The Lighting of the Doves and the Seventh Annual International Water On The Waterway (iWOW) kick off the holiday season in The Woodlands with live music, interactive booths and games, snow play area, balloon artists, face painters, inflatables, ice carvers, amazing fireworks and more entertain families from 3 p.m. to 9 p.m.

Produced by The Woodlands Convention & Visitors Bureau, the celebration also includes the arrival of Santa, sponsored by Talisman Energy, on a decorated sleigh on The Woodlands Waterway.

At the iWOW Festival, families celebrate the cultural diversity represented in The Woodlands with booths presenting holiday traditions from around the world. Check out the iWOW World of Holiday Trees, presented by CenterPoint Energy, and enjoy international foods, arts and crafts, music and entertainment.