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Aurora Picture Show launches Kickstarter campaign for a smooth move to new space
The clock is ticking for Aurora Picture Show. Houston's experimental/new media/film/micro-cinema troupe has launched a Kickstarter campaign to bankroll costs associated with its upcoming move to Molly Gochman Studio next month.
When Aurora's founder Andrea Grover, whose church-cum-residence was the gathering place for screenings, retired from the organization and relocated to Long Island in 2010, Aurora was left without a permanent event space.
Although the staff became accustomed to nomadic life staging socials, screenings and workshops all over the city, including unconventional venues like Market Square Park, Buffalo Bayou, Saint Arnold Brewing Company, the Orange Show, Project Row Houses, and the 1940 Air Terminal Museum, resettling into a functional and flexible home has been a key component of the long-range strategic plan, and the company's biggest obstacle since Grover's retirement.
The Extremely Shorts Film Festival, scheduled for June 29-30, will be the first official Aurora event in its fresh Kirby/Rice University location.
Aurora has set its goal at $5,000. Such funds will be used to purchase equipment to morph the studio into a comfortable film venue and education center. The nonprofit needs chairs, education hardware and supplies — like blackout curtains to enhance the viewing ambiance and fashion learning stations for media literacy youth programs.
As a crowdsourcing platform Kickstarter is great, but if you don't meet your fundraising goal, you get nada.
As a crowdsourcing platform Kickstarter is great, but if you don't meet your fundraising goal, you get nada. That's just how it works. You set your project's cash parameters, a campaign length (30 days or less is recommended) and hope your family, friends and fans open up their wallets.
Watching the Kickstarter's day counter isn't fun, that's unless the cash rolls in a consistent pace. At the time of writing, Aurora has garnered already $3,220 from 49 backers in eight days, with most contributions coming in at $75 and below. With 16 days to go, the nonprofit has nifty benefits to encourage philanthropists at any level, starting at $1, to give a helping hand.
Artsy patron benefits begin at $10 with a "We Do It In the Dark" magnet sketched by Jenny Conte. For a $25 pledge, backers will receive a postcard designed by Lawndale Art Center's executive director Christine West. Street artist GONZO247 has conceived a groovy T-shirt for supporters who give $30.
A Jell-O shot kit schemed by Marisa Avelar is the thank you gift for $75 donors. Big spenders who contribute $1,000 will enjoy a private party for 20 at Aurora's new home with Saint Arnold Brewing Company suds, popcorn and a screening of films from Aurora's video library.
Watch the video produced by John Carrithers (above) to get to know Aurora, the people that it make it reel and how the new space will impact the organization and the community. Click here to read CultureMap's breaking story on Aurora's move.