The Leukemia & Lymphoma Society's Man & Woman of the Year campaign is a fundraising competition in communities across the U.S. in which participants vie for the title of Man or Woman of the Year. They raise funds for blood cancer research in honor of local children who are blood cancer survivors, the Boy & Girl of the Year-because everyone wins when cancer loses. The titles are awarded to the men and women in each community who raise the most funds during the ten-week campaign; the top local fundraisers in the country also win the national titles.

The event benefits Woman of the Year nominee Kandice Sheehan Fergus.