Lawndale Art Center presents Lauren Moya Ford's installation Time Front opening Dec. 13, 2-4 p.m., with an artist talk beginning at 2 p.m. Time Front uses sign painting techniques typically used for window sign advertising, known as "window splash," on Lawndale's Main Street windows. Using time-based terms ubiquitous in public advertising — now, soon, never, always and forever — on each window, the painting suggests an immediate sense of promise, contract and urgency between the buyer/viewer and the seller/establishment.
Though Moya Ford borrows from the language of public advertising, the terms gain a poetic character when removed from their corollary sales and products that leaves their interpretation and meaning more open and adaptable.
Un view through Jan. 10, 2014.
Lawndale Art Center
4912 Main St.
Houston, TX 77002
Admission is free.
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