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    put it on santa's amex

    Affluent Houston suburbs top list of biggest holiday spenders in U.S.

    Amber Heckler
    Nov 29, 2024 | 4:00 pm
    Female shopper, mall, escalator.

    Residents in The Woodlands looove to do up the holidays.

    Photo by freestocks on Unsplash

    It looks like Santa Claus is going to be competing with residents in The Woodlands to see who brings the most lavish holiday gifts this year.

    This festive Houston neighbor ranked No. 13 in WalletHub's annual report on U.S. cities with the biggest holiday budgets in 2024.

    Residents in this well-to-do suburb are expected to spend $3,395 on their Christmas gifts this year. That's up $79 from the $3,316 they were ready to drop in the 2023 ranking — but it bumped them down three spots from their previous ranking at No. 10.

    The U.S. Census Bureau says that The Woodlands' estimated population of 114,436 had a median household income of $130,011 in 2023. No wonder they have the extra cash to spare.

    The Woodlands consistently makes the list of the top 15 U.S. cities with the biggest holiday spenders, outshining its Houston neighbor Sugar Land, which slipped one spot this year from their previous high ranking of No. 14 in 2023.

    The average holiday budget in Sugar Land is still an exorbitant amount – $3,214 – but that only garnered the city No. 15 in the overall ranking out of 558 U.S. cities. You gotta spend to stay on top.

    The No. 1 city in the U.S. for biggest holiday spenders in 2024 is Newton, Massachusetts, a wealthy suburb right outside of Boston, where the median income measured in 2022 was $176,373. Slots 2 through 5 were all cities in California's Silicon Valley: Sunnyvale, Palo Alto, Mountain View, and Milpitas.

    Six additional Houston-area cities landed in this year's biggest holiday budgets, including:

    • No. 25 – League City ($2,897)
    • No. 60 – Pearland ($2,223)
    • No. 238 – Pasadena ($1,267)
    • No. 292 – Missouri City ($1,204)
    • No. 355 – Conroe ($1,087)
    • No. 477 – Baytown ($824)

    Meanwhile, Houston proper landed at No. 241 this year with an average holiday budget of $1,334.

    Each year, WalletHub calculates the maximum holiday budget for over 550 U.S. cities "to help consumers avoid post-holiday regret," the website says. The study factors in income, age of the population, and other financial indicators such as debt-to-income ratio, monthly-income-to monthly-expenses ratio, and savings-to-monthly-expenses ratio.

    Whether a Houstonian's holiday budget is under $200 or more than $1,000, it's better to prioritize remaining within that budget instead of racking up the credit card bill, according to WalletHub analyst Chip Lupo.

    "There are plenty of ways to enjoy the holidays and show you care without spending much money, like hosting potlucks or giving handmade gifts," said Lupo.

    Other Texas cities that made it into the top 100 are:

    • No. 7 – Flower Mound ($3,541)
    • No. 11 – Frisco ($3,412)
    • No. 18 – Allen ($3,070)
    • No. 23 – Cedar Park ($2,930)
    • No. 32 – Plano ($2,658)
    • No. 39 – Round Rock ($2,538)
    • No. 45 – North Richland Hills ($2,484)
    • No. 52 – McKinney ($2,386)
    • No. 76 – Richardson ($1,980)
    • No. 81 – Carrollton ($1,932)
    • No. 87 – Austin ($1,905)
    • No. 92 – Lewisville ($1,848)
    budgetingchristmaschristmas giftsholiday budgetholidaysplanorankingsshoppingsugar landthe woodlandswallethubholiday spending
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    These are the 14 best things to do in Houston on Memorial Day weekend

    Craig D. Lindsey
    May 21, 2025 | 6:30 pm
    Caption: Altitude Rooftop & Pool at Marriott Marquis Houston
    Marriott Marquis Houston
    Float the Texas-shaped lazy river at the Marriott Marquis Houston.

    It’s Memorial Day Weekend, and Houstonians have many ways to enjoy it besides just grilling in the backyard with the fam.

    Meow Wolf is a throwing a “neon prom,” and Theater Under the Stars is performing Lin-Manuel Miranda’s first musical. Hear local musicians celebrate Motown at Miller Outdoor Theatre. Float in Marriott Marquis Houston’s Texas-shaped lazy river. Or get tipsy with friends at Pearland Wine Fest. Just don’t forget to drink responsibly.

    Thursday, May 22

    Alyssa Edwards: Crowned
    From the small town of Mesquite, Texas to the worldwide stage, hear how Justin Johnson (better known as Alyssa Edwards) went from a shy boy to the winner of RuPaul’s Drag Race Global All Stars. Packed with Alyssa's signature humor and wit, she’ll share the outrageous, side-splitting tales of her rise to fame — broken heels, chipped nails, and all — delivered as only she can. Head over to House of Blues this weekend to take in all the fabulousness. 7 pm.

    Meow Wolf Houston presents Adulti-Verse: Neon Prom
    Meow Wolf Houston’s Adulti-Verse: Neon Prom invites adults 21 and up to step into a fully reimagined version of the classic rite of passage — over-processed hair, unprocessed feelings, and a surreal landscape of explorable art. Attendees can expect nostalgic music all night, interactive photo moments, surprise crowning ceremonies, and plenty of space to show up in their interpretation of a Meow Wolf prom. 7 pm.

    Theatre Under the Stars presents In the Heights
    For the final show of their season, Theatre Under The Stars will present Lin-Manuel Miranda’s first musical, In The Heights. The New York City neighborhood of Washington Heights is a place where the coffee from the corner bodega is light and sweet, the windows are always open, and the breeze carries the rhythm of three generations of music. It’s here that a bodega owner named Usnavi and his friends dream, hope, and work for a brighter future. Through Sunday, June 1. 7:30 pm (8 pm Friday; 2 and 8 pm Saturday; 2 and 7:30 pm Sunday).

    Friday, May 23

    Marriott Marquis Houston presents Summer Elevated
    This Memorial Day Weekend, Marriott Marquis Houston is kicking off summer with the return of Summer Elevated. Running through Labor Day, this rooftop poolside series turns the hotel –– home to the iconic Texas-shaped lazy river and an infinity pool with sweeping views of downtown –– into an urban resort. Summer Elevated is complimentary for Houstonians enjoying a staycation at the hotel this summer, and locals who want to spend a day at the hotel can join in on the fun thanks to Resort Pass.7 am.

    ARTECHOUSE presents Blooming Wonders
    Building upon ARTECHOUSE’s recent announcement of the Houston debut of Rolling Stone Presents: AMPLIFIED, the organization has announced that it will launch a companion exhibition for the summer. Originally produced by ARTECHOUSE Studio for its Washington, D.C. location, the exhibition creatively reimagines the beauty of nature through a seamless blend of art and science, highlighting the delicate relationship between the environment and the shifting climate. Noon.

    Kinetic Ensemble presents Deep Rooted: Celebrating Ten Years of Music-Making in Houston
    Kinetic Ensemble closes out its milestone 10th season with a program tracing and celebrating its Houston roots. The evening features no less than three premieres: a new work by composer Mason Bynes (who hails from Sugar Land, and is now based in New York) that expands upon her school-age hobby of composing musical telegrams for friends and classmates; the Texas premiere of In Light of Sound by genre-defying artist Evan Ziporyn; and a short fanfare by founding member, violinist-composer Giancarlo Latta. 7:30 pm.

    Bacement Foundation for the Arts presents Motown & More Revue
    We love the old-school R&B around the parts, so we’re definitely psyched about Bacement Foundation for the Arts presenting an R&B-packed weekend showcasing the city’s hottest talent. It will be a journey down memory lane with the biggest soul, funk, and R&B classics of all time, including songs by The Temptations, Chaka Khan, Marvin Gaye, Whitney Houston, The Isley Brothers, and more, including a brand-new Frankie Beverly Forever tribute. 8:15 pm.

    Saturday, May 24

    The RIver Oaks Theatre presents Essentials: Rushmore
    Before his latest film The Phoenician Scheme hits theaters, check out the 1998 movie that put filmmaker/proud Houstonian Wes Anderson on the map. When a beautiful first-grade teacher (Olivia WIlliams) arrives at a prep school, she soon attracts the attention of ambitious teenager Max Fischer (Jason Schwarzman), who quickly falls in love with her. However, the situation soon gets complicated when Max's new friend Herman Blume (Bill Murray) becomes involved with her, setting the two pals against one another in a war for her attention. 3:30 pm.

    Pearland Wine Fest
    Pearland Wine Fest will showcase a selection of wines from top-tier wine brands alongside local vendors offering unique goods, artisanal treats, and gourmet pairings. Sample an impressive selection of wines from renowned brands and hidden gems, perfect for every palate — from bold reds to crisp whites and everything in between. The event will also feature live music, activities, and more. 5 pm.

    Monterroso Gallery presents “JJ Baker: Closer Than They Appear” opening reception
    JJ Baker’s first solo exhibition has everyday objects transformed through his use of oil paint on found materials. By reimagining items often overlooked or discarded, Baker invites us to reconsider how we assign value and to notice beauty in unexpected places, shifting how we see the ordinary. Originally from Cincinnati, JJ Baker spent five years in Houston as a high school art teacher and artist before pursuing his MFA through the Alfred-Düsseldorf Painting Program. Through Saturday, July 5. 6 pm.

    Art Club at POST Houston Presents DJ Night – Sofia Kourtesis
    Peruvian-born, Berlin-based producer and DJ Sofia Kourtesis brings her deeply personal and globally resonant sound to Art Club. Known for blending Latin American rhythms, Berlin house, and field recordings from her travels, Kourtesis creates emotional landscapes that pulse with activism, memory, and movement. Her debut album Madres — named one of Pitchfork’s Best Albums of 2023 — showcases her unique ability to turn personal narratives into dancefloor anthems. 10 pm.

    Sunday, May 25

    Maven at Sawyer Yards presents Beats, Brews, and Barks
    As part of its popular Beats & Brews series, Maven at Sawyer Yards is hosting this special edition. In partnership with the LMJ Foundation, this event highlights animal welfare and pet adoption. Guests are encouraged to bring their own dogs to enjoy the festivities, including a pop-up from Lucky Dog Mobile Groomers, who will be offering complimentary nail trims for four-legged attendees. 11:15 am.

    Wooster’s Garden presents Kitchen Takeover
    Wooster’s Garden is hosting a one-night-only Kitchen Takeover, featuring celebrated chef Javier Becerra. Guests can expect fun Mexican dishes such as prime ribeye tacos with caramelized onions and salsa roja, a crudo flight, and pork belly pastor tacos with grilled pineapple, all served until they are sold out. This no-cover event will also have a live DJ and a lineup of craft cocktails from the bar. 4 pm.

    Project Row Houses 3rd Ward House Party: The Writers Bench Edition
    It’s the last hurrah for Project Row Houses’ Third Ward House Party, which will have its last community "jump-off" this weekend. It's The Writers Bench Edition, so come through and mingle/create with fellow hip-hop culture lovers. DJs Comp 1 and BBC will be providing the grooves, and barbecue will be served all day. Kiddie hip-hop artist Classic Kiki will also be shooting a music video at the party. Noon.

    Caption: Altitude Rooftop & Pool at Marriott Marquis Houston
      
    Marriott Marquis Houston

    Float the Texas-shaped lazy river at the Marriott Marquis Houston.

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