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    The Review is In

    Houston Ballet's spectacular new Nutcracker is bigger, better and filled with heart

    Theodore Bale
    Nov 27, 2016 | 10:08 am

    The great choreographer George Balanchine always said that his Nutcracker was “for children and for adults who are children at heart.” The reason, he continued, was “…because if an adult is a good person, in his heart he is still a child. In every person the best, the most important part is that which remains from his childhood.”

    In interviews with his friend Solomon Volkov in the early 1980s, Balanchine also pointed out that his own production for the New York City Ballet was “more sophisticated than the one in Petersburg.” Everyone has his or her own favorite, and every choreographer seeks to outdo those who came before. After more than a century of new productions from almost every major ballet company in the world, it’s difficult not to make comparisons.

    I have always had a deep fondness for Mikhail Baryshnikov’s 1976 version for American Ballet Theater, with its hokey psychology and imperial leanings. It shouldn’t work, but it was my gold standard for at least 20 years. More recent interpretations by Mark Morris and Matthew Bourne, from the early 1990s, are filled with experimentation, invention, and intelligence, not to mention a great dose of spectacle. I never tire of either one.

    It’s been a while, however, since I’ve seen a worthwhile premiere from a classical ballet company.

    Artistic director Stanton Welch’s long-awaited production for Houston Ballet is not only thoroughly entertaining for children and for the adults who brought them to the theater, it catapaults the company into the international arena. Houston Ballet has had some significant milestones in the past few years, particularly with its stunning staging of Neumeier’s Midsummer Night’s Dream in 2014 and then performances this season of William Forsythe’s powerful Artifact Suite, which the company also danced in Los Angeles last month. This Nutcracker is one that other companies will envy.

    Did Houston really need a new Nutcracker? Absolutely.

    Former artistic director Ben Stevenson made his painfully awkward version for a company that is nothing like the current group or its school. Welch remained patient however, bringing us a stellar innovation that is truly unlike any other Nutcracker I’ve ever seen, and that is saying a lot. Without doubt, it must have cost a fortune, with lavish costumes and sets by Tim Goodchild, lighting design by Lisa J. Pinkham, projections by Wendall Harrington, and choreography by Welch.

    To say that it embodies spectacle is a wild understatement. It is the most spectacular Nutcracker I know, and my jaw remained dropped for the entire first act and most of the second. But its main attribute is more than that.

    See it to believe it

    Welch has brought us a scenario characterized by a warm and good-hearted sense of humor and a theatrical fascination for all things mysterious. The ballet has a real heart behind it. Secondly, he has engaged the entirety of the company and the school to perform the work. His program notes for the premiere say that “this new production is by far the largest we have ever brought to the stage.” He’s not kidding, and you really do have to see it to believe it.

    Was the dancing lost in all of this spectacular traffic? Hardly. If you remembered the battle of the mice as a big mix of nothing very memorable, you will be amazed at Welch’s re-organization. The list goes on and on. He’s added a set of male snowflakes to partner the women’s corps de ballets in the snow scene. The children at the party dance in intriguing formations and show off what they’ve learned in ballet class. Clara doesn’t just sit back and smile while she strolls through the land of sweets, either. She offers a solo in the Rose Waltz and winds in and out of much of the second-act divertissement. These are only a few examples.

    Any new production should feature some some creative experimentation. I don’t want to put in too many spoilers, but if you’re looking for a typical Mother Ginger scene with some kids hiding under a drag queen’s skirt, you’ll be disappointed. This scene in particular, with a hilarious performance by Oliver Halkowich as French Man, is a great surprise.

    I couldn’t find a program note explaining a Sailor’s Dance in the second-act divertissement, and my piano score of the standard version doesn’t include any music on a nautical theme, but Welch has included this seemingly new scene and also added some countries that didn’t necessarily appear in prior Nutcrackers, such as Denmark. I’d like to know where the nautical music came from, since it fits in well, even if we hardly need additional scenes in the second act. They are all cleverly foreshadowed in the first act party scene, however, which demonstrates a thoughtful, greater organization was at hand.

    Iconic scene

    Balanchine, when asked about the production he remembered from Petersburg, said that children rarely appreciate classical dancing. “They are used to talking, they need a story,” he said. Welch seems to have taken this concept to heart, and in so doing he has framed the Sugar Plum pas-de-deux and heightened it as the sole duet-and-variation-solo segment in the second act. This move further valorizes this iconic scene, making it the true climax of the ballet.

    Connor Walsh was entirely pristine in his partnering and solos on opening night, with soft, high jumps and a wonderful series of precise, confident lifts. Sara Webb was a perfect Sugar Plum Fairy in every regard. I can’t find any instance of a problem with her performance, and Welch’s choreography seems conceived with her exceptional line in mind. Quite simply, she is strong, elegant, and beautiful. It will be intriguing over the next weeks to see how different dancers interpret these leading parts.

    If there is any shortcoming in the work, it is likely in the Flower Waltz. This scene tripped up Mark Morris as well, who seemed equally perplexed by the smooth brass and lilting, growing melody in the strings. The dance is kind of too long for its own good. Here, Goodchild’s long dresses for the women, recalling a Viennese waltz, are just too heavy. You can’t really tell what they are doing. The white dresses decorated with tiny flowers don’t quite pop in this otherwise vivid production. It’s difficult to tell they are flowers. Rather, they look more like melting cupcakes covered with colored sprinkles. It’s a small failing, however, and the company has few things to fine-tune in the weeks to come.

    Mackenzie Richter performs in the Houston Ballet production of The Nutcracker.

    Mackenzie Richter in Houston Ballet The Nutcracker
    Photo by Amitava Sarkar
    Mackenzie Richter performs in the Houston Ballet production of The Nutcracker.
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    building ballet's brand

    Houston Ballet recruits ex-Netflix exec to serve as first-ever CMO

    Holly Beretto
    Jan 15, 2026 | 9:45 am
    Adama Sall headshot
    Photo by Grace Hwang
    Adama Sall starts as the Houston Ballet's first-ever chief marketing officer on January 26, 2026.

    The Houston Ballet announced it has hired Adama Sall as the organization’s first-ever chief marketing officer.

    Sall, who starts her tenure with the Ballet on January 26, will oversee all marketing and brand strategy as part of the executive leadership team. Sall brings more than 20 years of experience building global, culturally influential brands to this newly created role.

    “Having worked with the best and the brightest, Adama is passionate about what Houston Ballet is set to accomplish, including building a brand that feels essential, modern, and deeply integrated into people’s lives,” executive director Sonja Kostich said in a statement. “We are focused on aligning how we show up across ticketing, digital platforms, public relations, events, education, and community engagement — so that every touchpoint tells a cohesive, compelling story. This is not about following traditional ballet marketing playbooks, this is a rare opportunity to shape the identity of an already stable, well-resourced organization and bring fresh creative energy to an institution poised for reinvention. We are thrilled to have her joining us at this pivotal moment for the Company’s growth.”

    Sall is excited for what comes next.

    “Sonja's vision for elevating Houston Ballet into a global cultural force resonates,” Sall tells CultureMap. “It reflects the kind of bold ambition I grew up with in advertising: building iconic brands, reshaping categories and setting aspirations that inspire not just an entire organization, but the culture at large.”

    Throughout her career, Sall has worked with both top creative agencies and held in-house leadership roles at some of the most innovative, culture-shaping companies in the country. She is known for collaborating with deeply creative teams and partners who are ready to think differently, and for translating big, imaginative ideas into scalable strategies. She has partnered with leading agencies including Mekanism, Ogilvy & Mather, BBDO, McCann, TBWA\Chiat\Day, and R/GA, and has led brand strategy for some of the world’s most recognized companies, including Disney, Coca-Cola, HBO, Gap, Peloton, Starbucks, Ben & Jerry’s, Samsung, Jeep, Nasdaq, HP, GE Appliances, and UPS.

    During her time as director of global brand strategy at Netflix, she helped create brands that maintained consistency in different mediums worldwide. That worked is credited with helping the streaming platform drive "global cultural conversation," according to press materials.

    “Arts marketing is similar to my work in entertainment at Netflix,” she said, explaining how marketing an organization like the Ballet can be unique. “We weren't just selling a product or a service. The marketing was centered on building meaning, emotion and cultural value. In the arts, brand doesn't just support the mission, it is the mission made visible. At its best, arts marketing invites people into something that matters, amplifying artistic intent.”

    As chief marketing officer, Adama will develop integrated marketing campaigns that elevate Houston Ballet locally, nationally, and globally. She will oversee digital, social, content creation, public relations, and brand storytelling, all designed to raise Houston Ballet's profile and make a compelling cultural case for ballet overall.

    “I'm eager to dive in,” Sall said. “One of my favorite parts of brand strategy is listening and learning, then translating those insights into a fresh perspective that inspires people to see ballet in a new light. Houston Ballet is a powerhouse, and I can't wait for more people to discover it.”

    Sall holds a degree in Cultural Anthropology from Columbia University and is a longtime mentor, educator, and advocate for diversity in the creative industries.

    In a press release announcing her appointment the Ballet noted that Sall’s hiring reflects a continued evolution toward a more integrated, future-facing approach to the Ballet’s brand and audience engagement.

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