Rodeo Nights
Nothing but a bad infomercial: Toby Keith's RodeoHouston concert a showy dud
I freely admit that I have been suspicious of Toby Keith from the first time I saw him nearly a decade ago. There's something not quite genuine about his musical pursuits. When I first saw him at RodeoHouston in 2003 and then again at the Reliant Stadium-hosted Super Bowl in 2004, the folly of his show became even more evident.
Last night, I came to RodeoHouston vowing to erase past prejudices of Keith and hoping that this would be a new perspective on one of the most successful country artists of the past decade.
It wasn't.
His 80-minute show was a 13-song, greatest hits package of a genre I would, at best, call neo-country. Throughout the entire set, however, you couldn't help but feel that Keith was pitching something much more than his music. It was more like he was selling a brand which made the entire proceeding feel like an infomercial.
Opening with a nearly 10-minute cornball video (a montage far too long for the abbreviated rodeo show), Keith made sure the buzzing weekend crowd at Reliant Stadium knew he was a Ford man as he drove, sat, hoisted, hauled and maneuvered one of their trucks through some sort of honky-tonk, iron-man contest.
After name-dropping Ford several times on the video Keith was finally dropped off at the mobile rodeo stage in a ... well, take a guess (it made me wonder if he would have cancelled had rodeo producers only had, say, Honda Ridgelines as transport).
Opening with the chart-topping title track to his last album, "American Ride," Keith gave album-worthy reproductions of his vocals. His band, an impressive 10-piece ensemble of guitars, percussion and brass, were the only ones interested in making the song unique for Houston.
For the tender "God Love Her" it was the pyrotechnics that the crowd will remember, not Keith's by-the-numbers vocals.
This is both the pro and the con of a Keith show. By wrapping himself in patriotism and providing glitzy eye candy, one is never sure exactly what they are cheering for.
In the end, it was his band that stole the show.
The ballad "She Never Cried In Front of Me" was led more by a melancholy violin and the bass beat thumping of a broken heart than it was Keith's mid-range delivery. And "Who's Your Daddy," was stolen by a fuzzy electric guitar prelude solo and Bourbon Street horn vamps in the middle which rendered Keith unnecessary.
He ended with crowd favorites "Beer for My Horses," and decade-old breakthrough "How Do You Like Me Now?," but he seemed much more enthused about selling Fords at the beginning than he did delivering the umpteenth renditions of his greatest hits.
How do I like you now? Not so much.