"what is...HAR?"
Houston's real estate association gets shout out on Jeopardy! for pioneering, socially conscious switch
A longtime local real estate group recently received a national shout on on a favorite game show. The Houston Association of Realtors (HAR) was the subject on a Jeopardy! question, er, answer on Tuesday, October 11.
In the familiar Daily Double segment, contestant Cris Pannullo — was the reigning champion at the time — fielded this answer in the “Where In The House?” category: “In 2020 the socially conscious Houston Assoc. of Realtors dropped this two-word term for where the head of the house sleeps.”
Deftly ensuring his answer was in form of a question, Pannullo replied, "What is master bedroom?”
Cue the applause, as Pannullo, who wagered $4,800 and thus doubled to $9,600, went on to win his eighth consecutive game and score total winnings of $275,502. Watch Pannullo nail his Double here.
Cris Pannullo nailed the HAR answer/question. Screen capture via NBCUniversal
As anyone who's perused listings or visited a home knows, HAR was instrumental in leading the shift from the term “master,” as many feel the moniker, which first appeared in the 1926 Sears catalog, feel it evokes Plantation/slavery-era history (denoting master's quarters).
Hence, the move to primary. As Jeopardy! points out, two years ago, HAR voted to drop “master” from its Multiple Listing Service (MLS) and move to “primary bedroom” and “primary bath” on listings. (Members can use the word “master” in photo descriptions and marketing materials, per HAR).
It was a bit of a sea change, as real estate firms and MLS lists across the U.S. followed suit. (Watch any real estate show now, and "primary bedroom" is the norm.)
“Shifting from the word ‘master’ to ‘primary’ was one of the smallest actions we have taken, but it had one of the largest responses,” said HAR chair Jennifer Wauhob in press materials. “Two years ago, our MLS Advisory Group and Board of Directors believed the change was consistent with the current market environment and that still holds true today. We want the home buying and selling process to be inclusive for all.”
Kudos and memo to Mr. Pannullo: Should you be interested in Houston real estate, here's what that day's winnings will buy here.