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    Who you calling a bitch?

    How not to succeed at PR: Houston's Bloggess owns name-calling VP on Twitterafter Kardashian nonsense

    Sarah Rufca
    Oct 7, 2011 | 12:43 pm

    When your business is public relations, the cardinal rule should be similar to the one doctors repeat: First, do no harm.

    That's what a few people at Brand Link Communications discovered when they got in an argument with Jenny Lawson on Thursday evening.

    As The Bloggess, Lawson's hilarious, random and often sarcastic musings have earned her a loyal following. It's also earned her plenty of lame PR pitches about D-list celebrities doing or wearing perfectly uninteresting things. To combat the practice, she convinced Star Trek's Wil Wheaton to pose for a picture while collating papers, and she sends that picture in response.

    Apparently someone at Brand Link didn't appreciate the picture of Wheaton in response to a pitch about a Kardashian wearing pantyhose, and fired off a curt but professional email to Lawson. Which would have been fine, except that Jose Martinez, Brand Link's vice president and media director, replied all (including, whoops, Lawson) to the email with one line: "What a fucking bitch!"

    Not cool, Jose. Calling him out for his insult and for sending pitches without research, Lawson fired back:

    Also, I apologize if you were offended by my email. Honestly, I’ve been sending that thing out to PR people for the last year and this is the first time I didn’t have someone respond with either a laugh, or with a simple “No problem. We’ll remove you from the list.” In fact, many PR companies have turned this entire thing around and sent really hysterical exchanges to me, which I’ve used to promote their great work in understanding (and working with) the unique personalities of the very bloggers they’re trying to reach out to. Just a thought."

    At this point Martinez probably should have just buried the hatchet — after all, this is a woman who was blocked by William Shatner on Twitter after drunkenly offering him hookers. Instead Martinez doubled-down, responding in part:

    To go out of your way to be snarky and rude is a little inappropriate. Again, I should’ve been less harsh — but I also feel like your email was rude and unprofessional as well. We will do a better job to research who we are pitching but maybe you should be flattered that you are even viewed relevant enough to be pitched at all instead of alienated PR firms and PR people — who are actually the livelihood of any journalists business."

    And with that, it was ON. Lawson tweeted at the company letting her 164,000 followers know that the VP "called her a 'fucking bitch.'" By current count, about a gazillion of her followers have voiced their displeasure with Jose and the company on Twitter — even Wil Wheaton himself weighed in for Jenny.

    Lawson updated her blog entry and has tweeted about how amazing the outpouring of support online has been. By Friday morning, Brand Link had reached out to Lawson with an apology, but this was a lesson learned the hard way.

    As Bloggess fan Josh Cagan put it on Twitter, "Lesson learned to all PR companies: Treat every blogger like they potentially have a dark army at their disposal."

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    Movie review

    Messy Frankenstein movie The Bride! stitches camp and confusion

    Alex Bentley
    Mar 9, 2026 | 3:45 pm
    Christian Bale and Jessie Buckley in The Bride!
    Photo by Niko Tavernise
    Christian Bale and Jessie Buckley in The Bride!.

    The story of Dr. Frankenstein and his monster is now over 200 years old, with Mary Shelley’s book having been adapted or referenced in close to 500 films. Less common is the character of The Bride of Frankenstein, which existed in the original text but has more often than not been excised in adaptations. Writer/director Maggie Gyllenhaal has tried to rectify that by giving the character a big showcase in her new film, The Bride!.

    Gyllenhaal has reimagined the story as one in which a woman named Ida (Jessie Buckley) becomes possessed by the spirit of Shelley (also Buckley). At the same time, the already-existing Frankenstein’s monster (Christian Bale) approaches Dr. Euphronius (Annette Bening), who specializes in reanimation, with the request to make him a wife. When Ida falls to her death in an “accident” involving her boyfriend (John Magaro), the ideal corpse becomes available.

    After Ida’s resurrection, she and the monster become restless being studied by Dr. Euphronius and decide to break out to experience the world. The world, naturally, is not exactly welcoming to them, and soon the couple are on the run for causing mayhem, including a few murders. In hot pursuit are detective Jake Wiles (Peter Sarsgaard) and his assistant, Myrna Mallow (Penélope Cruz), as well as other authorities.

    It’s clear that Gyllenhaal wanted to merge the Frankenstein story with Bonnie & Clyde, especially since she sets the film in the mid-1930s. And that wouldn’t have been a bad idea if having the monster and The Bride going on a crime spree was truly the focus of the movie. But most of the time there’s less intentionality in their misdeeds and more confusion, leading to a muddled plot with no clear direction or end goal in mind.

    One of the biggest problems is that Gyllenhaal starts the energy of the film at an 11, giving her and everyone else nowhere to go but down. She dabbles in multiple different tones, at times going the straight drama route and other times making what seems like full-on camp. At one point, she even has the monster and the Bride in a dance sequence set to “Puttin’ on the Ritz,” which would be hilarious as an homage to Young Frankenstein if the film weren’t so disjointed.

    Most baffling of all is what Gyllenhaal wants from The Bride character. She morphs multiple times over the course of the film, from close to unintelligible at the beginning to rough-and-tumble at the end. There are hints at the lack of control she has over her autonomy, including Shelley’s possession of her and the monster lying to her about her past, but any commentary that Gyllenhaal might be trying to make gets lost amid the oddity of the film as a whole.

    Both Buckley and Bale are all-in for their performances, which definitely fall in the “love it or hate it” dichotomy. Each scene is pitched so high that there’s little nuance to either of them, and neither is on par with their previous Oscar-caliber roles. The high-powered supporting cast of Bening, Sarsgaard, Cruz, and Jake Gyllenhaal is watchable based on previous roles, but none of them elevate this particular movie.

    Whatever intentions Maggie Gyllenhaal had in making The Bride! are only halfway legible in a film that can never find its tonal footing. There has rarely been subtlety in movies featuring Frankenstein’s monster and related characters, but this one makes all the others seem like stuffy dramas in comparison.

    ---

    The Bride! is now playing in theaters.

    moviesfilmmaggie gyllenhaalannette beningchristian balejessie buckleypeter sarsgaardpenélope cruzmovie review
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