Not so hip to be at the square
Fewer than 200 people show for Sugar Land's "think big" Google rally
Sugar Land officials expected their courting of Google to reach a whole new level Friday evening as residents gathered in the city's picturesque town square to proclaim their affection for the search-engine giant's extreme-high-speed fiber-optic Internet network.
They just didn't expect the level to be this tiny.
City officials hoped for at least 200 residents at the “Think Gig” rally, but the crowd was smaller – especially small for a cool, clear night. Nevertheless, the souls who did turn out were enthusiastic when it came time to film a commercial the city will send to Google along with a thick application packet. (CultureMap first reported on Sugar Land's Google chase back on March 3.)
Sharlett Chowning, Sugar Land’s IT Director, was among the volunteers greeting people as they approached Town Square at the rally, encouraging everyone to hop on computer terminals to answer the questions, “Do you support Sugar Land becoming a site for Google’s pilot/ project?” and “Why?” The reward for thinking Gig was free ice cream and an opportunity to make Sugar Land stand out among the other locations vying for the network.
Some of the other cities jockeying to be chosen for Gig have been more enthusiastic than Sugar Land. Topeka, Kansas actually voted to change its name (sort of) to Google, Kansas for a month.
“Sugar Land is diverse, educated, successful and growing. We are not a publicity stunt," Chowning said. "We will still be all those things six months from now.”
Local companies like Fluor and Schlumberger, as well as the University of Houston, have all thrown their support behind Sugar Land's “Think Big With a Gig” movement. In a company statement, Google claims that its new network delivers speeds 100 times faster than "what most Americans have today."
It got at least one local, semi-celebrity moving Friday night.
Channel 2 anchor and Sugar Land native Daniella Guzman took to the city hall steps, encouraging the crowd to “get rowdy” for the commercial shoot. By nature, Sugar Land residents are a polite bunch, so while enthusiastic on command, the crowd of young families and baby boomers cheered for the commercial and then went back to their lawn chairs and chasing children.
The response was positive — even though everyone at the square wasn’t exactly there for the rally.
“What’s this for?” a man holding a baby asked. After hearing what it was all about he smiled and said, “Yeah, that would be pretty cool.”
Sugar Land officials will submit their proposal to Google on March 26. Don't expect them to include the sub-200 crowd figure from the rally in the packet.
In 2008, the U.S. Census Bureau estimated Sugar Land's population — just within the city limits — at 79,943.