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    Movie News

    Houston movie theater is one of 15 in U.S. to offer hologram selfies

    Teresa Gubbins
    Nov 11, 2025 | 9:15 am
    Now You See Me: Now You Don't hologram

    Now You See Me: Now You Don't hologram

    Lionsgate

    One Houston movie theater will be part of a first-of-its-kind promotion to hype the new film Now You See Me: Now You Don't: According to a release, 15 theaters across the U.S. will host appearances by the cast — Jesse Eisenberg, Isla Fisher, and the rest — in hologram pop-ups.

    Moviegoers can take selfies with the holograms starting on November 14, when Lionsgate releases the film in theaters. In Houston, the selfie station will be at the Regal Edwards Houston Marq*E.

    Working with technology by Proto Hologram, Lionsgate will bring the characters — played by Jesse Eisenberg, Isla Fisher, Dave Franco, Justice Smith, and Ariana Greenblatt — into theaters. In the promotion, the holograms take out their own cell phones to capture selfies with the theater patrons, who can download the images via QR code.


    View this post on Instagram
    A post shared by Now You See Me (@nysmmovie)


    Lionsgate Worldwide Distribution president Kevin Grayson says in a statement that the promotion is perfect for this particular film.

    “This amazing technology borders on magic, so there’s no better way to anticipate the release of Now You See Me: Now You Don’t,” Grayson says. “Get your selfies with the cast now, before they disappear.” Clever! You can see why he's Lionsgate's president of Worldwide Distribution.

    "This represents a new milestone for holographic experiences in cinemas, and the largest theatrical activation Proto has ever delivered,” said David Nussbaum, Founder and Chairman of Proto Hologram. “We were thrilled to work with Lionsgate to bring the cast directly into theater lobbies."

    Moviegoers can see the tech in action at the following theaters:

    • Phoenix — Harkness Tempe Marketplace
    • Los Angeles — AMC Grove 14
    • Orange County — Regal Irvine Spectrum
    • San Francisco — AMC Bay Street, Emeryville
    • Denver — AMC Westminster Promenades 24
    • Washington, DC — AMC Tysons Corner
    • Orlando — AMC DINE-IN Disney Springs 24
    • Atlanta — Regal Atlantic Station
    • Chicago — AMC Chicago River East
    • Boston — Showcase Legacy Place (Dedham)
    • St. Louis — Marcus Ronnie's Cinema 20
    • Albuquerque — Cinemark Albuquerque Rio 24
    • New York — AMC Empire 25
    • Dallas — Cinemark Webb Chapel
    • Houston — Regal Edwards Houston Marq*E

    In Now You See Me: Now You Don’t, the Four Horsemen (Jesse Eisenberg, Woody Harrelson, Dave Franco, Isla Fisher) unite with a new generation of illusionists (Justice Smith, Dominic Sessa, Ariana Greenblatt) in a mission to expose the corruption of Veronika Vanderberg (Rosamund Pike), a diamond heiress with ties to arms dealers, traffickers, and warlords.

    Aided by the legendary Thaddeus (Morgan Freeman), the two generations of magicians overcome their differences to try and defeat their adversary. The release promises some of the most thrilling illusions ever captured on film.

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    news/entertainment

    Movie Review

    Star TV producer James L. Brooks stumbles with meandering movie Ella McCay

    Alex Bentley
    Dec 12, 2025 | 2:30 pm
    Emma Mackey in Ella McCay
    Photo courtesy of 20th Century Studios
    Emma Mackey in Ella McCay.

    The impact that writer/director/producer James L. Brooks has made on Hollywood cannot be understated. The 85-year-old created The Mary Tyler Moore Show, personally won three Oscars for Terms of Endearment, and was one of the driving forces behind The Simpsons, among many other credits. Now, 15 years after his last movie, he’s back in the directing chair with Ella McCay.

    The similarly-named Emma Mackey plays Ella, a 34-year-old lieutenant governor of an unnamed state in 2008 who’s on the verge of becoming governor when Governor Bill (Albert Brooks) gets picked to be a member of the president’s Cabinet. What should be a happy time is sullied by her needy husband, Ryan (Jack Lowden), her agoraphobic brother, Casey (Spike Fearn), and her perpetually-cheating father, Eddie (Woody Harrelson).

    Despite the trio of men competing to bring her down, Ella remains an unapologetic optimist, an attitude bolstered by her aunt Helen (Jamie Lee Curtis), her assistant Estelle (Julie Kavner), and her police escort, Trooper Nash (Kumail Nanjiani). The film follows her over a few days as she navigates the perils of governing, the distractions her family brings, and the expectations being thrust upon her by many different people.

    Brooks, who wrote and directed the film, is all over the place with his storytelling. What at first seems to be a straightforward story about Ella and her various issues soon starts meandering into areas that, while related to Ella, don’t make the film better. Prime among them are her brother and father, who are given a relatively small amount of screentime in comparison to the importance they have in her life. This is compounded by a confounding subplot in which Casey tries to win back his girlfriend, Susan (Ayo Edebiri).

    Then there’s the whole political side of the story, which never finds its focus and is stuck in the past. Though it’s never stated explicitly, Ella and Governor Bill appear to be Democrats, especially given a signature program Ella pushes to help mothers in need. But if Brooks was trying to provide an antidote to the current real world politics, he doesn’t succeed, as Ella’s full goals are never clear. He also inexplicably shows her boring her fellow lawmakers to tears, a strange trait to give the person for whom the audience is supposed to be rooting.

    What saves the movie from being an all-out train wreck is the performances of Mackey and Curtis. Mackey, best known for the Netflix show Sex Education, has an assured confidence to her that keeps the character interesting and likable even when the story goes downhill. Curtis, who has tended to go over-the-top with her roles in recent years, tones it down, offering a warm place of comfort for Ella to turn to when she needs it. The two complement each other very well and are the best parts of the movie by far.

    Brooks puts much more effort into his female actors, including Kavner, who, even though she serves as an unnecessary narrator, gets most of the best laugh lines in the film. Harrelson is capable of playing a great cad, but his character here isn’t fleshed out enough. Fearn is super annoying in his role, and Lowden isn’t much better, although that could be mostly due to what his character is called to do. Were it not for the always-great Brooks and Nanjiani, the movie might be devoid of good male performances.

    Brooks has made many great TV shows and movies in his 60+ year career, but Ella McCay is a far cry from his best. The only positive that comes out of it is the boosting of Mackey, who proves herself capable of not only leading a film, but also elevating one that would otherwise be a slog to get through.

    ---

    Ella McCay opens in theaters on December 12.

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    news/entertainment

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