Zuck it
Guerilla marketing at its best? Girls busching girls answers bros icing bros
Boyfriend iced
Extra points for icing at the office
Smirnoff must've realized they'd need to make a prank out of this sickly sweetmalted beverage to up sales.
Bro, you've been iced.
It's official — bros icing bros is dead. And I don't think it's a concidence that the phenomenon (perhaps a guerilla marketing campaign?) hit the saturation point shortly after Facebook CEO (and by all accounts mongo-douche) Mark Zuckerberg jumped on the bandwagon.
For those that are unfamiliar, being iced is, essentially, a test of basic manhood. When one is "iced," or served a Smirnoff Ice at an unexpected moment, he must hit one knee and chug the malted beverage or be deemed what's technically termed, "a giant pussy."
I personally theorize that the whole thing was thought up by a Smirnoff ad exec somewhere who, facing dwindling sales from the 17-and-under set, decided to make a prank out of the sickly sweet excuse for a beverage.
But the Internet doesn't just taketh away — it also giveth. Now that bros icing bros was ruined by entitled Silicon Valley nerd-holes (it just lost some of its fratablous-ness, you know?) the World Wide Web has answered: Girls Busching Girls.
To those joining me on float trip this weekend? Watch out. I'm gonna ambusch you.
The building at 4911 will be torn down for the new greenspace. Holland Lodge No. 1, A.F. & A.M./Facebook