As a child growing up in Mexico, Julion Alvarez dreamed of becoming a great singer as he listened to music filled with rhythm and pretended to play instruments while singing along. He tried his talents at grade school talent shows, taking first place in high school for singing "Corazon Usado." His band Julion Alvarez y Su Norteño Banda experienced commercial success with its debut full-length album release in 2007. Since then, the band has released two more studio albums, along with a live recording.

Los Invasores de Nuevo Leon got its start in the music industry in 1980, when singer and accordionist Javier Rios, bassist Homero de Leon and drummer Eliud Lopéz put together a norteño group. In 1997, the band made its international debut with the release of "Ventanas Al Viento" and "Vuelvo Contigo." Los Invasores de Nuevo Leon reached its first platinum record in 1998.

Doors open at 3:45 p.m.; performers usually take the stage between 5:45 and 6:15 p.m.