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    it's all an illusion

    Mind-bending new Houston museum shocks the senses with interactive, immersive illusions this summer

    Holly Beretto
    Jul 14, 2023 | 3:45 pm

    By late summer in Houston, nearly everyone is hunkered inside, having changed social media status to some level of "in a relationship with air conditioning," and counting the days till fall.

    But now, a new museum should give people an indoor venue to explore during the dog-gest of dog days of summer.

    The Museum of Illusions Houston is set to launch in the Bayou City later this season, taking up shop inside the Westin Galleria (5060 West Alabama St.). Brought to life by a team of entrepreneurs and innovators shaking up the edutainment sector, the Museum of Illusions offers a fully immersive experience across its 6,000 square feet, with an array of rooms designed to dazzle.

    Three distinct experiences anchor the concept: illusion rooms, installations, and images. The multi-faceted “Grand Illusions” is the primary attraction, including the Reversed Room, offering visitors a 180-degree change of perspective; the Tilted Room, where the surface is not as flat as it seems; and the Vortex Tunnel, where balance is challenged with a rotating cylinder of vibrant lights.

    Visitors can also expect mind-bending installations to shock the senses and puzzle perceptions. Think hanging out with clones, growing or shrinking in the Beuchet Chair; or being served dinner with Head on a Platter.

    As guests wander throughout the hallways and corridors, they're met with spellbinding images, 3-D holograms, and optical illusions. In all, there are more than 60 interactive exhibits for guests to explore.

    Houston's new space is the latest outpost for the Museum of Illusion, which has 40 locations in 25 cities around the globe, including Austin and Dallas.

    “We are fortunate to have welcomed thousands of visitors in our Dallas and Austin locations – and firmly believe that Houstonians, and anyone visiting the City of Houston will be mesmerized by our one-of-a-kind exhibits,” noted Subhi Gharbieh, managing partner of production company Beyond Entertainment a press release announcing the launch.

    While no opening date has been set and tickets are not yet on sale, those interested in planning a visit are encouraged to keep abreast of developments on the company's website. Tickets will be on sale soon and should go quickly — and that's no illusion.



    Museum of Illusions Houston Clone Room

    Photo by Ismael Quintanilla

    Get to know yourself with in the Clone Room.

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    The Year's Best Films

    Starpower and expert storytelling define the 10 best movies of 2025

    Alex Bentley
    Dec 30, 2025 | 3:30 pm
    Idris Elba in A House of Dynamite
    Photo by Eros Hoagland
    Idris Elba in A House of Dynamite.


    Idris Elba in A House of Dynamite

    Photo by Eros Hoagland

    Idris Elba in A House of Dynamite.

    While much of the focus on award-worthy movies is put on those that come out in the final months of the year, the release dates for the ones that made the list of CultureMap's Best Movies of 2025 spanned nine months, from mid-March to late December. The one thing they all had in common was an attention to storytelling, with the occasional burst of starpower to put them over the top.


    Scroll through CultureMap's picks of the 10 best films of 2025 by using the left and right arrows on each photo.

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