Business executives and funeral industry professionals will come together on the greens to raise funds to support the museum and its mission to enlighten visitors of one of man's oldest cultural rituals and celebrate the rich history of funeral service. The tournament kicks off with breakfast in Kingwood Country Club's clubhouse followed by the Golf Classic's shotgun start, after which players will compete in a five-person golf scramble.

On-course contests with tee-prizes and professional long drive fundraising entertainment will be located throughout the course. Additionally, vendors including Callaway, Nike and Maui Jim will be onsite for the tournament and players will each receive a voucher that can be used toward product purchases and special savings on the day of the event. Following the 18-holes, players retreat to the clubhouse for a silent auction, dinner and awards ceremony.