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    slime time

    Slimy celeb-fave immersive 'institute' splatters Houston in goopy goodness

    Craig D. Lindsey
    Dec 13, 2023 | 3:47 pm

    It’s time for Houstonians to get their slime on.

    Sloomoo Institute, an experiential destination that aims to immerse visitors in hand-crafted, artisanal slime experiences, has opened its fourth flagship in Houston at Marq-E Entertainment Center.

    Sloomoo Institute Houston

    Photo courtesy of Sloomoo

    Time to get slimed at Sloomoo Institute Houston.

    Designed for kids — and big kids — the new, 23,000-square-foot space features over-the-top installations all meant to engage the senses of sight, touch, smell and sound. Slimy fun includes a DIY Slime Bar, Slimey Fossils, where guests explore slime imprints; “FrooFroo’s Feels,” where guests are blindfolded to heighten other senses; and an enhanced Kinetic Sand "Doons" experience.

    Slingshot, sure to be a fave, lets visitors catapult slime at someone — who stands behind plexiglass.

    General admission includes access to the DIY Bar took mix up a custom, 8-ounce slime and choose from more than 40 colors, more than 60 fragrances, and 150 charms. Other GA fun features 25 slime vats with different texture and scent combos; Slimey Mirrors, the a day-glo room that transforms guests into a slime creature; Lake Sloomoo (more than 350 gallons of slime for travelers); and The Sloomooverse, which mixes slime and AR (who knew?).

    For even more fun, pick the “enhanced package” for a poncho and shower cap and a chance to get completely slimed at Sloomoo Falls.

    This slimy phenom is a bit of a craze: celeb fans include the Kardashian kids, Chance the Rapper, Neil Patrick Harris, Eli Manning, Drew Barrymore, Kerry Washington, Jessica Alba, Christina Aguilera, Uma Thurman and daughter, Maya Hawke, and more. The Houston opening follows the success of locations in New York, Chicago, and Atlanta that have welcomed over 1 million visitors to date.

    Sloomoo Institute Houston Photo courtesy of Sloomoo

    “Houston is a thriving city — and we’re thrilled to bring Sloomoo Institute to the more than 7 million residents and a large family population to deliver our mission of joy and childlike wonder through play,” said Sara Schiller, co-founder and co-CEO of Sloomoo. She and partner Karen Robinovitz launched Sloomoo Institute in 2019 and have since become a sensation — how often is slime written up in Forbes?

    Sloomoo Institute Houston Photo courtesy of Sloomoo

    Goopy goods are available online, and the Houston location will also feature a retail space (no charge for entry) for the brand's artisanal slime, slime kits, and other satisfying products. Houston's retail shop will feature city-specific, themed slimes starting at $16 and ranging in 6-ounce to 8-ounce, including slimes like Ground Control to Major Sloo, Big & Bright, and Yee-haw.

    “We started Sloomoo Institute to bring the joy-inducing benefits of slime to not just delight kids, but the kid in all of us,” Robinovitz noted in a statement on the Houston opening. “There’s something magical squeezing, smelling, stretching, and hearing the sounds of slime — not to mention being able to put your phone down to connect with yourself and the people around you. ”

    -----

    Sloomoo Institute Houston; 7620 Katy Fwy., Suite 360. For schedule, tickets, and more information, visit the Sloomoo Institute site Institute site.

    news/entertainment

    Movie Review

    Sheriff Bob Odenkirk is back in over-the-top new action movie 'Normal'

    Alex Bentley
    Apr 17, 2026 | 2:30 pm
    Bob Odenkirk in Normal
    Photo courtesy of Magnolia Pictures
    Bob Odenkirk in Normal.

    Screenwriter Derek Kolstad, who wrote the first three John Wick movies, has essentially had a blank check to do what he wants in the movie landscape since 2014. In recent years that has meant writing the action series Nobody for Bob Odenkirk, who has turned from a comedian into an unlikely action star in his sixties. Kolstad and Odenkirk are teaming up again in Normal.

    A film that tries to evoke Fargo in multiple ways, Normal finds Ulysses Richardson (Odenkirk) serving as a temporary sheriff for the small town of Normal, Minnesota after the previous sheriff died. Knowing he’s just a steward until a new sheriff is elected, Ulysses takes a live-and-let-live approach to the job, letting the deputies (Ryan Allen and Billy MacLellan) do the grunt work and trying to stay out of everyone’s way, including Mayor Kibner (Henry Winkler).

    A bank robbery attempt by two non-citizens upsets his best-laid plans in more ways than he can imagine. Not only is he forced to confront a crime not often seen in a town like Normal, but the robbery uncovers secrets that turn the film into an all-out bloodbath. Soon, almost everyone in town becomes involved in what comes to resemble a war, along with — you guessed it — Yakuza henchmen from Japan.

    Directed by Ben Wheatley and written by Kolstad, the film is a slight twist on the everyman-turned-hero character Odenkirk played in the two Nobody films. While Ulysses is in law enforcement, he prefers to use words instead of weapons, and it’s only when he’s pushed to the brink that he crosses that line. Naturally, his skills are beyond what anyone would expect of him, allowing him to match up well with people half his age.

    The film is not a comedy in the traditional sense, but instead aims for laughs by catching the audience off-guard with its ultraviolence. Some characters are dispatched in shockingly unexpected ways, with one of the only natural reactions to the jarring nature of their deaths being laughter. That’s not necessarily the case for other killings, which range from blasé to sadistic, and the only reason they count as entertainment is because the filmmakers have primed the audience to accept them as such.

    After a relatively solid setup, where Wheatley and Kolstad seem to take their time getting to know the main characters, the second half of the film is pure action that dispenses with good storytelling. Like many action movies, there are double crosses, surprise revelations, and more, but the filmmakers don’t seem to care about making sense of any character arcs. All they care about is delivering mayhem, and they succeed on that front.

    Odenkirk has perfected the mild-yet-intimidating nature of his action characters, and it is satisfying to see him get the better of those who have done him wrong. He doesn’t run or jump like fellow 63-year-old Tom Cruise, but — with the help of fast-paced editing — he still makes for a credible action hero. The only other actors of any note in the film are Winkler, who’s a nice presence with his sardonic personality, and Lena Headey, whose small role doesn't match up with her experience.

    You have to have a certain mindset to enjoy a film like Normal, but if you can abide its over-the-top bloodiness, it’s a serviceable action film. Few would have expected Odenkirk to take on these kinds of roles at this late stage of his career, but he’s making the most of his opportunities.

    ---

    Normal opens in theaters on April 17.

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    news/entertainment

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