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    Pandemic drama

    Houston creative sector closes the curtain on 42,600 jobs, says report

    John Egan
    Aug 21, 2020 | 10:15 am
    Houston Ballet principals Connor Walsh as Price Florimund and Yuriko Kajiya as Princess Aurora in Ben Stevenson’s The Sleeping Beauty
    Organizations like the Houston Ballet have been hard hit.
    Photo by Amitava Sarkar, courtesy of Houston Ballet

    Cue the sad violin solo. From April through July, the pandemic hammered Houston’s creative sector to the tune of about $1.6 billion in sales and 42,587 jobs, a new report shows.

    The report, published August 11 by the Brookings Institution think tank, estimated that during the four-month span from April 1 through July 31, Houston racked up a cumulative 32.5 percent loss of jobs and a cumulative 10.6 percent loss in sales connected to the creative sector. The sector includes fine arts, performing arts, music, film, fashion, and design.

    According to the Texas Cultural Trust, 7.6 percent of the Houston area’s workforce was employed in the creative sector in 2017.

    As of August 2, spending on arts, entertainment, and recreation by consumers in the Houston area had fallen by 51.3 percent compared with January 2020, according to the Opportunity Insights Economic Tracker.

    Unfortunately, this financial pain will last much longer than a famously lengthy Wagner opera.

    “It’s not as if there’s a guarantee that when this is all over that we can just press reset and we all come back with the ability to do the work we did before,” James Nelson, executive director of the Houston Ballet, told the Kinder Institute at Houston’s Rice University.

    “What people may not understand, unless they’re closely connected with an arts nonprofit, is that it’s often a very delicate situation even in the best of times. We are not a profit-generating industry,” Nelson added. “To do what we do for our community is always a struggle. The ability to do that relies on a combination of earned revenue and contributed revenue, and that’s very tenuous even at the best of times.”

    Offering some relief is the City of Houston, which approved $2 million in arts grants this week.

    Obviously, Houston isn’t alone among Texas metro areas where the financial situation for the creative sector is tenuous. Here are the estimated cumulative losses for April through July in the state’s three other major metros:

    • Dallas-Fort Worth — 62,485 jobs (31.1 percent decline) and nearly $2.77 billion in sales (9.5 percent decline). According to the Texas Cultural Trust, 8.5 percent of the region’s workforce was employed in the creative sector in 2017.
    • Austin — 28,852 jobs (32.6 percent decline) and $1.26 billion in sales (9.2 percent decline). According to the Texas Cultural Trust, 11.1 percent of the region’s workforce was employed in the creative sector in 2017.
    • San Antonio — 15,639 (32.8 percent decline) and $552 million in sales (11 percent). According to the Texas Cultural Trust, 6 percent of the region’s workforce was employed in the creative sector in 2017.

    Among Texas metro areas, San Antonio experienced the biggest percentage drops in both jobs and sales during the four-month period covered by the report.

    “The creative economy — which is so critical to our overall economy, our society, and our culture — is under grave threat from the COVID-19 crisis,” the report says. “Imagine our cities and communities devoid of arts and culture, with no concerts, no theaters, and no art galleries. For the creative economy to survive and thrive again, a broad-based recovery strategy is needed.”

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    news/arts

    welcome to houston

    Musical theater veteran joins prominent Houston company

    Holly Beretto
    Dec 9, 2025 | 1:30 pm
    Stages Theater Valerie Rachelle headshot
    Courtesy of Stages
    Stages has named Valerie Rachelle as its new associate artist director.

    A Houston theater company is adding an accomplished artist to its ranks. Stages announced that Valerie Rachelle will be the company’s new associate artistic director beginning in January 2026.

    For more than a decade, Rachelle has been artistic director of the Oregon Cabaret Theatre in Ashland, Oregon, where she oversaw artistic vision and operations. That theater specializes in musical theater performances offered in a cabaret setting.

    Rachelle comes to Houston with a career spanning nearly 30 years as a director and choreographer. She has extensive experience in developing new musicals and plays for regional theaters and opera companies across the United States, including the Tony Award-winning Oregon Shakespeare Festival, the Utah Shakespeare Festival, and Sierra Repertory Theatre. She was appointed to her position at Stages following a nationwide search.

    “I’m beyond thankful for this opportunity to join this incredible company, and I’m excited to be a part of a creative entity that has a strong mission and vision as Stages,” Rachelle said in a statement.

    In her role with Stages, she will support artistic director Derek Charles Livingston with season planning and casting; liaise with artists, press, and staff; and coordinate day-to-day operations for the artistic department. She will also assist with crafting educational materials, direct and choreograph productions, and serve as the primary liaison with theatrical unions.

    “We are thrilled to welcome Valerie to Stages in this role,” said Livingston. “I have seen her work as a director and director choreographer — she's excellent. Those skills combined with her experience as a theatre artistic director and manager only further fortify Stages' commitment to artistic excellence and community engagement.”

    Born and raised in Eugene, Oregon, Rachelle began her career as a dancer and apprentice ballerina with the Eugene Ballet Company before earning her BFA in acting from California Institute of the Arts. She received her MFA in Directing from the University of California, Irvine. She has held teaching and directing positions at numerous institutions, including the University of Southern California, Southern Oregon University, Pacific Conservatory of the Performing Arts, and others. She has also served as a mentor through Statera Arts, an organization dedicated to gender equity in the arts.

    Rachelle teaches musical theater, auditioning, and singing at Southern Oregon University when she isn’t on the road as a freelance director and choreographer. She’s also a classically trained singer and toured the world with her parents and their illusionist show as a child.

    “Joining the team that has a long-standing reputation of excellence in theater is an honor,” Rachelle added.

    performing-artsstages theater
    news/arts
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