Move over Harvard
Higher hamburger learning: McDonald's opens a university in China
Because China is a country that values degrees, McDonald's has opened its first university there: Hamburger University — complete with statue of fictional founder Ronald McDonald.
Graduates of the institution of higher hamburger learning can earn Bachelor's of Lettuce and Tomato, or B.LT's. (I definitely made that up, but OH how I wish it were true).
The $250 million school is the seventh the corporate burger-maker has opened worldwide in an attempt to train and retain manager-level employees. Astonishingly, McDonalds worldwide tend to suffer from high turnover, especially in China, where workers are generally too ambitious to stay for more than two years.
Hamburger U's Shanghai Dean, Susanna Li, tells the Associated Press (the best quote ever): "We will do our best to be the Harvard for our industry."
China is the chain's fastest growing market, expanding by 10 percent annually. Blame the McRib?