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    Conductor Search

    Brahms, sex and cigarettes: Houston Symphony loses its inhibitions with maestroChristoph Koenig

    Joel Luks
    Nov 14, 2011 | 4:40 pm
    • Maestro Christoph Koenig had a strong showing at this past week's HoustonSymphony run...
    • ...conducting a virile, girthy and passionate Brahms.
    • Could he be the next Houston Symphony music director?

    Upon entering Jones Hall, I feel goose bumps when I am faced with a stage overcrowded with stands, percussion instruments, a harp and row after row after row of chairs awaiting the arrival of 200 plus voices that make up the Houston Symphony Chorus — plus 80 or so for the instrumentalists.

    (Am I the only one who feels like I am being "judged" when facing choral forces?)

    It takes a village — so they say — when it comes to putting together large orchestral works. One look at the Houston Symphony's roster and administrative army and it's impossible to ignore the many moving parts that essentially are responsible for logistically and artistically morphing a lifeless stage into a musical experience, and many are behind the scenes.

    The same can be said for Brahms' Symphony No. 2 in D Major, the crowning work of this past week's Houston Symphony bill.

    If Koenig's Brahms was sex, you'd need a cigarette and a nap afterwards.

    Like a jar of dark sticky molasses oozing out of its enclosure — rich, unpredictable, mystifying — the work reveals its shape slowly during which the listener can become immersed in the many macro and micro structures, musical lines, themes and counterpoint that renders Brahms Germanically delicious. The Brahms' symphony has enough horn writing to render it heroic and a healthy dash of upper wind ditties to meld a beam of sunlight to the aural spectrum.

    It's an intricate work any way you look at it. Such is the reason why the romantic composer is the third in classical music's trinity: Bach the father, Beethoven the son and Brahms the Holy Ghost.

    Each hearing is akin to listening to a new work. And this performance also featured many new faces at the Houston Symphony, including one at the podium.

    Meet maestro Christoph Koenig. You guessed it, he's German too.

    It was a much different Brahms that I was accustomed to. At first, I responded viscerally, wanting to yell out "What are you doing? Slow down! Relax! Have you ever heard of Brahms?" to the Dresden-born conductor.

    Yet his tempi and gusto were so convincing, so artistically persuasive, that I am now a convert to Koenig's interpretation in marriage with our local orchestra: It was faster in every movement, gritty, sultry, nasty, rug-burn hot. If Koenig's Brahms was sex, you'd need a cigarette and a nap afterwards.

    I am not an old dog, yet, but I am open to learning new tricks. Maybe I had it wrong all along, or maybe Brahms lives in such a timeless continuum that multiple interpretations can coexists harmoniously in my head.

    Houston Symphony's new chief development officer, David Chambers, was just as moved by the performance as I was. It was one hell of a Brahms.

    The conductor search continues

    Could Koenig take the baton from Hans Graf? If offered the lead stick, would he say, "I do?"

    His presence created an ideal balance between the formality of an onstage concert and the engaging attitude one needs to attract and retain audiences. One must never overlook the importance of a genuine, humble smile directed at a cheering audience and musicians. That goes a long way.

    Executive director Mark Hanson, in passing, said to me, "I just want to see more fresh faces graze our stage." That strategy is apparent and very welcomed. Concert-goers have seen an exponential increase in Houston debuts in both conductors and soloists, an approach that supports the search for when music director Hans Graf retires at the end of the 2012-13 season.

    The piercing blue-eyed, dark-hair statuesque maestro — if he lets his five o'clock shadow grow, he can pull off the bad boy look — waved his wand and appended an electric energy that enlivened the musicians. The synergies reverberated. There's no denying there's something to be explored here.

    In his principal post, he often melds classical music works with a sprinkle of jazz, hip-hop and films accompanied by live music. Given the recent success of Houston Symphony's screening of The Matrix and Lord of the Rings: The Fellowship of the Ring, such a skill and a willingness to use that skill deserves acknowledgement.

    Currently, Koenig serves as the principal conductor of the Orquestra Sinfónica do Porto Casa da Música in Portugal and music director of the Solistes Européens Luxembourg.

    Though the 2000 expansion of the Portuguese orchestra predates his appointment, there are best practices and lessons that can be learned from a group that has recently strengthened in size and increased its international exposure through touring.

    Pros:

    • Koenig is young, but not wet behind the ears. There's a maturity and confidence in his musical ideas without appearing arrogant or inflexible. He likes musical flow but also knows when it's appropriate to pull back, a bit, or a lot.
    • His presence created an ideal balance between the formality of an onstage concert and the engaging attitude one needs to attract and retain audiences. One must never overlook the importance of a genuine, humble smile directed at a cheering audience and musicians. That goes a long way.
    • I'll say this again. The energy, vitality and verve was, at the risk of sounding like a tired cliche, magic. The Houston Symphony — almost all orchestras as a matter of fact — needs a voltage infusion.
    • He doesn't shy away from contemporary works — like David Afkham.

    Cons:

    • It was a strong first impression. But before making any quick endorsements, it would be wise to see him in different styles. How would he handle a family concert? How about Shostakovich?
    • Understandably, no Houston ties just yet.

    Other stuff:

    • Koenig is a treat to watch; his gestures are contagious. There is exact precision in his conduction without sacrificing musical expression.
    • When he wiggled his tush in the last movement of Brahms in response to to a highly syncopated passage, though I initially lost it, it was a sign of inhibition-free conducting that allowed the Houston Symphony to shine.

    If you missed the concert, you can watch Koenig conduct in the video below:

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    building ballet's brand

    Houston Ballet recruits ex-Netflix exec to serve as first-ever CMO

    Holly Beretto
    Jan 15, 2026 | 9:45 am
    Adama Sall headshot
    Photo by Grace Hwang
    Adama Sall starts as the Houston Ballet's first-ever chief marketing officer on January 26, 2026.

    The Houston Ballet announced it has hired Adama Sall as the organization’s first-ever chief marketing officer.

    Sall, who starts her tenure with the Ballet on January 26, will oversee all marketing and brand strategy as part of the executive leadership team. Sall brings more than 20 years of experience building global, culturally influential brands to this newly created role.

    “Having worked with the best and the brightest, Adama is passionate about what Houston Ballet is set to accomplish, including building a brand that feels essential, modern, and deeply integrated into people’s lives,” executive director Sonja Kostich said in a statement. “We are focused on aligning how we show up across ticketing, digital platforms, public relations, events, education, and community engagement — so that every touchpoint tells a cohesive, compelling story. This is not about following traditional ballet marketing playbooks, this is a rare opportunity to shape the identity of an already stable, well-resourced organization and bring fresh creative energy to an institution poised for reinvention. We are thrilled to have her joining us at this pivotal moment for the Company’s growth.”

    Sall is excited for what comes next.

    “Sonja's vision for elevating Houston Ballet into a global cultural force resonates,” Sall tells CultureMap. “It reflects the kind of bold ambition I grew up with in advertising: building iconic brands, reshaping categories and setting aspirations that inspire not just an entire organization, but the culture at large.”

    Throughout her career, Sall has worked with both top creative agencies and held in-house leadership roles at some of the most innovative, culture-shaping companies in the country. She is known for collaborating with deeply creative teams and partners who are ready to think differently, and for translating big, imaginative ideas into scalable strategies. She has partnered with leading agencies including Mekanism, Ogilvy & Mather, BBDO, McCann, TBWA\Chiat\Day, and R/GA, and has led brand strategy for some of the world’s most recognized companies, including Disney, Coca-Cola, HBO, Gap, Peloton, Starbucks, Ben & Jerry’s, Samsung, Jeep, Nasdaq, HP, GE Appliances, and UPS.

    During her time as director of global brand strategy at Netflix, she helped create brands that maintained consistency in different mediums worldwide. That worked is credited with helping the streaming platform drive "global cultural conversation," according to press materials.

    “Arts marketing is similar to my work in entertainment at Netflix,” she said, explaining how marketing an organization like the Ballet can be unique. “We weren't just selling a product or a service. The marketing was centered on building meaning, emotion and cultural value. In the arts, brand doesn't just support the mission, it is the mission made visible. At its best, arts marketing invites people into something that matters, amplifying artistic intent.”

    As chief marketing officer, Adama will develop integrated marketing campaigns that elevate Houston Ballet locally, nationally, and globally. She will oversee digital, social, content creation, public relations, and brand storytelling, all designed to raise Houston Ballet's profile and make a compelling cultural case for ballet overall.

    “I'm eager to dive in,” Sall said. “One of my favorite parts of brand strategy is listening and learning, then translating those insights into a fresh perspective that inspires people to see ballet in a new light. Houston Ballet is a powerhouse, and I can't wait for more people to discover it.”

    Sall holds a degree in Cultural Anthropology from Columbia University and is a longtime mentor, educator, and advocate for diversity in the creative industries.

    In a press release announcing her appointment the Ballet noted that Sall’s hiring reflects a continued evolution toward a more integrated, future-facing approach to the Ballet’s brand and audience engagement.

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