The Normal Corporation is a dance work inspired by the Normcore trend. Normcore is descriped as "the notion of dressing in an utterly conventional, nondescript way" (Vogue UK), "self-aware stylized blandness" (nymag.com) or "a made up word for dressing (on purpose) like you don't care about your appearance in order to look like normal people" (GQ).

The jury is still out whether or not Normcore is just a big joke hipsters are playing on the rest. Should so-called "normal people" be insulted by this fashion trend?

So the questions arise: What is normal? What is Normcore dance? What is Normcore music?

The Normal Corporation, with choreography and costumes by Jennifer Wood, is performed by Somya Gupta, Anastasiya Kopteva, Sarah Leung, Lena Silva, Jessica Stewart and Prudence Sun.