Bluey is coming to the Galleria this February “for real life” through an immersive event that invites visitors to enter the world of the famous Australian Heeler family. This one-of-a-kind experience brings the Heeler home and backyard to life with intricate details that will delight fans of all ages.
Tickets are on sale now for Bluey x CAMP, the inaugural interactive experience of the combination toy store, party venue, and immersive theater space. This is The Family Experience Company’s first CAMP location in Houston, with the business securing a 7,500-square-foot permanent retail space in the Galleria.
Through “The Magic Door,” a pivoting wall, visitors step into seasonally rotating interactive spaces beginning with a 5,000-square-foot lifesize replica of Bluey’s house.
Visitors can play games made popular by the show, such as grannies and keepy uppy, and bust a move when “dance mode” is activated. The kitchen’s fridge is covered in drawings by the Heeler puppies, while the living room TV plays Bluey.
Families can explore both a pillow fort and a cardboard castle — two-story structures complete with slides — before venturing into a playroom stocked with toys and costumes from the show. In the backyard, a recreation of the Heeler’s large tree is surrounded by charming gnomes. A photo opportunity with Bluey and Bingo tops off the visit.
Beyond the world of Bluey, CAMP offers even more for visitors in its Canteen space, with a splatter room, The Schmutz Bar (a slime creation station), a party room, and a playable truck. Customers can also shop for toys, clothing, and accessories.
Houston joins a list of CAMP’s locations in Dallas, Atlanta, New York City, Philadelphia, Boston, Chicago, Los Angeles, and Washington, D.C. Installations change seasonally, with other current features including Paw Patrol, The Little Mermaid, and Encanto.
