt. The crystal belt adds a bit of silver bling to brighten the outfit.

Chloe Dao jumpsuit Make a statement in comfort with this jumpsuit from Houston designer Chloe Dao. Photo by Chloe Dao

Nordstrom

This sequin tank from River Island at Nordstrom makes a great closet staple with jeans, used as a basic layering piece, or worn with heels and a skirt. It will also outlast the concert and can be worn throughout winter and spring.

Nordstrom sequin top Dazzle in a sequin top; it is perfect for layering or great on its own. Photo by Nordstrom

Saint Bernard

The Beyoncé concert is the perfect place to be as extra as you want with sequins, sparkles, and fringe. These sequin flare pants from Saint Bernard in River Oaks District will elevate nearly any outfit and be styled either dressy or casual.

Saint Bernard sequin flare pants These sequin flare pants are available from Saint Bernard in River Oaks District. Photo by Saint Bernard

Saks Fifth Avenue

No Renaissance World Tour outfit is complete without the right accessories, and this Rag & Bone metallic bucket hat is perfect for just about any look. Sweaty hair, don't care – the crinkled metallic effect and adjustable drawcord make this hat comfortable and fun.

This Rag & Bone bucket hat goes with any look,Photo by Rag & Bone

Tootsies

Denim skirts are trending, making this Moschino Jeans fringe skirt the ultimate for the concert and the whole season. Pair it with boots and an over-the-top blouse, and you'll have room to dance freely throughout Bey's three-hour concert.

Tootsies Moschino Jeans fringe skirt Perfect for the concert and for the rest of the season. Photo by Moschino Jeans

Tres Chic

You can take the girl out of Texas, but you can never take Texas out of the girl, and these silver cowboy boots from Tres Chic are the ultimate proof. Turn any outfit into a stunner by styling them with jeans, a dress, or shorts.

Tres Chic boots Beyoncé concert or not – these boots are a must. Photo by Tres Chic

Windsor

Peeking at Renaissance World Tour outfits from across the globe, they all had one thing in common: metallic fringe accessories. This Festival Glam Rhinestone Fringe Belt from Windsor in the Galleria will elevate leggings, jeans, or an iconic LBD.

Windsor fringe belt Turn heads in this festival-inspired fringe belt. Photo by Windsor

Zadig & Voltaire

Yes, every concertgoer should slay in their outfit, but let's not forget that comfort is key. These sparkly High Flash Sneakers from Zadig & Voltaire will not only uplevel any outfit but make it easy to dance the night away and then keep going to the after-party.

These high top sneakers are both comfortable and fashionable.Photo by Zadig & Voltaire

Zadig & Voltaire

This Kate Wallet Sparkle Bag from Zadig & Voltaire is not only stunning and sparkly, but it is also small enough to keep just the basics – phone, keys, ID, and two lip glosses, of course.

Zadig & Voltaire metallic purse Complete any concert outfit with a small metallic bag. Photo by Zadig & Voltaire

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