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    A neighborhood grocer in Acres Homes

    H-E-B tackles Houston food deserts with new low-price concept Joe V's

    Tyler Rudick
    Dec 3, 2011 | 1:00 pm
    • Joe V's Smart Shop opened this week at 612 N. Victory in north Houston.
      Photo by Tyler Rudick
    • Jewell Houston, who has lived in Acres Homes since 1935, feels the new storewill be an asset to the community.
      Photo by Tyler Rudick
    • H-E-B executive Roxanne Orsack (in the wild Joe V's pajama bottoms) poses withthe family of the late Bud Stuckey, to whom the new store is dedicated.
      Photo by Tyler Rudick
    • Joe Villarreal, the original "Joe V," poses with managers Arthur Scruggs and OnoRodriguez.
      Photo by Tyler Rudick
    • Villarreal leads a small tour.
      Photo by Tyler Rudick
    • Joe V's staffers put the finishing touches on the new Acres Homes branch.
      Photo by Tyler Rudick

    "How much do you guys pay for bananas?" Joe Villarreal asked a small group of visitors during a tour of the newly-opened Joe V's Smart Shop in Acres Homes. "About 49 cents, right?"

    "Well, here they're three pounds for a dollar and that’s an everyday price," he smiled, continuing through the new low-cost grocery store concept developed by H-E-B to serve communities with limited access to affordable food, areas commonly known as food deserts.

    "These cans of fruit are always three for a dollar,” continued Villarreal, the "Joe V" before the Smart Shop name and one of the store’s original designers.

    Fighting food deserts

    The Acres Homes Joe V’s marks the chain's fourth branch in Houston, with other outlets in low-income neighborhoods typically overlooked by the profit-focused food retail industry. One needs to look no further than the plethora of grocery stores in Montrose, River Oaks, and the Heights to see the disparity.

    "The store certainly will be a new, valuable asset to the area," said Jewell Houston, who has lived in Acres Homes since 1935.

    "We wanted a store that focused directly on price for our shoppers, but delivered the same quality you'd expect at any other H-E-B,” said Armando Perez, the H-E-B senior vice president who oversees Joe V's operational practices.

    "As a company, it was important for us to have a format that could work in a number of communities," he said, describing the layout of the 55,000-square-foot space, all carefully arranged to limit the number of times stocking staff moves merchandise. “All these products literally come straight off the delivery truck.

    The goal, Perez said, was to keep food prices 15 to 20 percent below the Houston average.

    Meat and seafood counters have been replaced with freezers of high-quality selections. Freshly-baked bread is made on-site, but bagged and offered directly to customers rather from a fully-staffed bakery.

    The store itself sells only a narrow, highly targeted array of 6,500 products — a small selection compared to the 37,000 items found at most grocery stores.

    In memory of a dedicated employee

    Amazingly, nearly all the items at each Joe V's Smart Shops were personally selected by H-E-B buying expert Bud Stuckey, who tailored merchandise to the specific communities shopping at each of the four branches.

    The newly-opened Acres Homes store has been dedicated to Stuckey, who passed away Nov. 27 after a battle with cancer.

    Joe V’s also uses a innovative automated payment system called iCash, new European retail technology designed to improve the overall speed at checkout. Only cash, debit, and Lonestar Cards are accepted, eliminating any additional credit card costs.

    "The store certainly will be a new valuable asset to the area," said Jewell Houston, who has lived in Acres Homes since 1935. "I've been impressed with the prices and the drive of the personnel. Everyone seems to having a seemingly genuine interest in our community."

    Almost every staff member at the new Joe V’s is from Acres Homes, a policy the company has maintained intact since the concept launched in 2010.

    “When you come to Joe V’s,” Villarreal said, “you’ll always see the smiling faces of your neighbors. That community focus is the whole idea behind the store.”

    unspecified
    news/entertainment

    Movie Review

    Over-the-top thriller The Housemaid revels in camp, chaos, and excess

    Alex Bentley
    Dec 22, 2025 | 6:00 am
    Amanda Seyfried and Sydney Sweeney in The Housemaid
    Photo courtesy of Lionsgate
    Amanda Seyfried and Sydney Sweeney in The Housemaid.

    Both Amanda Seyfried (the upcoming The Testament of Ann Lee) and Sydney Sweeney (Christy) are starring in movies with Oscar ambitions this year. By sheer coincidence, the two actors are also co-starring in The Housemaid, a thriller coming out within weeks of their more ambitious works, one that is likely to be seen by many more people than those prestige plays.

    Sweeney is given top billing as Millie, a down-on-her-luck ex-convict looking to land any type of job so as not to break her parole. She finds a too-good-to-be-true lifeboat with Nina (Seyfried), who hires her to be a housemaid for her large house on Long Island, where she lives with her husband, Andrew (Brandon Sklenar), and daughter, Cecilia (Indiana Elle).

    After a warm interview, Nina almost immediately becomes highly erratic, whipping back-and-forth between happy-go-lucky and rageful. It seems clear that Nina is suffering from mental health issues, as she’ll often accuse Millie of misplacing or stealing items that she didn’t take. Andrew, apparently used to Nina’s tirades, tries to protect Millie from the worst, something that grows increasingly difficult as Nina ups the ante.

    Directed by Paul Feig (A Simple Favor) and adapted by Rebecca Sonnenshine from the bestselling book by Freida McFadden, the film is likely the trashiest mainstream movie to come out in 2025. The first half of the movie relies not on story but on moments as Nina embodies the word “hysterical” to an unbelievable extent. The resigned acceptance of the abuse by Millie, as well as the saintly patience of Andrew, make almost every scene laughable, as nobody seems to be acting anywhere close to how a person would normally react to such extreme situations.

    The scenes and the performance of Seyfried are so over-the-top, in fact, that it’s clear that the filmmakers are in on the joke. It’s next to impossible not to have a little bit of fun while watching the actors react to outrageous incidents as if nothing is out of the ordinary. The worse Nina acts, the more Millie and Andrew retreat into their chosen roles, and the funnier the film becomes.

    Fans of the book will know that the story changes course, eventually turning into a more stereotypical thriller that also has some relatively gnarly visuals to offer. But the trashiness continues, with Sweeney’s, um, assets repeatedly on display in both clothed and unclothed ways. The sex appeal of the R-rated movie makes it an outlier, as recent studio films have shied away from asking their big stars to disrobe completely.

    Both Seyfried and Sweeney are far from their Oscar hopeful roles here. Seyfried is given free rein to act as brazenly as she pleases, and she takes full advantage of that ability. Sweeney seems to have been told to be much more reserved, and unfortunately that results in too many wooden line readings. Sklenar continues his breakout streak (It Ends with Us, Drop) with a role that allows him to show more range than either Seyfried or Sweeney.

    The Housemaid is an unusual type of movie to be released at a time of year when most films are either those aiming for awards or more family-friendly fare. Despite its many flaws, it’s still an enjoyable watch that features a variety of crazy scenarios not typically seen in movies nowadays.

    ---

    The Housemaid is now playing in theaters.

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