Houston’s fitness scene is heating up, as evidenced by glitzy, out-of-town gyms bringing the glam of upscale exercise regimens. If the recent opening of Barry’s Boot Camp in River Oaks is any indicator, Bayou City residents are all about sweating like an A-lister.
Now, locals who prefer the sheen of celebrity workouts can get pumped at TruFusion, the Las Vegas-based boutique fitness concept that counts MLB superstar Alex Rodriguez as a board member and major investor. But Rodriguez isn’t the biggest name: Since its launch in 2013, TruFusion has cultivated a rabid fan base that includes NFL star quarterback Russell Wilson and — gasp! — Jennifer Lopez.
The new gym will open in Uptown Houston’s Post Oak Central campus, operated by Parkway Property Investments, according to a release. This will be the first TruFusion Houston location and third Texas site. Buff and soon-to-be buff locals can expect a 12,000-square-foot space, which is set to open in winter 2019 at a street level retail space at 1990 Post Oak Blvd.
Unlike other workouts and gyms favored by celebrities, TruFusion doesn’t come with the luxury price tag. Focusing on low cost and high value, TruFusion features a variety of more than 200 fitness classes per week, spanning yoga, Barre, Pilates, cycling, cardio, boxing, kettlebell and an array of boot camps.
“My team and I are thrilled to bring the TruTribe to Houston and partner with Parkway to bring a new level of fitness to this already beautiful and unique property,” said Nevada-based entrepreneur and franchisee Natalie Buckel, in a statement. “We are community driven and are excited to immerse ourselves in the Houston lifestyle and introduce everyone to the TruFusion brand.”
The addition of TruFusion to Post Oak Central marks yet another move to create a bustling activity hub. Post Oak Central, designed by legendary architect Philip Johnson, encompasses three, 24-story Class A office towers totaling 1.2 million square feet.
Some added value for the fit: The 17-acre complex features one of Uptown’s largest green spaces in addition to one of the area’s highest walk scores. (What better to way to end a day of cardio than with a brisk walk?)