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    Pandemic drama

    Houston creative sector closes the curtain on 42,600 jobs, says report

    John Egan
    Aug 21, 2020 | 10:15 am
    Houston Ballet principals Connor Walsh as Price Florimund and Yuriko Kajiya as Princess Aurora in Ben Stevenson’s The Sleeping Beauty
    Organizations like the Houston Ballet have been hard hit.
    Photo by Amitava Sarkar, courtesy of Houston Ballet

    Cue the sad violin solo. From April through July, the pandemic hammered Houston’s creative sector to the tune of about $1.6 billion in sales and 42,587 jobs, a new report shows.

    The report, published August 11 by the Brookings Institution think tank, estimated that during the four-month span from April 1 through July 31, Houston racked up a cumulative 32.5 percent loss of jobs and a cumulative 10.6 percent loss in sales connected to the creative sector. The sector includes fine arts, performing arts, music, film, fashion, and design.

    According to the Texas Cultural Trust, 7.6 percent of the Houston area’s workforce was employed in the creative sector in 2017.

    As of August 2, spending on arts, entertainment, and recreation by consumers in the Houston area had fallen by 51.3 percent compared with January 2020, according to the Opportunity Insights Economic Tracker.

    Unfortunately, this financial pain will last much longer than a famously lengthy Wagner opera.

    “It’s not as if there’s a guarantee that when this is all over that we can just press reset and we all come back with the ability to do the work we did before,” James Nelson, executive director of the Houston Ballet, told the Kinder Institute at Houston’s Rice University.

    “What people may not understand, unless they’re closely connected with an arts nonprofit, is that it’s often a very delicate situation even in the best of times. We are not a profit-generating industry,” Nelson added. “To do what we do for our community is always a struggle. The ability to do that relies on a combination of earned revenue and contributed revenue, and that’s very tenuous even at the best of times.”

    Offering some relief is the City of Houston, which approved $2 million in arts grants this week.

    Obviously, Houston isn’t alone among Texas metro areas where the financial situation for the creative sector is tenuous. Here are the estimated cumulative losses for April through July in the state’s three other major metros:

    • Dallas-Fort Worth — 62,485 jobs (31.1 percent decline) and nearly $2.77 billion in sales (9.5 percent decline). According to the Texas Cultural Trust, 8.5 percent of the region’s workforce was employed in the creative sector in 2017.
    • Austin — 28,852 jobs (32.6 percent decline) and $1.26 billion in sales (9.2 percent decline). According to the Texas Cultural Trust, 11.1 percent of the region’s workforce was employed in the creative sector in 2017.
    • San Antonio — 15,639 (32.8 percent decline) and $552 million in sales (11 percent). According to the Texas Cultural Trust, 6 percent of the region’s workforce was employed in the creative sector in 2017.

    Among Texas metro areas, San Antonio experienced the biggest percentage drops in both jobs and sales during the four-month period covered by the report.

    “The creative economy — which is so critical to our overall economy, our society, and our culture — is under grave threat from the COVID-19 crisis,” the report says. “Imagine our cities and communities devoid of arts and culture, with no concerts, no theaters, and no art galleries. For the creative economy to survive and thrive again, a broad-based recovery strategy is needed.”

    theatermusicmovies
    news/arts

    in the spotlight

    Houston Theater Week 2026 spotlights BOGO tickets to almost 400 shows

    Holly Beretto
    Jul 31, 2026 | 9:00 am
    A dancer dressed in a cowboy hat in Houston Ballet's Pecos BIll
    Photo courtesy of Houston Ballet
    The Houston Ballet is taking part in Houston Theater Week. Audiences can see one of several ballets, including Pecos Bill, the season opener.

    Returning for its fifth year, Houston Theater Week is back, offering audiences nearly 400 live performances to choose from, at Buy One, Get One Free ticket deals. For performing arts goers, this is a chance to discover new shows, revisit favorite venues, and support Houston's vibrant arts community.

    From August 24-30, ticket buyers can head to the Houston Theater Week website and choose ticket deals from 21 participating organizations. This popular initiative is the only program of its kind in the country that includes theater, music, and dance performances as part of its extensive lineup of BOGO offers.

    Whether audiences are looking to get deals on shows happening right now, like the Alley Theatre’s The Girl on the Train, or wanting to see something later in the arts season, a variety of programming is available for all tastes and budgets.

    Some might select ROCO’s Fellow Travelers concert in November at the brand-new Ismaili Center, featuring a new world premiere from the orchestra’s Season 22 Composer-In-Residence Jessica Meyer. Lovers of classic Broadway musicals will want to check out TUTS season opener, The Music Man, in September, or Houston Grand Opera’s production of Showboat, which comes to the Wortham Theater Center’s Brown Theater in April 2027. Pecos Bill opens the Houston Ballet’s season in September, a triple-bill mixed rep with incredible stories and choreography.

    Those looking for holiday shows can select Choir! Choir! Choir! Un-Silent Night: An EPIC Holiday Sing-Along at the Hobby Center for the Performing Arts in November, or the Houston Symphony’s annual presentation of Handel’s Messiah at Jones Hall, or Houston Masterworks Chorus’ Carols and Lullabies at Trinity Lutheran Church, both in December.

    Catch TUTS’ The Little Mermaid in December and head over to Stages in May to see Once on This Island, a musical that reimagines the fairy tale on a Caribbean island.

    “No question, Houston Theater Week has evolved into a highly anticipated tradition for every Houstonian to explore the world-class, wildly diverse nonprofit arts pulsing through our city every week of the year,” said Meg Booth, board chair of the Houston Theater District. “At its heart, this is about access: giving people an easy, affordable way to try something they might not otherwise try and discover for themselves how much richer life is with live theater, music, and dance in it… Houston’s performing arts community reflects and exists for all Houstonians. Come try something new!”

    A list of all the participating arts organizations is available on the website. The special offer promo code for Houston Theater Week is HTW26.

    Houston Theater Week is presented by Huntington Bank, with additional support from Houston First. Ticket sales from the promotion have raised nearly $5 million for local performing arts organizations since 2022.

    A dancer dressed in a cowboy hat in Houston Ballet's Pecos BIll

    Photo courtesy of Houston Ballet

    The Houston Ballet is taking part in Houston Theater Week. Audiences can see one of several ballets, including Pecos Bill, the season opener.

    houston theater weekperforming-arts
    news/arts
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