American Cancer Society presents Real Men Wear Pink
Breast cancer doesn’t just affect women. Thousands of men are diagnosed with the disease in the U.S. every year. And so are more than 266,000 of their daughters, wives, mothers, sisters, and friends. The American Cancer Society created the Real Men Wear Pink campaign to engage and empower male community leaders in the fight to end breast cancer. Each Real Man accepts a fundraising challenge and raises awareness and funds while competing to be the top fundraiser among his peers by the end of the campaign.