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    slime time

    Slimy celeb-fave immersive 'institute' splatters Houston in goopy goodness

    Craig D. Lindsey
    Dec 13, 2023 | 3:47 pm

    It’s time for Houstonians to get their slime on.

    Sloomoo Institute, an experiential destination that aims to immerse visitors in hand-crafted, artisanal slime experiences, has opened its fourth flagship in Houston at Marq-E Entertainment Center.

    Sloomoo Institute Houston
      

    Photo courtesy of Sloomoo

    Time to get slimed at Sloomoo Institute Houston.

    Designed for kids — and big kids — the new, 23,000-square-foot space features over-the-top installations all meant to engage the senses of sight, touch, smell and sound. Slimy fun includes a DIY Slime Bar, Slimey Fossils, where guests explore slime imprints; “FrooFroo’s Feels,” where guests are blindfolded to heighten other senses; and an enhanced Kinetic Sand "Doons" experience.

    Slingshot, sure to be a fave, lets visitors catapult slime at someone — who stands behind plexiglass.

    General admission includes access to the DIY Bar took mix up a custom, 8-ounce slime and choose from more than 40 colors, more than 60 fragrances, and 150 charms. Other GA fun features 25 slime vats with different texture and scent combos; Slimey Mirrors, the a day-glo room that transforms guests into a slime creature; Lake Sloomoo (more than 350 gallons of slime for travelers); and The Sloomooverse, which mixes slime and AR (who knew?).

    For even more fun, pick the “enhanced package” for a poncho and shower cap and a chance to get completely slimed at Sloomoo Falls.

    This slimy phenom is a bit of a craze: celeb fans include the Kardashian kids, Chance the Rapper, Neil Patrick Harris, Eli Manning, Drew Barrymore, Kerry Washington, Jessica Alba, Christina Aguilera, Uma Thurman and daughter, Maya Hawke, and more. The Houston opening follows the success of locations in New York, Chicago, and Atlanta that have welcomed over 1 million visitors to date.

    Sloomoo Institute Houston Photo courtesy of Sloomoo

    “Houston is a thriving city — and we’re thrilled to bring Sloomoo Institute to the more than 7 million residents and a large family population to deliver our mission of joy and childlike wonder through play,” said Sara Schiller, co-founder and co-CEO of Sloomoo. She and partner Karen Robinovitz launched Sloomoo Institute in 2019 and have since become a sensation — how often is slime written up in Forbes?

    Sloomoo Institute Houston Photo courtesy of Sloomoo

    Goopy goods are available online, and the Houston location will also feature a retail space (no charge for entry) for the brand's artisanal slime, slime kits, and other satisfying products. Houston's retail shop will feature city-specific, themed slimes starting at $16 and ranging in 6-ounce to 8-ounce, including slimes like Ground Control to Major Sloo, Big & Bright, and Yee-haw.

    “We started Sloomoo Institute to bring the joy-inducing benefits of slime to not just delight kids, but the kid in all of us,” Robinovitz noted in a statement on the Houston opening. “There’s something magical squeezing, smelling, stretching, and hearing the sounds of slime — not to mention being able to put your phone down to connect with yourself and the people around you. ”

    -----

    Sloomoo Institute Houston; 7620 Katy Fwy., Suite 360. For schedule, tickets, and more information, visit the Sloomoo Institute site Institute site.

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    Movie Review

    Tom Cruise goes all out in Mission: Impossible - The Final Reckoning

    Alex Bentley
    May 22, 2025 | 3:30 pm
    Tom Cruise, Simon Pegg, and Hayley Atwell in Mission: Impossible - The Final Reckoning
    Photo courtesy of
    Tom Cruise, Simon Pegg, and Hayley Atwell in Mission: Impossible - The Final Reckoning.

    Over the course of 30 years and eight films, the Mission: Impossible series has proven to be the most reliable of any action movie franchise. Not all of them are equally good, but with Tom Cruise in the lead as Ethan Hunt, they can be counted on for at least a couple of mind-blowing stunt sequences per film, enough to keep fans clamoring for more.

    Mission: Impossible - The Final Reckoning has the feel of being the last film in the series, and not just because the 62-year-old Cruise is getting up there in age. Following up closely on the events of 2023’s Dead Reckoning Part One (Part Two changed to The Final Reckoning for unknown reasons), the film has Hunt trying to stop an A.I. villain known as The Entity from taking over the world’s collective stash of nuclear weapons.

    To do so, Hunt and his cobbled-together team — Luther (Ving Rhames), Benji (Simon Pegg), Grace (Hayley Atwell), and Paris (Pom Klementieff) — must hopscotch around the world, tracking villain Gabriel (Esai Morales) and trying to figure out a way to get The Entity’s source code, which is located on a sunken Russian submarine. Oh, and they also have to evade capture by a disgruntled U.S. government, led by now-President Erika Sloane (Angela Bassett).

    Written and directed by Christopher McQuarrie and co-written by Erik Jendresen, the film might just be the most convoluted one in the series so far. The filmmakers layer on tons of exposition, with lots of flashbacks to previous events in the series to explicate the events of the present, as well as providing unexpected connections to previous films. The plan for stopping The Entity and the references to the past are so dense that the first half of the film is relatively boring.

    Things pick up in the final 90 minutes of the three-hour film, mostly because that’s when the majority of the action takes place. More than other entries in the series, the film considers the geopolitical implications of Hunt’s actions, and he has to negotiate with a variety of high-powered people to do what he deems best. While his efforts are somewhat preposterous, even by the standards of the series, they lead to a bunch of fun sequences that provide levity among the world-changing drama.

    Ultimately, what makes the film succeed are its action scenes. Cruise has done stunts on planes/helicopters before in the series, but what he does during a biplane sequence toward the end of the film is almost beyond belief. Yes, he’s attached to the plane with harnesses that are digitally erased, but he’s still doing it hundreds of feet in the air at great bodily risk considering. While the series has always featured spectacular stunt sequences, this one deserves to be near the top of the list.

    The flashbacks to scenes from throughout the series underscore just how much Cruise has changed in the past 30 years, but also emphasize how amazing it is that he’s still willing to sacrifice his body as much as does to make these films. No other actor goes as far as he does to entertain the masses, and the events of the story even give him opportunities to show off his dramatic acting skills.

    The supporting cast is more packed than usual, and all of them enhance the film. In addition to Hunt’s team, the President has a group of advisers that includes actors like Henry Czerny, Holt McCallany, Nick Offerman, and Janet McTeer. Other recognizable faces like Hannah Waddingham (Ted Lasso), Trammell Tillman (Severance), and Katy O’Brian (Love Lies Bleeding) show up for impactful roles.

    Whether or not this is the last film in the current incarnation of the series, The Final Reckoning has a lot to offer longtime fans, with action set pieces that remains some of the best Hollywood has to offer. The story may be completely baffling, but with Cruise and other appealing actors leading the way, there’s more than enough great entertainment to go around.

    ---

    Mission: Impossible - The Final Reckoning opens in theaters on May 23.

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