With the explosion of social media channels and the decline in print media readership and outlets, companies are challenged to stay up to speed on the best practices for reaching target audiences. Many are overwhelmed about whether, and if so how best, to integrate traditional, digital and social media communications strategies to complement and support their overall marketing and visibility objectives.

Led by industry veteran Kim Padgett, this event will address:

• Where the traditional and the new age of communicating intersect
• How the media is adapting and augmenting their traditional outlets
• Keys to optimizing press releases for offline and online channels
• Social media channels most effective for maximizing PR for you and your business

Padgett, has 20 plus years of public relations and marketing communications experience — specializing in social media and media and community relations. She was Public Relations Society of America's 2010 "Media Relations Professional of the Year."