Get ready for SportsMap radio. Gow Media announced on Thursday it will launch a new sports radio station, SportsMap 94.1 FM, on October 1. It will be the Houston-based multi-platform media company's second signal on the FM band. It also operates the popular sports station ESPN 97.5 FM.

“We are excited to add a second sports station to the FM band,” said Gow Media CEO David Gow. “Listenership has been migrating to the FM dial, and we have now secured a strong strategic position with both ESPN 97.5 FM and SportsMap 94.1 FM.”

As part of the launch, Gow will lease its 1560 AM frequency to another media company and move the lineup of 1560 AM to SportsMap 94.1 FM.

The lineup on SportsMap 94.1 FM will feature legendary sports talk host Charlie Pallilo, who joined Gow Media last month and is on the air weekdays from 11 am-1 pm. Other Houston-based hosts on the station include Nate Griffin, Patrick Creighton, Barry Warner, Sean Salisbury, Brian Barrett, and Robin Carlin.

SportsMap 94.1 FM will also air leading shows from Gow’s national sports radio network, SB Nation Radio. Gow is leasing the frequency from Houston-based Latino Broadcasting Corp., which broadcasts Spanish music programming and Astros games in Spanish on La Nueva 94.1.

Gow is also launching a new sports website, SportsMap.com, which shares the name of the new station. Look for details about the new website in the coming weeks. “We have more sports content creators in our building than anyone in the city, and we have a strong digital platform with CultureMap.com — launching SportsMap.com is a great next step for us,” said Gow.

Fred Faour, an afternoon drive show host on ESPN 97.5 and former Houston Chronicle sports editor, will assume the role of SportsMap.com editor-in-chief. “The combined promotional power of all our platforms will propel SportsMap.com to become the leading sports site in Houston," Gow said.

The imminent additions of SportsMap 94.1 FM and SportsMap.com are the latest in a series of significant moves by Gow Media this year, including the acquisition of CultureMap.com and the hiring of popular Houston writer Ken Hoffman as a columnist for CultureMap.com and a contributor on Gow sports radio stations.

During the week of August 25 through September 1, in which Hurricane Harvey devastated Houston, CultureMap cracked the top 10 most popular media entities in social media engagement, according to Share Rocket, a social media ratings and audience solution company.

In recent months, Gow has also launched a new national TV show, The Sean Salisbury Show, on BeInSports TV Network, and a new content-sharing and cross-promotion partnership with ABC13 KTRK-TV in Houston.

“With a focus on sports and lifestyle content, we are building the leading multi-platform media company in Texas,” Gow said.