British Arrows is the new name for the British Television Advertising Awards, which have been a popular offering at the MFAH for many years. From elevated pitches for household products to compelling public-service announcements, these TV ads showcase the innovative approaches UK creative teams take to sales, promotion and marketing.

The 2012 winners bring viewers an apocalyptic vision of the future where cats develop opposable thumbs, a boy band singing the praises of yogurt, tips for hands-only CPR from British actor and sports celeb Vinnie Jones and old favorites like Pot Noodles.