It’s time for Houstonians to get their slime on.
Sloomoo Institute, an experiential destination that aims to immerse visitors in hand-crafted, artisanal slime experiences, has opened its fourth flagship in Houston at Marq-E Entertainment Center.
Photo courtesy of Sloomoo
Designed for kids — and big kids — the new, 23,000-square-foot space features over-the-top installations all meant to engage the senses of sight, touch, smell and sound. Slimy fun includes a DIY Slime Bar, Slimey Fossils, where guests explore slime imprints; “FrooFroo’s Feels,” where guests are blindfolded to heighten other senses; and an enhanced Kinetic Sand "Doons" experience.
Slingshot, sure to be a fave, lets visitors catapult slime at someone — who stands behind plexiglass.
General admission includes access to the DIY Bar took mix up a custom, 8-ounce slime and choose from more than 40 colors, more than 60 fragrances, and 150 charms. Other GA fun features 25 slime vats with different texture and scent combos; Slimey Mirrors, the a day-glo room that transforms guests into a slime creature; Lake Sloomoo (more than 350 gallons of slime for travelers); and The Sloomooverse, which mixes slime and AR (who knew?).
For even more fun, pick the “enhanced package” for a poncho and shower cap and a chance to get completely slimed at Sloomoo Falls.
This slimy phenom is a bit of a craze: celeb fans include the Kardashian kids, Chance the Rapper, Neil Patrick Harris, Eli Manning, Drew Barrymore, Kerry Washington, Jessica Alba, Christina Aguilera, Uma Thurman and daughter, Maya Hawke, and more. The Houston opening follows the success of locations in New York, Chicago, and Atlanta that have welcomed over 1 million visitors to date.
Photo courtesy of Sloomoo
“Houston is a thriving city — and we’re thrilled to bring Sloomoo Institute to the more than 7 million residents and a large family population to deliver our mission of joy and childlike wonder through play,” said Sara Schiller, co-founder and co-CEO of Sloomoo. She and partner Karen Robinovitz launched Sloomoo Institute in 2019 and have since become a sensation — how often is slime written up in Forbes?
Photo courtesy of Sloomoo
Goopy goods are available online, and the Houston location will also feature a retail space (no charge for entry) for the brand's artisanal slime, slime kits, and other satisfying products. Houston's retail shop will feature city-specific, themed slimes starting at $16 and ranging in 6-ounce to 8-ounce, including slimes like Ground Control to Major Sloo, Big & Bright, and Yee-haw.
“We started Sloomoo Institute to bring the joy-inducing benefits of slime to not just delight kids, but the kid in all of us,” Robinovitz noted in a statement on the Houston opening. “There’s something magical squeezing, smelling, stretching, and hearing the sounds of slime — not to mention being able to put your phone down to connect with yourself and the people around you. ”
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Sloomoo Institute Houston; 7620 Katy Fwy., Suite 360. For schedule, tickets, and more information, visit the Sloomoo Institute site Institute site.
