The Public Relations Society of America's April luncheon will feature David Brady, chief marketing officer and vice president of advancement at the Houston Zoo, as he shares practical advice on the importance of storytelling in public relations and communications and how to use storytelling to effectively make an important connection with visitors and audiences to further a company organization's brand and build awareness.

Brady pulls from his experience with the Houston Zoo, whose major goal is to engage with guests and the Houston community in a way that makes them understand and care about the zoo's various species. Through a variety of public relations efforts, in concert with the marketing and digital teams, Brady shares how a unique mix of content has been created, all of which helps communicate key messages and build support for the zoo's mission and brand.