• Home
  • popular
  • EVENTS
  • submit-new-event
  • CHARITY GUIDE
  • Children
  • Education
  • Health
  • Veterans
  • Social Services
  • Arts + Culture
  • Animals
  • LGBTQ
  • New Charity
  • TRENDING NEWS
  • News
  • City Life
  • Entertainment
  • Sports
  • Home + Design
  • Travel
  • Real Estate
  • Restaurants + Bars
  • Arts
  • Society
  • Innovation
  • Fashion + Beauty
  • subscribe
  • about
  • series
  • Embracing Your Inner Cowboy
  • Green Living
  • Summer Fun
  • Real Estate Confidential
  • RX In the City
  • State of the Arts
  • Fall For Fashion
  • Cai's Odyssey
  • Comforts of Home
  • Good Eats
  • Holiday Gift Guide 2010
  • Holiday Gift Guide 2
  • Good Eats 2
  • HMNS Pirates
  • The Future of Houston
  • We Heart Hou 2
  • Music Inspires
  • True Grit
  • Hoops City
  • Green Living 2011
  • Cruizin for a Cure
  • Summer Fun 2011
  • Just Beat It
  • Real Estate 2011
  • Shelby on the Seine
  • Rx in the City 2011
  • Entrepreneur Video Series
  • Going Wild Zoo
  • State of the Arts 2011
  • Fall for Fashion 2011
  • Elaine Turner 2011
  • Comforts of Home 2011
  • King Tut
  • Chevy Girls
  • Good Eats 2011
  • Ready to Jingle
  • Houston at 175
  • The Love Month
  • Clifford on The Catwalk Htx
  • Let's Go Rodeo 2012
  • King's Harbor
  • FotoFest 2012
  • City Centre
  • Hidden Houston
  • Green Living 2012
  • Summer Fun 2012
  • Bookmark
  • 1987: The year that changed Houston
  • Best of Everything 2012
  • Real Estate 2012
  • Rx in the City 2012
  • Lost Pines Road Trip Houston
  • London Dreams
  • State of the Arts 2012
  • HTX Fall For Fashion 2012
  • HTX Good Eats 2012
  • HTX Contemporary Arts 2012
  • HCC 2012
  • Dine to Donate
  • Tasting Room
  • HTX Comforts of Home 2012
  • Charming Charlie
  • Asia Society
  • HTX Ready to Jingle 2012
  • HTX Mistletoe on the go
  • HTX Sun and Ski
  • HTX Cars in Lifestyle
  • HTX New Beginnings
  • HTX Wonderful Weddings
  • HTX Clifford on the Catwalk 2013
  • Zadok Sparkle into Spring
  • HTX Let's Go Rodeo 2013
  • HCC Passion for Fashion
  • BCAF 2013
  • HTX Best of 2013
  • HTX City Centre 2013
  • HTX Real Estate 2013
  • HTX France 2013
  • Driving in Style
  • HTX Island Time
  • HTX Super Season 2013
  • HTX Music Scene 2013
  • HTX Clifford on the Catwalk 2013 2
  • HTX Baker Institute
  • HTX Comforts of Home 2013
  • Mothers Day Gift Guide 2021 Houston
  • Staying Ahead of the Game
  • Wrangler Houston
  • First-time Homebuyers Guide Houston 2021
  • Visit Frisco Houston
  • promoted
  • eventdetail
  • Greystar Novel River Oaks
  • Thirdhome Go Houston
  • Dogfish Head Houston
  • LovBe Houston
  • Claire St Amant podcast Houston
  • The Listing Firm Houston
  • South Padre Houston
  • NextGen Real Estate Houston
  • Pioneer Houston
  • Collaborative for Children
  • Decorum
  • Bold Rock Cider
  • Nasher Houston
  • Houston Tastemaker Awards 2021
  • CityNorth
  • Urban Office
  • Villa Cotton
  • Luck Springs Houston
  • EightyTwo
  • Rectanglo.com
  • Silver Eagle Karbach
  • Mirador Group
  • Nirmanz
  • Bandera Houston
  • Milan Laser
  • Lafayette Travel
  • Highland Park Village Houston
  • Proximo Spirits
  • Douglas Elliman Harris Benson
  • Original ChopShop
  • Bordeaux Houston
  • Strike Marketing
  • Rice Village Gift Guide 2021
  • Downtown District
  • Broadstone Memorial Park
  • Gift Guide
  • Music Lane
  • Blue Circle Foods
  • Houston Tastemaker Awards 2022
  • True Rest
  • Lone Star Sports
  • Silver Eagle Hard Soda
  • Modelo recipes
  • Modelo Fighting Spirit
  • Athletic Brewing
  • Rodeo Houston
  • Silver Eagle Bud Light Next
  • Waco CVB
  • EnerGenie
  • HLSR Wine Committee
  • All Hands
  • El Paso
  • Houston First
  • Visit Lubbock Houston
  • JW Marriott San Antonio
  • Silver Eagle Tupps
  • Space Center Houston
  • Central Market Houston
  • Boulevard Realty
  • Travel Texas Houston
  • Alliantgroup
  • Golf Live
  • DC Partners
  • Under the Influencer
  • Blossom Hotel
  • San Marcos Houston
  • Photo Essay: Holiday Gift Guide 2009
  • We Heart Hou
  • Walker House
  • HTX Good Eats 2013
  • HTX Ready to Jingle 2013
  • HTX Culture Motive
  • HTX Auto Awards
  • HTX Ski Magic
  • HTX Wonderful Weddings 2014
  • HTX Texas Traveler
  • HTX Cifford on the Catwalk 2014
  • HTX United Way 2014
  • HTX Up to Speed
  • HTX Rodeo 2014
  • HTX City Centre 2014
  • HTX Dos Equis
  • HTX Tastemakers 2014
  • HTX Reliant
  • HTX Houston Symphony
  • HTX Trailblazers
  • HTX_RealEstateConfidential_2014
  • HTX_IW_Marks_FashionSeries
  • HTX_Green_Street
  • Dating 101
  • HTX_Clifford_on_the_Catwalk_2014
  • FIVE CultureMap 5th Birthday Bash
  • HTX Clifford on the Catwalk 2014 TEST
  • HTX Texans
  • Bergner and Johnson
  • HTX Good Eats 2014
  • United Way 2014-15_Single Promoted Articles
  • Holiday Pop Up Shop Houston
  • Where to Eat Houston
  • Copious Row Single Promoted Articles
  • HTX Ready to Jingle 2014
  • htx woodford reserve manhattans
  • Zadok Swiss Watches
  • HTX Wonderful Weddings 2015
  • HTX Charity Challenge 2015
  • United Way Helpline Promoted Article
  • Boulevard Realty
  • Fusion Academy Promoted Article
  • Clifford on the Catwalk Fall 2015
  • United Way Book Power Promoted Article
  • Jameson HTX
  • Primavera 2015
  • Promenade Place
  • Hotel Galvez
  • Tremont House
  • HTX Tastemakers 2015
  • HTX Digital Graffiti/Alys Beach
  • MD Anderson Breast Cancer Promoted Article
  • HTX RealEstateConfidential 2015
  • HTX Vargos on the Lake
  • Omni Hotel HTX
  • Undies for Everyone
  • Reliant Bright Ideas Houston
  • 2015 Houston Stylemaker
  • HTX Renewable You
  • Urban Flats Builder
  • Urban Flats Builder
  • HTX New York Fashion Week spring 2016
  • Kyrie Massage
  • Red Bull Flying Bach
  • Hotze Health and Wellness
  • ReadFest 2015
  • Alzheimer's Promoted Article
  • Formula 1 Giveaway
  • Professional Skin Treatments by NuMe Express

    TrendySomething in SoMo

    The rise of the Yupster: Introducing Sunday School at Hotel ZaZa, the new class

    Steven Devadanam
    Apr 15, 2011 | 3:24 pm
    • Lesson 1: Claim your territory.
      Photo by Cameron Blaylock
    • The yupster sees that champagne flute as half-ready for a second glass.
      Photo by Cameron Blaylock
    • Lesson 2: Wear almost nothing.
      Photo by Cameron Blaylock
    • The DJ can be easily lumped in with the term, "The Help."
      Photo by Cameron Blaylock

    One would think that sparklers and downing liters of champagne have no place at any dignified Sunday brunch, but Sunday School at Hotel ZaZa's Monarch restaurant is rewriting the rules of the weekend. A score of tiny black dress-decked waitresses flit about, touting sparklers, dancing on tables and conducting costume changes before a cohort of ascendant twenty- and thirtysomethings nibbling on tofu benedict and nonchalantly mixing various liquors at high noon.

    To be sure, it's a spectacle, but nothing less than what this group would expect as midday entertainment. This is a portrait of post-recession Houston, a city seemingly dominated by a new class of raging yupsters. More cynical than an average yuppie but less self-conscious than the loathed hipster, the attractive yupsters work overtime in a luxury-oriented industry, often unironically calling themselves "lifestyle curators," and are equally comfortable tweeting their way through a business deal or part-time experimental MFA program. This nouveau cafe society has leveraged knowledge gained in the recent austere years to maintain a sense of ambitious self promotion that permits a bit of harmless behaving badly (also known as getting smashed in the middle of the Museum District) — and they're not going to apologize for it.

    Undoubtedly, much analysis of this species was performed before curating the Sunday School menu.The portions are just generous enough to maintain a consistent smokey bloody mary-fueled buzz. For the vegetarian yupster, there's the smoked tofu eggs benedict with Sriracha hollandaise; chicken and waffles goes to the ethnically enlightened; catering to loca-carnivores is a plate of green eggs and brisket hash; and the carbon-footprint-weary yupster orders a succulent Alaskan halibut with saffron-braised summer squash.

    All of this follows brioche French toast bites dipped in vanilla bean maple fondue, of course.

    Overheard among the bright young things are such lines as, "This cava is good, but not as good as the winery I stayed at in the foothills of the Pyrenees. The shipping is brutal, but I always recycle the bottles."

    Pretense has no meaning to this group: Good taste is a fact of life, but that doesn't mean that one should refuse the stray coral-colored shot glasses being distributed by the waitresses, now dressed as delinquent school girls (cigarette-emblazoned blazer crest included). When asked what composes the shots, a waitress responds, "Something fruity. Cranberry? You have to try one. Actually, have three."

    The yupster slings the shots without allowing a drop spill on his discretely paired couture jacket and self-dyed TOMS. Museum District pedestrians and bicyclists can be spotted around Mecom Fountain and on Main Street, spying on the raucousness (one voyeur takes off a bike helmet to better view the scene through a pair of binoculars).

    Having come of age during a dismal near-decade of Bush, the yupster reaches for a nostalgic 1990s-tinged soundtrack while clinging dearly to his parent's record collection. During Sunday School, the crowd clinks glasses as a DJ spins a mix of Jock Jams beside Rihanna remixes and familiar chillwave selections.

    As any literate magazine reader knows, the yupster is not a new phenomenon. In March 2006, New York magazine published a profile of the Grup, the yindie yupster who "owns 11 pairs of sneakers, hasn't worn anything but jeans in a year, and won't shut up about the latest Death Cab for Cutie CD." Times have changed (and in more ways than Death Cab losing its credibility). The yupster present at Sunday School is more brash, and has slinked the slight granola edge of New York mag's long-winded analysis.

    Whereas the yupster of yesteryear donned facial hair, messenger bag and iPod nano, the Sunday School student prefers Gold Panda B-sides and the iPad 2 — and has begun to shave for meetings with important clients.

    Some may say these haute bohemians suffer from a lingering case of Peter Pan syndrome. But maybe Sunday School isn't necessarily an indicator of the city's zeitgeist — maybe young people just relate to one another in the noble quest of fabulousness. Because for this crowd, the champagne flute is never half-empty — it's half-ready for another pour.

    As the bottles become lighter and the all-out dancing scenesters grow weary, the sated crowd begins to disperse into the deliriously perfect spring afternoon. Some will return home to organize back issues of Domino and catch up on last week's New Yorker or Jersey Shore installment. Others are on their way to a home tour followed by volunteering with a local non-profit young professionals group, or, conversely, indulge in a spliff on the Menil lawn. Those planning the week's menu (or simply on the prowl) will scan for eye candy at the Discovery Green farmer's market.

    However, the vast majority will head directly back to one another's townhouses and triumphantly pass out. Class dismissed.

    The next Sunday School is this Sunday.

    unspecified
    news/city-life

    hottest headlines of 2025

    Houston's richest residents, best suburbs, and more top city news in 2025

    Amber Heckler
    Dec 22, 2025 | 3:45 pm
    Museum of Fine Arts, Houston gala 2025
    Photo by Wilson Parish
    undefined

    Editor’s note: As 2025 comes to a close, we're looking back at the stories that defined Houston this year. In our City Life section, readers will notice several of our local universities earned high praise from prestigious global and national publications. Houston's sprawling suburbs continued to skyrocket in popularity for their livability and safety, and no top-10 list is complete without mentioning the city's wealthiest residents. Read on for the top 10 Houston City Life stories of 2025.

    1. 2 Houston universities named among world’s best in 2026 rankings. These two high-performing local institutions – Rice University and University of Houston – are in a class of their own, according to the QS World University Rankings 2026. QS (Quacquarelli Symonds) compiles the prestigious list each year; the 2026 edition includes more than 1,500 universities from around the world.

    2. Richard Kinder is Houston's richest billionaire in 2025, Forbes says. The Kinder Morgan chairman is the 11th richest Texas resident right now, and ranks as the 108th richest American. Kinder also dethroned Tilman Fertitta to claim the title as the wealthiest Houstonian.

    3. 2 Houston neighbors shine as top-10 best places to live in the U.S. Pearland and League City, respectively, claimed No. 3 and No. 6 in U.S. News & World Report's annual "Best Places to Live in the U.S." rankings. The 2025-2026 rankings examined 250 U.S. cities based on five livability indexes: Quality of life, value, desirability, job market, and net migration.

    4. 5 Houston suburbs deemed best places to retire in 2026 by U.S. News. The Woodlands and Spring should be on the lookout for an influx of retirees next year, U.S. News predicts. Three more Houston-area neighbors also ranked among the top 25 best places to retire in America.

    5. Activist group calls out Houston highway as a 'freeway without a future'. A May 2025 report from Congress for the New Urbanism (CNU) included Houston's Interstate 45 expansion on its list of highways with infrastructure that is "nearing the end of its functional life." CNU claims further expansion of Houston's highway system could eventually lead to the loss of the city's bayous, while also diminishing the remaining flood-absorbing land.

    6. 10 things to know about America's first Ismaili Center opening in Houston. After nearly 20 years in the making, the long-awaited Ismaili Center, Houston finally opened its doors to the public. The 11-acre site was painstakingly designed and constructed to offer indoor and outdoor public spaces for all Houstonians to enjoy, connect, and engage.

    7. Houston billionaire Tilman Fertitta asking $192 million for superyacht. Fertitta, who owns the Houston Rockets and restaurant and hospitality conglomerate Landry's, decided to sell his 252-foot yacht, named Boardwalk, to make room for an even larger superyacht he is expected to receive in April 2026. Among numerous luxurious amenities, Boardwalk also features a helipad.

    8. 2 Houston neighbors rank among America's safest suburbs in 2025. Spring came in at No. 19 and West University Place followed at No. 21 in SmartAsset's August 2025 study, which is the first time the two Houston suburbs have made it into the top 25.

    9. Houston is one of America's most overpriced cities, study finds. This likely isn't a surprise to some Houstonians. The study, conducted by Highland Cabinetry, said Houston "struggles with heavy pollution and underwhelming income levels."

    10. 9 Houston universities make U.S. News' 2025 list of top grad schools. Among the newcomers this year are Houston Christian University and Texas Southern University. HCU's graduate education school ranks No. 21 in Texas, and TSU has the 10th best law school in the state.

    houstonhot headlinescity liferichard kindertilman fertittasuburbsmost popular stories
    news/city-life
    Loading...