Guerilla marketing at its best? Girls busching girls answers bros icing bros
It's official — bros icing bros is dead. And I don't think it's a concidence that the phenomenon (perhaps a guerilla marketing campaign?) hit the saturation point shortly after Facebook CEO (and by all accounts mongo-douche) Mark Zuckerberg jumped on the bandwagon.
For those that are unfamiliar, being iced is, essentially, a test of basic manhood. When one is "iced," or served a Smirnoff Ice at an unexpected moment, he must hit one knee and chug the malted beverage or be deemed what's technically termed, "a giant pussy."
I personally theorize that the whole thing was thought up by a Smirnoff ad exec somewhere who, facing dwindling sales from the 17-and-under set, decided to make a prank out of the sickly sweet excuse for a beverage.
But the Internet doesn't just taketh away — it also giveth. Now that bros icing bros was ruined by entitled Silicon Valley nerd-holes (it just lost some of its fratablous-ness, you know?) the World Wide Web has answered: Girls Busching Girls.
To those joining me on float trip this weekend? Watch out. I'm gonna ambusch you.