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    Shop local, read global

    Best-selling author opens his home to Houston readers in virtual event

    Holly Beretto
    Jul 10, 2020 | 3:03 pm
    Daniel Silva author
    Buy a book, hang with Daniel Silva.
    Photo by Marco Grob

    It's not every day readers get invited into the home of a best-selling writer such as Daniel Silva. But, in the time of COVID-19, that's exactly what awaits fans of the thriller genre, thanks to an event produced by HarperCollins Publishers via Crowdcast on July 14 — and offered in partnership with independent bookstores around the country, including Murder by the Book in Houston and The Twig in San Antonio.

    Readers who buy a copy of New York Times best-selling author Daniel Silva's new book, The Order, will receive a special invitation link for a virtual event with the author at his home. The discussion promises to be be a lively exchange, as the author will be interviewed by his wife, Jamie Gangel, an award-winning special correspondent for CNN.

    "Danny and Jamie have been such incredible supporters of ours over the years," McKenna Jordan, owner of Murder by the Book tells CultureMap. "It's weird not seeing him. His events are always great; the store is just packed with people who've come to know him and his work over the years. It's like a homecoming. So, I think this will be a really fun opportunity for readers, to see a different side of his writing life."

    The July 14 event, which coincides with the book's release date, will incorporate details about the new book, the 20th in Silva's Gabriel Allon series. It finds his protagonist, the director of Israeli intelligence — who's also an art restorer and assassin — on vacation in Venice, when he gets a call from his old friend, Archbishop Luigi Donati, the pope's private secretary. Pope Paul VII has died, and Donati's not convinced it was under natural circumstances.

    Taking place in the 10 days between the pope's funeral and the conclave to elect a new pope, Allon and Donati race to uncover a sinister plot by a far-right organization to take over the papacy.

    Jordan and her team have offered a series of virtual live events on Facebook, and have sent out emails with videos from store staff offering reading recommendations. This event folds into the store's current efforts, even though the publisher is spearheading it.

    For Claudio Maceo, who manages The Twig, having assistance with a virtual event is an asset. The store, which offers educational books and materials, as well as popular fiction and nonfiction, has been open throughout the pandemic, albeit with stricter measures on crowd control. Maceo says the store has seen an increase in online sales, and has offered both curbside pickup and delivery for patrons.

    "Harper Collins reached out and asked us if we'd like to participate in the event," she notes. "All we had to do was order the books. They made it so easy."

    The event serves as an important marker for the store, which Maceo says is working to increase the number of virtual events it offers. She's invested in technology and training to amp up the store's social media presence, and feels having an event of this magnitude will be a boon.

    "We've had out patrons tell us, 'We appreciate you.' People realize what an important resource a small business like this is to the community."

    One of those people is Silva, himself, who's long made stops at independent bookstores during his more than 20 years as a novelist. In an interview with CultureMap, he shares concern about how these stores have fared during the pandemic.

    "I worry about all the wonderful people I’ve meet over the years who run indie bookstores and I have gone out of my way, bent over backwards, done everything I can to support independents," he says. "And will continue to do so."

    He echoes Jordan's statement about not being on tour, and how strange it is to not see people he's become used to visiting with annually.

    "It’s just a weird feeling to not be getting on a plane in a couple of days and starting a book tour. So, we’ll make the best of it with these virtual events," he laughs. "I guess the main difference is, they’ll see the inside of my house. I’m told I’m supposed to let people into my office. I’m not so sure about that."

    What's guaranteed to happen, however, is a fun discussion about The Order, as well as Silva's writing style.

    "I really do lie on the floor and write my books in longhand in pencil and have a real monastic existence [while working]," he notes.

    The discussion should prove engaging for fans and newcomers to the series, alike. Silva said he's been mulling over the plot and themes of The Order for some time. In addition to the rise of far-right factions across the globe, The Order also takes on anti-Semitism, which has seen alarming spikes over the last few years. (Thus far, 2019 was the worst year on record for anti-Semitism, according to the Anti Defamation League.)

    "I have been struck time and time again by how many people, including devout Christians, devout Catholics, who don’t realize and don’t understand that the source of anti-Semitism is the gospel’s account of the suffering and death of Jesus," explains Silva. "That the way Jesus' death was portrayed in the canonical gospels, that is source of nearly 2,000 years of antisemitism. And, with the benefit of modern critical biblical scholarship and modern historical techniques, we’ve been able to have a better understanding of why the gospels were written the way they were, how they were written. And how the story, and why the story, was told the way it was."

    Silva's wrapped those sentiments around a fast-paced mystery about a secret gospel, and how its contents are so explosive it could upend the church. Readers familiar with the series will notice the compressed timeline, and also that the story takes place mostly within the Vatican, and not the global cosmopolitan locales where Allon usually finds himself. For those who've followed the Gabriel Allon stories, it'll be a welcome addition to the canon, but it's a terrific read without knowing the backstory, an adventure that blends mystery and history and the feel of current events.

    And while Silva certainly wishes he could be on the road, he feels it's better for the safety of all that he isn't. But, inviting his readers into his workspace is the next best thing.

    "It feels weird to be doing an event and speaking into a screen, but we’ll do the best we can," Silva says. "It’s going to be surreal, that’s for sure."

    ---

    Houston readers can also access another virtual event with Silva, in support of the Evelyn Rubenstein Jewish Community Center in partnership with Brazos Bookstore on July 15. Dallas readers can be part of a live Q&A with the author and Jim Faulk of the World Affairs Council and Laura Hartman of the Dallas Art Museum on July 16.

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    building ballet's brand

    Houston Ballet recruits ex-Netflix exec to serve as first-ever CMO

    Holly Beretto
    Jan 15, 2026 | 9:45 am
    Adama Sall headshot
    Photo by Grace Hwang
    Adama Sall starts as the Houston Ballet's first-ever chief marketing officer on January 26, 2026.

    The Houston Ballet announced it has hired Adama Sall as the organization’s first-ever chief marketing officer.

    Sall, who starts her tenure with the Ballet on January 26, will oversee all marketing and brand strategy as part of the executive leadership team. Sall brings more than 20 years of experience building global, culturally influential brands to this newly created role.

    “Having worked with the best and the brightest, Adama is passionate about what Houston Ballet is set to accomplish, including building a brand that feels essential, modern, and deeply integrated into people’s lives,” executive director Sonja Kostich said in a statement. “We are focused on aligning how we show up across ticketing, digital platforms, public relations, events, education, and community engagement — so that every touchpoint tells a cohesive, compelling story. This is not about following traditional ballet marketing playbooks, this is a rare opportunity to shape the identity of an already stable, well-resourced organization and bring fresh creative energy to an institution poised for reinvention. We are thrilled to have her joining us at this pivotal moment for the Company’s growth.”

    Sall is excited for what comes next.

    “Sonja's vision for elevating Houston Ballet into a global cultural force resonates,” Sall tells CultureMap. “It reflects the kind of bold ambition I grew up with in advertising: building iconic brands, reshaping categories and setting aspirations that inspire not just an entire organization, but the culture at large.”

    Throughout her career, Sall has worked with both top creative agencies and held in-house leadership roles at some of the most innovative, culture-shaping companies in the country. She is known for collaborating with deeply creative teams and partners who are ready to think differently, and for translating big, imaginative ideas into scalable strategies. She has partnered with leading agencies including Mekanism, Ogilvy & Mather, BBDO, McCann, TBWA\Chiat\Day, and R/GA, and has led brand strategy for some of the world’s most recognized companies, including Disney, Coca-Cola, HBO, Gap, Peloton, Starbucks, Ben & Jerry’s, Samsung, Jeep, Nasdaq, HP, GE Appliances, and UPS.

    During her time as director of global brand strategy at Netflix, she helped create brands that maintained consistency in different mediums worldwide. That worked is credited with helping the streaming platform drive "global cultural conversation," according to press materials.

    “Arts marketing is similar to my work in entertainment at Netflix,” she said, explaining how marketing an organization like the Ballet can be unique. “We weren't just selling a product or a service. The marketing was centered on building meaning, emotion and cultural value. In the arts, brand doesn't just support the mission, it is the mission made visible. At its best, arts marketing invites people into something that matters, amplifying artistic intent.”

    As chief marketing officer, Adama will develop integrated marketing campaigns that elevate Houston Ballet locally, nationally, and globally. She will oversee digital, social, content creation, public relations, and brand storytelling, all designed to raise Houston Ballet's profile and make a compelling cultural case for ballet overall.

    “I'm eager to dive in,” Sall said. “One of my favorite parts of brand strategy is listening and learning, then translating those insights into a fresh perspective that inspires people to see ballet in a new light. Houston Ballet is a powerhouse, and I can't wait for more people to discover it.”

    Sall holds a degree in Cultural Anthropology from Columbia University and is a longtime mentor, educator, and advocate for diversity in the creative industries.

    In a press release announcing her appointment the Ballet noted that Sall’s hiring reflects a continued evolution toward a more integrated, future-facing approach to the Ballet’s brand and audience engagement.

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